“What kind of marketing will make products sell well?” “How do we communicate with customers to reach the right audience?” There are numerous problems and various solutions in marketing found in textbooks and countless anecdotes. However, since nothing can be 'One size fits all', marketers must continuously learn what works. At the press conference for MITCON2024: The Age of Integration Preview, we introduced the grand marketing event to close out 2024, the AP Thailand Presents MARKETING INSIGHT & TECHNOLOGY CONFERENCE 2024 (MITCON2024), which will take place on September 19-20, 2024.

Mr. Witakarn Janthawimon, Deputy Managing Director of Corporate Strategy and Creativity at AP (Thailand) stated that this event is another opportunity for everyone to create a better life through knowledge and education, which has always been a cornerstone for AP (Thailand).

Mr. Sitthinan Pholwisuthsak, CEO of Content Shifu discussed the current growth of Martech, noting that its usage is on the rise. According to the Thailand Martech Report 2024, the average number of Martech tools used by organizations has increased to 23, up from 15-16. This indicates that Martech will be increasingly prioritized in business operations.

As the growth of marketing tools increases, the knowledge of individuals must also expand. MITCON2024 was created for future marketers who envision the future of marketing through insights and technology, aiming to enhance their knowledge, catch trends, and learn new techniques and methods from experts and case studies from various renowned brands, featuring over 50 sessions and more than 60 speakers.

Mr. Sitthipong Sirimasakem, CEO and Founder at RGB72 shared the success of MITCON held in 2023 under the CTC2023 Festival, noting that due to overwhelming interest last year with over 3,700 attendees, a separate conference was organized this year, expecting over 5,000 participants across both days.

This year's MITCON2024 is themed “The Age of Integration,” representing an era of collaboration to achieve greater heights with the right people. This year will cover a wide range of topics, including Digital Trends, Digital Strategy, AI & Automation, Branding, Advertising & Promotion, Customer Experience, and Data from brands such as Rocket Innovation Co., Ltd., InsightERA, YDM Thailand, ZWIZ.AI, and Dentsu.

Get ready for intriguing topics that marketers should not miss!

⭐Integrating Muketing into Marketing: Connecting with Customers' Minds and Hearts

By: Mr. Patth Akharathanakan, Founder of Sereniques

⭐Inbound Marketing Trends for 2025: The Attraction Marketing Trends of 2025

By: Ms. Chayata Phromjairak, General Manager of Content Shifu

⭐Branding to Win: How to Differentiate Your Brand and Win Customers' Hearts

By: Mr. Kittipong Weeratecha, Group Chief of Brand Innovation & Marketing, Dentsu

⭐The Most Underrated Communication Methods that Work

By: Mr. George Hartel, Chief Commercial & Development Officer, GQ Apparel

Additionally, there will be Signature Sessions covering MIT Trends in Market & Consumer, Communication, Martech, and Data.

Furthermore, the event will feature two preliminary topics to warm up before the main event, including Marketing Insight, which delves into marketing insights for 2024 by Mr. Natthapol Muangtham, founder of the Daily Marketing Page, and Ms. Apirada Benjakarn, CEO of CXM and MD of Merkle Thailand, Dentsu, discussing changing customer behaviors influenced by three factors: Brand Experience & Value, Trustable & Community & Influencer, and Human Driven, AI-Assisted.

Also, the Marketing Technology topic will spotlight MARTECH trends not to be missed, with insights from Ms. Narirat Saetiao, CEO & Co-Founder of InsightEra, and Mr. Thanapol Sapsomboon, CEO of YDM (Thailand) Co., Ltd., emphasizing the importance of adopting Martech now to avoid significant business losses. This is a business opportunity because acting early allows you to gather data ahead of others, which can enhance your business by up to 100 times!

Mark your calendars for the AP Thailand Presents MARKETING INSIGHT & TECHNOLOGY CONFERENCE 2024, and join us on September 19-20, 2024, at the Pirach Hall, BITEC Bangna.

???? Ticket price: 2,090 THB (excluding 7% VAT)

???? Tickets available at Zipevent.

For those looking to purchase tickets in bulk for organizations, please contact:

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???????? 095-465-2582 (Ms. Muk)

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