Frasers Property Thailand, a leader in the Grade A office and commercial space market with 240,000 square meters, presents its 5 Dimensions strategy under the Asset Enhancement Initiative (AEI), transforming two central city office buildings: Sathorn Square and Park Venture. This initiative aims to elevate service innovation and respond to the influx of new office buildings in the market, unveiling the new look of “Sathorn Square” to provide an excellent experience and services for tenants and building users.

Mr. Witthawat Kuttatep, Assistant Chief Executive Officer of the Commercial Project Division at Frasers Property (Thailand) Public Company Limited (FPT), revealed that the company, as a leader in the Grade A office and commercial space sector, sees a continuously increasing competitive trend in the office market due to the influx of new office buildings completed in the past year and another 1.6 million square meters currently under construction, expected to be completed in the next three years. Meanwhile, the demand for office space rental grows only modestly each year, and current clients are not only focused on convenient locations but also seek buildings that enhance the quality of life for employees and users. Therefore, the company is accelerating the Asset Enhancement Initiative (AEI) project for Sathorn Square and Park Venture, managed by the Golden Venture Real Estate Investment Trust (GVREIT), which began earlier this year. Currently, Sathorn Square has been completed and revealed its new look, while Park Venture is set to be completed in September 2024.

Frasers Property Thailand prioritizes creating a positive experience for all customers and service users while supporting sustainable operations. This philosophy is reflected in the enhancement of service innovation and building quality at Sathorn Square through the 5 Dimensions strategy for the Asset Enhancement Initiative (AEI) to maintain Grade A building standards, enabling competitiveness amidst the increasing number of new office buildings:

1. Smart Technology: Enhancing safety and amenities with smart building technology. Access control and visitor management systems can utilize facial recognition or QR code scanning via a mobile app. Additionally, the parking garage features automatic license plate recognition and online payment systems, along with EV charging stations. The building also supports basic digital connectivity services, certified with a Platinum standard for digital connectivity from WiredScore.

2. Sustainability Excellence: Enhancing building management to promote sustainability excellence, focusing on energy efficiency and resource conservation. A Building Management System (BMS) is implemented to optimize engineering control and energy management within the building, including motion sensors for automatic lighting in less-used areas. This aligns with Frasers Property's global sustainability commitment, highlighted by energy-saving certifications such as the LEED Gold standard since 2013, Thailand Energy Awards 2014, ASEAN Energy Awards 2014, and MEA Energy Awards 2019.

3. Superb Well-being: Promoting health and well-being for building users with air conditioning systems equipped with PM 2.5 filters and indoor air quality monitoring systems. Sathorn Square features green spaces with trees and water around the building for relaxation, along with retail areas that meet diverse needs, including fitness centers, cafes, convenience stores, healthy restaurants, international dining options, and wellness clinics for socializing outside of work hours.

4. Support Tenant Centricity: Impressing tenants and building users by focusing on delivering excellent experiences through communication, listening to needs, and satisfaction for continuous improvement. The company has consistently organized community-building activities during festivals and special occasions, inviting tenants and users to participate in creating a pleasant community at Sathorn Square for everyone.

5. Spectacular Design: Beautiful and distinctive architectural design both inside and outside the building reflects a unique design concept. The lobby redesign draws inspiration from the term “Square,” part of the building's name, incorporating metallic silver walls that reflect modernity and energy, complemented by large LED screens creating a “Neo-vibrant” atmosphere that energizes and inspires building users, aligning with Sathorn Square's identity as The Neo-vibrant Business Complex.

“We believe that enhancing the quality of Sathorn Square will meet customer demands, attract leading companies, and maintain the quality standards of Grade A office buildings that can compete in the market continuously, while delivering excellent building experiences and quality of life for all customers and users. Our goal is to drive the business towards a Real Estate as a Service Brand encompassing Space, Community, and Sustainability, in line with Frasers Property's commitment to creating spaces that inspire good experiences.” Mr. Witthawat concluded.