Grand Unity Leverages Consumer Insight to Launch 'Condo for Your Lifestyle' Campaign, Highlighting Functional and Experiential Living Beyond Ready-to-Move-In Condos, While Stimulating the Real Estate Market with Special Offers to End Q3 This Year
Grand Unity has launched the campaign “#Condo for Your Lifestyle”, declaring its brand stance focused on developing projects that cater to the diverse living lifestyles of all generations. This aligns with Grand Unity's completed condominiums ready for occupancy, showcasing four flagship brands from the “BLUE Series” including Blue, Denim, Ciela, and Mazarine, highlighting their prime locations near the BTS with exceptional value through special prices and promotions from now until September 30, 2024.
Mr. Kampon Poonsonnee, CEO of Grand Unity Development Co., Ltd. or GRAND UNITY, stated that according to the survey results of The Most Powerful Real Estate Brand by Terra Media and Consulting over the last three surveys from 2021 to 2023, Grand Unity is recognized as one of the real estate brands that fully meets consumer needs, consistently scoring high in attributes that fulfill these needs.

The company believes that this success stems from the strong consumer confidence in the Grand Unity brand over more than 20 years, driven by the vision and commitment of its management and staff to create and deliver value to customers. This focus is on developing projects that meet consumer needs in terms of functional benefits and providing a complete living experience.

“Recently, the company has built on customer insights and confidence by launching the campaign “#Condo for Your Lifestyle” along with a new advertisement video to convey the elements that make every condominium project from Grand Unity capable of fully meeting customer needs. Currently, all condominium projects developed by Grand Unity are completed and cover every segment in prime locations near the BTS throughout Bangkok, from the Sathorn area, the real CBD of Bangkok, which houses the luxury project “ANIL Sathorn 12,” to affordable projects from the newest brand “Blue,” which has gradually launched three projects in three potential locations in Bangkok since early 2022, with a total project value exceeding 2.5 billion baht. For the campaign “#Condo for Your Lifestyle,” Grand Unity has selected four flagship brands under the “BLUE Series” to represent the brand communication this time, including:

1. Blue currently has three projects for sale: Blue Phaholyothin 35, Blue Sukhumvit 89, and Blue Sukhumvit 105, featuring the concept “EXPLORE YOUR AREA… Discover happiness without going far.”
2. Denim currently has one project for sale: Denim Chatuchak, near BTS Mo Chit and MRT Chatuchak Park, just 5 minutes away, developed under the concept “PLAN TO LIVE UNPLANNED… No reason to think with a condo that’s planned for you.”
3. Ciela currently has two projects for sale: Ciela Charan 13 Station, adjacent to MRT Charan 13 with 0 meters distance, and Ciela Charoen Nakhon, near BTS Klong San, just 500 meters away, sharing the concept of LIFE BALANCE, a balanced life from convenient travel.
4. Mazarine currently has one project for sale: Mazarine Ratchayothin, a premium project adjacent to BTS Ratchayothin with 0 meters distance, distinguished by its prime location in the heart of Ratchayothin and design details that provide value in every function, following the concept “FOR YOUR EXTRAORDINARY REASONS.”

The highlights of each brand include functional aspects such as Adaptive Furniture from the Blue brand, Co-Kitchen from the Denim brand, and living experience aspects such as the balance of life achieved through time-saving locations near the BTS from the Ciela brand, and the meticulous design details that create long-term value and reflect the success of residents from the Mazarine brand, communicated through four characters representing the main customer groups in each brand: content creators (Blue), student youth (Denim), office workers (Ciela), and business owners (Mazarine). All of this will showcase the happiness experienced from living in Grand Unity condominiums that meet the needs of both real demand customers looking to buy condos for personal use and investment at the most reasonable prices.
The company is confident that with its commitment and dedication to delivering excellent products and services without pause, every condominium project from Grand Unity will be more than just a ready-to-move-in condo, but a condo that enables customers to live their lives, addressing every lifestyle of all generations and truly enhancing the quality of life for residents,” Mr. Kampon concluded.
For those interested, you can visit the sample rooms at the Sales Gallery of the project office. Special booking by September 30, 2024, will receive exclusive promotions from all projects. For more information, please contact LINE: @GrandUnity or call 0 2652 4000 and www.grandunity.co.th
Follow the campaign story through #Condo for Your Lifestyle and watch the advertisement video at www.youtube.com/@GrandUnityChannel
#GrandUnity #MoreThanReadyToMoveInCondo #CondoForYourLifestyle
#GrandUnity #MakesSense #LiveYourLifeOnYourTerms
*Terms and conditions apply as specified by the company.