Porsche Design has announced a collaboration with Ananda Development, a leading real estate developer in Thailand, to launch the 'Porsche Design Tower Bangkok,' an ultra-luxury project located in a prime area on Sukhumvit 38 in the Thonglor district, known for its high-end lifestyle in Bangkok. This project is designed to target ultra-high-net-worth individuals and marks the first Porsche Design Tower in Asia and the third in the world, following successful real estate projects by Porsche Design in Miami, USA, and Stuttgart, Germany. This cutting-edge project redefines ultra-luxury living with only 22 exclusive 'Sky Villa' units available, featuring both duplexes with private pools and luxurious quadruplexes, with living spaces ranging from 525 to 1,135 square meters. The average price per unit starts at $15 million (approximately 525 million baht) and goes up to $40 million (approximately 1.4 billion baht), with construction set to begin in 2025 and completion expected by the end of 2028.

The Porsche Design Tower Bangkok is a result of a significant collaboration between Porsche Design, a global design expert, and Ananda Development, a leading urban residential developer known for its unique design and attention to detail. Both brands have come together to design and develop this luxurious project in the city center, which will become a future landmark, distinguished by its superior design and offering refined living spaces that can be tailored to the lifestyle of its residents.

Mr. Lutz Meschke, Vice Chairman of Porsche AG, stated, "I am extremely excited about the launch of Porsche Design Tower Bangkok today. This marks the third real estate project from Porsche Design globally and the first in Asia. This exceptional architectural masterpiece is a significant project that reinforces our strategy to expand our customer base by providing an elevated living experience in every dimension. The Porsche Design Tower Bangkok represents a new milestone for Porsche in Southeast Asia, a region that is gaining attention and is a chosen location for many important events, such as the launch of the all-electric Porsche Macan in Singapore, which was the world premiere last January."

Mr. Stefan Bucher, CEO of Porsche Lifestyle Group, shared his vision for the project, saying, "We are very pleased to announce our collaboration with Ananda Development, which is a significant step for our company towards continuous excellence. The development process of Porsche Design Tower Bangkok follows the design philosophy of Professor F. A. Porsche, emphasizing 'maximizing usability while retaining all necessary design details.' Porsche Design Tower Bangkok reflects a perfect blend of exquisite design and excellent functionality. Our vision is to create living spaces that support everyone in pursuing their passions while uniquely reflecting their identities."

Mr. Chanond Ruangkritya, CEO of Ananda Development, expressed his excitement about the collaboration with Porsche, stating, "On behalf of Ananda, I am honored to work with the Porsche Design team. This collaboration reflects our shared belief that passion is the spark of creativity and drives us towards excellence in every aspect, as seen in the concept of Porsche Design Tower Bangkok today. We firmly believe that the passion shared by both brands, combined with Porsche's excellence in luxury design and Ananda Development's attention to detail in real estate, will lead to the creation of a truly exceptional project."

Architectural Highlights, Unique Features, and Luxury Amenities The standout feature of Porsche Design Tower Bangkok is a function called 'Passion Space' (The Ultimate Luxury Garage), a private parking area designed for residents to admire and showcase their luxury car collections. This special garage can also be customized according to individual preferences, providing a personal paradise for pursuing dreams and passions without limits. Located in the heart of the metropolis, the 'Passion Space' not only serves as a storage area for favorite cars but can also be used as a venue for gatherings and exclusive events, and can be transformed into a multifunctional space to accommodate various activities according to residents' lifestyles. This project features many interesting highlights, including 'The Loop', a ramp designed specifically for supercars, located in the center of the building, providing easy access for parking. The façade of each unit in this Branded Residence project is equipped with glass walls that open to balconies, which can be opened and closed automatically at the push of a button, inspired by the 'Kinetic Move' mechanism of the Porsche 911 Targa's kinetic roof system, allowing residents to seamlessly switch between indoor and outdoor spaces. Another notable architectural feature is the building's structure, which reflects a unique architectural style known as 'X-Frame', inspired by the design of the Porsche Mission R concept car, providing a distinctive open entrance experience without obstructive columns. Additionally, the top of the 21-story building, standing 95 meters tall, is adorned with 'The Crown', a design element inspired by the lights of Porsche sports cars, creating a new landmark in the Bangkok skyline. Furthermore, the interior of this project uses high-quality materials and world-class luxury furniture to elevate the living experience. The kitchen is specially designed with inspiration from cutting-edge kitchen technology, featuring electric-controlled drawers and cabinets for touchless operation, high-end appliances that can be customized, and countertops made from durable and beautiful high-quality wood. This project also offers the most modern luxury amenities, including a 25-meter heated swimming pool, a performance fitness center, a spa, a social lounge for gatherings, and a business lounge for meetings.

Exclusive Project in a Premium Location Sukhumvit 38 is well-known as a hub for the highest level of lifestyle. Located on the even-numbered side of Sukhumvit Road, this project stands out with its tranquil atmosphere, even amidst the bustling Thonglor area, both day and night. Porsche Design Tower Bangkok offers a living experience filled with peace and privacy while providing convenient access to various amenities, including high-end restaurants, cafes, shopping malls, entertainment venues, and recreational activities for all lifestyle preferences.

Porsche Design Tower Bangkok marks a new chapter in ultra-luxury living in Asia and offers a space to fully unleash one's passions in the heart of the city. For more information and updates on the project, please visit pdtowerbangkok.com.

About Porsche Design

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic designs in contemporary history: the Porsche 911. With a vision to extend the principles and legacy of Porsche beyond automobiles, he founded the exclusive lifestyle brand Porsche Design in 1972. His design philosophy and language continue to be evident in every Porsche Design product to this day. Each Porsche Design product represents extraordinary precision and perfection, distinguished by high-level technological innovation, seamlessly integrating intelligent functionality with minimalist design. Our products are designed by Studio F. A. Porsche in Austria and are sold worldwide through Porsche Design stores, high-end department stores, leading specialty retailers, and the official online store (porsche-design.com).