Sansiri Reveals Investment Progress in Phuket for High Season, Preparing to Launch 4 New Projects Worth Nearly 4 Billion Baht, Unveiling The Society, Sansiri's Lifestyle Community in Phuket
- Sansiri is moving forward with a Strategic Location by launching 4 new projects worth nearly 4 billion baht to welcome the High Season in Phuket, the world's largest resort real estate city valued at over 2.3 billion USD, comparable to global tourist cities like Miami and Dubai, with continuous growth driven by various supporting factors.
- For the first time, Sansiri is launching "Luxury Pool Villas" and its first new condominium in the beachfront area near Bang Tao Beach - along with the return of Sansiri's single-detached houses in the Koh Kaew area, highlighted by “The TALES” (เดอะ เทลส์), luxury pool villas priced between 30 – 50 million baht* aiming to launch 2 projects in exclusive locations in Bang Tao - Chalong or Thonglor, Phuket, along with Villa Management or Exclusive Service from Plus Property, making its debut in Phuket.
- Introducing a new condominium brand “CANVAS” with the first project in the beachfront area named “CANVAS Cherngtalay” under the concept of OASIS in the beachfront area, featuring UNREVEALED BEAUTY, highlighted by 2 large swimming pools in a beautifully landscaped tropical garden, with prices starting at 8.9 million baht*.
- Building on the success of the Koh Kaew location, Sansiri is launching its latest single-detached house project “Saran Siri Koh Kaew Retreat,” a 4-bedroom house near British International School Phuket, allowing residents to experience a natural retreat atmosphere every day for true relaxation in the Koh Kaew area surrounded by mountains, suitable for both living and investment with high rental returns, starting at 7.59 million baht*.
- Launching “The Society” (เดอะ โซไซตี้), Sansiri's lifestyle community in Phuket, offering a variety of experiences to hang out from day to night, including the Spanish restaurant “Vamos” and the famous coffee brand “BEANS Roaster” that sources coffee beans from around the world, along with sample rooms from the CANVAS Cherngtalay project and The Tales pool villa, as well as ongoing activities and happenings throughout the year.
- All projects are expected to receive positive responses from both Thai and foreign customers due to their confidence in the Sansiri brand as a Taste-Maker, the leading luxury and super-luxury real estate brand, reaffirming its status as a true International Luxury Real Estate brand with a standard of design, product quality, and service maintained for 40 years, having partnered with Phuket for over 13 years.

Mr. Uthai Uthaisangsuak, CEO of Sansiri Public Company Limited, a leading real estate developer in Thailand, revealed that Phuket has become a billion-dollar market comparable to leading tourist cities like Miami and Dubai, reflected by the expansion of tourism combined with confidence in Phuket's potential, resulting in the development of numerous luxury Branded Residences, and it is expected that in the future, brands beyond the hotel industry will also integrate, such as fashion brands, car brands, and various restaurant brands, with the volume of branded resort accommodation projects soaring.

Sansiri places great importance on Phuket, as it is one of the Strategic Locations crucial for the company's operations, reaffirming Sansiri's 40 years journey towards becoming an International Luxury Real Estate Brand, the number one luxury real estate brand in the hearts of high-end customers, having partnered with Phuket for over 13 years, gaining trust and confidence from its expertise in developing outstanding residential projects that surpass competitors in design, quality, and service, making it the market leader in Phuket with over 22 successful projects valued at over 22.6 billion baht, ready to support growth as the leader in Phuket real estate and continue its success with plans to launch 4 new projects worth nearly 4 billion baht, along with “The Society,” the first lifestyle community of Sansiri in Phuket.

“The TALES” launches a new brand “Luxury Pool Villas” for the first time from Sansiri.
The TALES (เดอะ เทลส์) is the first collection of pool villas from Sansiri, where you can provide superior value to your family with a world-class luxury experience, exquisitely decorated in a Private Luxury style that transcends time, designed by world-renowned designer Edward Tuttle, known for his outstanding works worldwide, from luxury hotels to private residences of billionaires, featuring Luxury Space and Function to meet the needs of both Thai and foreign customers who appreciate rare and unique Exclusive Private properties, with added value that can create opportunities from real estate that appreciates every year, including after-sales service that enhances the value of the residence by maintaining the project as if it were the first day of occupancy, as a Taste-Maker brand that understands every detail of living with taste, preparing to launch 2 projects in exclusive locations in Bang Tao - Chalong, Phuket, priced between 30 – 50 million baht*, along with Villa Management or Exclusive Service from Plus Property, making its debut in Phuket, set to launch in October at The Society, Sansiri's lifestyle community in Phuket.
Introducing a new condominium brand, the first project in the beachfront area

