Supalai Public Company Limited, a real estate company that never stops evolving, is moving forward to penetrate the luxury home market by strengthening its brand and launching a new advertising campaign titled “SUPALAI LUXURY SELECTION”.
This campaign presents the product image and brand recognition to create awareness and accessibility for a new customer segment with high purchasing power, which has specific needs when selecting a residence. Through 7 brands covering up to 23 house designs, it caters to luxurious lifestyles, comfort, and maximum privacy for customers seeking uniqueness and quality of life as per their desires.

Mr. Traitecha Tangmattatham, Managing Director of Supalai Public Company Limited, revealed that the growth of the single-detached house market priced at 10 million baht and above is increasingly noteworthy. This is evident from the rising competition as many real estate developers are entering this segment to meet the demands of high purchasing power customers, who are less affected by various economic challenges. Despite the heightened competition, the long-term trend remains positive, as this customer group has specific demands for quality residences that use premium materials and reflect their social status and desired lifestyle. The company aims for a 20% expansion and growth in the luxury home segment, anticipating that the growth rate for this product category will increase further in the coming year, reinforcing the new image of the “Supalai” brand, which is ready to create homes designed from real life, perfectly responding to everyone’s needs.

Supalai Offers More Than Just a “Home” Through the Advertisement“SUPALAI LUXURY SELECTION”
It reflects the current generation, who often play social roles doing things they do not enjoy, leading to a longing for the true happiness found at home… We believe that the best home is the one that you miss the most.


A “home” that offers you the utmost privacy with a Double Volume Zone Living.

A “home” that caters to your preferences with a versatile room that can be adapted as you wish.

A “home” that makes every ordinary meal special with a kitchen designed to connect everyone in the house.

A “home” that allows relaxation to happen anywhere with a large balcony that can transform into a flower garden at your desire.

A “home” that connects all relationships and fosters good feelings in every favorite corner of the house.

A “home” that provides more opportunities to spend time with loved ones with spacious outdoor areas around the house.

A “home” that gives you the most fulfilling feelings.

Ms. Thanyarat Panyarat, Assistant Managing Director of Marketing and Sales at Supalai Public Company Limited stated that the company has adjusted its communication strategy to better reach high-end customers, alongside enhancing the product image through the introduction of new projects. This is believed to effectively build trust and acceptance from this customer group. Currently, we have 14 luxury home projects in Bangkok and its vicinity, and the company recognizes the potential and purchasing power of customers, thus planning communication strategies to expand the luxury home portfolio to reach new customer segments. To ensure that Supalai luxury homes can compete in this market, the strength of Supalai homes remains in creating unique experiences that add value for residents through the use of high-quality premium materials that meet construction standards,
and developing the design and functionality of homes to align with lifestyles while creating a sustainable living environment.


Experience superior living with unique characteristics and timeless distinction through a variety of 23 house designs from 7 brands, such as Supalai Elegance, Supalai Prima Villa, Supalai Grand Essence, Supalai Prime Villa, Supalai Essence, Supalai Riviera, and Supalai Tuscany, where every project is meticulously crafted in every detail, including location, construction, design, and decoration, along with numerous functions designed to make every moment in your “home” meaningful. You can watch the advertisement “SUPALAI LUXURY SELECTION” today via the link: https://bit.ly/4dVs4y3. Experience luxury living by visiting the show homes at Supalai's luxury home sales office today. For more information about luxury home projects, call 1720 or follow updates at www.supalai.com or Facebook: Supalai.