Supalai Public Company Limited, a real estate developer that never stops evolving, is moving forward to penetrate the luxury home market, strengthening its brand and launching a new advertising campaign titled “SUPALAI LUXURY SELECTION”. This campaign presents the product image and brand recognition to create awareness and accessibility for new high-purchasing customers, who have specific needs in choosing their residences through 7 brands covering up to 23 house designs. These designs cater to a luxurious lifestyle, comfort, and maximum privacy for customers seeking uniqueness and quality of life as per their desires.

Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited, revealed that the current growth of the single-house market priced at 10 million baht and above is increasingly noteworthy, as evidenced by the rising competition from various real estate developers entering this segment to meet the demand of high-purchasing customers, who are less affected by economic fluctuations. Despite the challenges posed by heightened competition, the long-term trend remains positive, as this customer group has specific demands for quality residences that use premium materials and reflect their social status and desired lifestyle. The company aims for a 20% growth in luxury home products and anticipates that the growth rate for these products will increase further in the coming year, reinforcing the new image of the “Supalai” brand, which is ready to create homes designed from real-life needs, perfectly responding to everyone’s desires.

Supalai goes beyond just being a “home” through the advertisement “SUPALAI LUXURY SELECTION”, reflecting the current generation's social roles, doing things they don’t enjoy, leading to a longing for the true happiness found at home. We believe that the best home is the one that evokes the most nostalgia.


A “home” that offers you the utmost privacy with a Zone Living that features Double Volume.

A “home” that caters to your preferences with versatile rooms that can be adapted as you wish.

A “home” that makes every ordinary meal special with a kitchen designed to connect everyone in the house.

A “home” that allows relaxation to happen anywhere with a large balcony that can be transformed into a flower garden at your whim.

A “home” that connects all relationships, linking positive feelings with every favorite corner in the house.

A “home” that provides more time spent with loved ones with spacious outdoor areas.

A “home” that gives you the most fulfilling feelings.

Ms. Thanyawat Panyaratan, Assistant Managing Director of Marketing and Sales at Supalai Public Company Limited, stated that the company has adjusted its communication strategy to better reach high-end customers, alongside enhancing the product image through the introduction of new projects. This is believed to effectively build trust and acceptance among this customer group. Currently, we have 14 luxury home projects in Bangkok and its vicinity, and the company recognizes the potential and purchasing power of customers, thus planning communication strategies to expand the luxury home portfolio to reach new customer segments. To ensure Supalai's luxury homes can compete in this market, the strength lies in creating a unique experience that adds value for residents through the use of high-quality premium materials that meet construction standards, along with developing the design and functionality of homes to align with lifestyles while fostering a sustainable living environment.


Experience superior living with uniqueness and timeless distinction through a variety of 23 house designs from 7 brands, such as Supalai Elegance, Supalai Prima Villa,
Supalai Grand Essence, Supalai Prime Villa, Supalai Essence, Supalai Riviera, and Supalai Tuscany. In every project, we pay meticulous attention to every detail, including location, construction, design, and decoration, along with numerous functions designed to make every moment spent in your “home” meaningful. You can now follow the advertisement “SUPALAI LUXURY SELECTION” through the link: https://bit.ly/4dVs4y3 Experience luxury living by visiting the model homes at Supalai's luxury home sales office today. For more information about luxury home projects, call 1720 or follow updates at www.supalai.com or on Facebook: Supalai.