“CANVAS Cherngtalay” (แคนวาส เชิงทะเล) is Sansiri's first condominium in the beachfront area, distinguished by the OASIS concept of the beachfront area under the UNREVEALED BEAUTY theme, highlighted by 2 large swimming pools in a beautifully landscaped tropical garden, with spacious fully furnished rooms catering to both foreign customers and Thai investors in a prime area in the beachfront zone (Laguna zone), which is considered the Thonglor of Phuket due to its popularity among both Thai and foreign residents, featuring beautiful beaches and being the second longest beach in Phuket, along with excellent connectivity to other locations in Phuket. CANVAS is surrounded by numerous amenities, including Boat Avenue, Porto de Phuket, Laguna Holiday Club, Golf Club, water parks, health clubs, and international schools, just a few steps from Boat Avenue Park & Playground, located just across the street, with prices starting at 8.9 million baht* and rental returns of up to 8-12%, set to launch from October 24 to 26 at The Society, Sansiri's lifestyle community in Phuket.
The return of the new single-detached house project from Sansiri in the Koh Kaew area
After the rapid success in the Koh Kaew area of Phuket, including the first townhome project from Sansiri on the island, Habitatown Koh Kaew, followed by several single-detached house projects such as Habitia Koh Kaew, Burasiri Koh Kaew, and Saran Siri Koh Kaew, which have continuously succeeded due to the potential of the Koh Kaew location, which allows easy access to various points in Phuket, including a shortcut to Kathu, Patong, and connecting to the main road Thepkasattri leading to Old Town. Recently, Sansiri is preparing to launch Saran Siri Koh Kaew Retreat, a heartwarming, nature-close modern-style single-detached house from Sansiri, returning with 4-bedroom houses, a central garden, clubhouse, fitness center, and LIV-24 security system with Digital Fence, located near the British International School, surrounded by mountains, suitable for living and another investment location in Phuket with high rental rates, starting at 7.59 million baht*, set to launch in November.
Launching “The Society” (เดอะ โซไซตี้), Sansiri's lifestyle community in Phuket

Additionally, to emphasize the importance of the Phuket market, Sansiri is set to launch “The Society” (เดอะ โซไซตี้), Sansiri's lifestyle community in Phuket, ready to welcome everyone to the latest flagship project from Sansiri in Phuket, a World Class Destination for people around the world, meticulously curated to gather leading lifestyles in one place, whether it be exquisite dining, trendy coffee shops, art exhibition spaces, and a place for exchanging experiences, allowing both Thai and foreign residents to discover new inspirations and connect more deeply in a beautifully designed and warm atmosphere like home, where new ideas can always emerge, and it will be a community that welcomes everyone’s differences, igniting inspiration and designing the future in the way you desire, while exchanging diverse experiences and Hangout from day to night.
“The Society” is ready to welcome everyone to discover complete new experiences, enjoying exquisite Spanish meals at “Vamos” and the famous coffee brand “BEANS Roaster” that sources coffee beans from around the world, along with sample rooms from the first beachfront condominium project from Sansiri “CANVAS” and the first luxury pool villa from Sansiri “The Tales,” as well as ongoing activities and happenings throughout the year, which will serve as a hub in the region, ready to care for and provide long-term services to customers, both Thai and foreign, set to officially launch at the end of this year.
“Sansiri is confident that every project will receive a positive response due to the strength of the Sansiri brand that consumers have the highest confidence in choosing to purchase residences, with the prestigious Marketeer No.1 Brand Thailand 2024 award winning the hearts of consumers nationwide across all segments (single-detached houses, townhomes, and condominiums). Furthermore, it has maintained a high standard of creative work on social media, retaining the No. 1 position in the Thailand Social Awards with the highest scores in the real estate sector for the first six months of the year,” Mr. Uthai stated.
Sansiri is one of the pioneering real estate companies in the Phuket residential market for a long time and has gained trust and confidence as part of Phuket province through 22 projects, with a total project value of over 22.6 billion baht, capable of meeting the needs of every customer segment across all products, including condominiums, single-detached houses, and townhomes in every location in Phuket. When combined with the new projects continuously investing in the next 5 years, totaling 16 projects, it results in Sansiri having a total of 37 projects with a total value of 36 billion baht.
According to a report by C9 Hotelworks, a leading hotel consulting group, Phuket holds the title of the largest resort real estate market in the world, or Branded Residences, valued at over 2.3 billion USD (equivalent to 80 billion baht), which is the highest record ever and is expected to continue growing.
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