• No.1 Home and Living Shopping Destination meets the needs of every generation's home decoration lifestyle with the most comprehensive home department products at Central Department Store across 28 branches and Robinson stores at 48 locations nationwide, featuring over 1,000 renowned brands. The home department at Central Chidlom has recently been revamped with a special highlight featuring a design concept of Modern Luxury and being The Store of Curated Destinations, gathering both new and exclusive leading brands, along with special services to reinforce its position as the ultimate destination for home lovers.
  • Get Inspired for Home Decoration with 2 Major Campaigns for Home Lovers of the Year “CENTRAL HOME INSPIRER” invites you to discover the right style to transform your favorite corner of your dream home with 5 home decoration styles that cater to every lifestyle, allowing you to match your favorite spots in a way that suits you, along with special promotions and creative activities for your home from August 14, 2023 – October 15, 2023 at the home department of all Central branches, including the most convenient shopping channels.
  • Continuing to Update Home Products and services according to the Dynamic Home Living strategy to drive continuous sales growth, aiming for a 10% increase in overall sales for the home department at Central and Robinson in the second half of 2023.

Ms. Rungnipa Sriwiriyalerkul, Managing Director of Home Product Management Group, Central Department Store, part of Central Retail stated that “The overall home product market continues to show positive growth signals. For Central and Robinson during the first half of 2023 (January - June 2023), the home product department has seen positive growth of about 5% compared to the same period last year, partly due to the ongoing implementation of the Dynamic Home Living strategy. We have been developing and offering products and services that adapt to home decoration trends and the changing needs of customers across generations. In the second half of 2023, we will continue this strategy to meet the needs of every generation's home decoration lifestyle with the most comprehensive home department products at Central across 28 branches and Robinson at 48 locations nationwide, featuring over 1,000 leading brands. We are also unveiling a new look for the home department at Central Chidlom with highlights that home lovers should not miss, including a design concept of Modern Luxury and being The Store of Curated Destinations that gathers both new and exclusive leading brands such as WMF, Le Creuset, Zwilling, Tefal, Meyer, Baccarat, Riedel, Noritake, Spode, Santas, Pasaya, Omazz, Sealy, Tempur, Ralph Lauren, Boss Home, Sanderson, Yves Delorme, Dr.Vranjes, Panpuri, along with special services like Cooking School, Personalized and Customized service such as name engraving on plates, designing water bottles yourself, bedding embroidery, and customized mattresses and pillows tailored to you, reinforcing our position as the number one destination for home lovers and part of becoming The Store of Bangkok at Central Chidlom. Additionally, Central Department Store has organized the home lover campaign of the year, “CENTRAL HOME INSPIRER” under the concept “The Magic of Home” that creates 5 themes to inspire home decoration, along with the continuously well-received campaign from Robinson, “ROBINSON COOKING AND MATTRESS & BEDDING FAIR” that includes cooking equipment for easy cooking in your style, as well as matching relaxation zones in both bedrooms and bathrooms to suit your preferences. Both campaigns come with special promotions and creative activities for your home throughout 2 months from August 14, 2023 – October 15, 2023 at the home department of Central and Robinson stores nationwide, including the most convenient omnichannel shopping platforms. We expect that in the second half of the year, the overall sales of the home department at Central and Robinson will continue to grow by about 10% compared to the same period last year.”

For home decoration inspiration under the concept “The Magic of Home” that invites everyone to discover the right style to transform their favorite corner of their dream home with 5 home decoration styles that cater to every lifestyle of the campaign for home lovers “CENTRAL HOME INSPIRER” includes...

  • Live like in a villa paradise (Modern Luxury) Transform your home into a luxurious modern villa with decoration that emphasizes luxury and simplicity, using white contrasted with gold to add brilliance, creating a feeling of escaping to a serene and private island.
  • Live like on a vacation (Warm & Cozy) Create an atmosphere of perpetual relaxation at home using white and wood as the main elements, adding warmth and friendliness, reminiscent of the sea breeze and relaxation.
  • Live like in Mysterious Moroccan (Colorful) Fill your home with fun through Moroccan style, blending bright colors and intricate patterns that harmonize perfectly, evoking the diversity and mystery of charming cultures.
  • Live like in a botanical garden (Floral) Integrate nature into your home with decorations full of floral patterns and various plants, creating a refreshing feel like being in a botanical garden, enhancing beauty and tranquility in every corner of your home.
  • Live like in the space (Dramatic Modern) Create a modern and futuristic atmosphere with dark tones and powerful, serious decorations, giving the feeling of floating in space, filled with energy and captivating mystery.

Join in creative activities from the store and leading brands that will enhance your living experience in your favorite corner of “home” at the home department of Central Chidlom and participating Central branches, such as...

  • Central Department Store teams up with home decoration enthusiasts like Khunpol - Pongpol Panyamitr and Hart - Chutthiwat Junken from the band BUS because of you i shine to guide home lovers on a tour of the newly revamped home department at Central Chidlom, along with enjoying the special features of the campaign “CENTRAL HOME INSPIRER” under the concept “The Magic of Home” that creates 5 themes to inspire home decoration, complete with promotions and numerous activities on Thursday, August 15, 2023 starting from 3:30 PM at the home department on the 4th floor of Central Chidlom or watch via Live Streaming on the Facebook Fanpage: Central Department Store.
  • A workshop for making fragrant Thai tiramisu served with a cheese board and fine wine, inviting you to indulge as if you are in a moment of happiness in your favorite corner of home.
  • Participate in special activities reflecting the lifestyle and identity of modern people that can be easily done at “home,” including demonstrations of preparing special meals, inviting relaxation with hand massage activities, creating trendy aromatherapy, and nail painting.

Additionally, there are special promotions throughout the campaign “CENTRAL HOME INSPIRER” from August 14, 2023 – October 15, 2023 at the home department of Central and Robinson stores nationwide, including the most convenient shopping channels.

  • Exclusive products from specific brands up to 60% off
  • Additional 12.5% off when using The One points as per the specified conditions.
  • Receive additional cash discount coupons up to 4,000 baht when shopping according to the specified conditions, only on September 13 – 24, 2023.
  • Earn up to 25,000 The One points when shopping according to the specified conditions.

On the other hand, Robinson presents the campaign “ROBINSON COOKING FAIR & MATTRESS AND BEDDING” featuring special activities for home lovers at the home department throughout August - October 2023, such as ideas for table setting, bedroom arrangement, and choosing the right mattress for you, etc., along with special promotions throughout the campaign, including...

  • Exclusive products from specific brands up to 60% off along with special price items, including single price items starting from 99 baht, etc.
  • Additional 12.5% off when using The One points as per the specified conditions.
  • Receive additional cash discount coupons up to 4,000 baht when shopping according to the specified conditions, only on August 14 - 22, 2023.
  • Get additional discounts of up to 20% from participating leading credit cards when shopping according to the specified conditions.

Home lovers should not miss! Experience the new look of the home department at Central Chidlom and join the 2 major campaigns for home lovers, “CENTRAL HOME INSPIRER” and “ROBINSON COOKING AND MATTRESS & BEDDING FAIR” from August 14, 2023 – October 15, 2023 at the home department of Central and Robinson stores nationwide, along with various convenient shopping channels. Shop through the website www.central.co.th or the Central App, Central / Robinson Chat & Shop, Central / Robinson Personal Shopper On Demand call .1425 and Facebook Live via Facebook Page: Central Department Store and Robinson Department Store or find more details at https://www.facebook.com/CentralDepartmentStore and https://www.facebook.com/RobinsonDepartmentStores