PROUD is set to debut on the SET in the real estate development sector (PROP) on August 6, 2024, reinforcing its business potential and creating opportunities for retail investors, with both domestic and international funds ready to invest. The company focuses on strategies that drive sustainable stock performance, aligning with ESG principles, and offering new investment options for the future. The goal is to become a part of the Thai ESG fund, generating sustainable returns across all dimensions while advancing the use of AI technology alongside innovative residential design, services, and lifestyle solutions that connect with the environment and society, all while fostering growth in every aspect.

Mr. Pasu Liptapallop, Executive Director of Proud Real Estate Public Company Limited (PROUD), stated that the company has met the qualifications set by the Stock Exchange of Thailand (SET) to move PROUD shares to trade in the SET under the real estate and construction industry, specifically in the real estate development sector, effective from August 6, 2024. This marks another achievement for the company, which has consistently demonstrated growth through the expansion of various luxury real estate projects, both developed by the company and through past mergers and acquisitions, resulting in increased revenue, strong profitability, and a solid financial position amidst the challenges posed by a slowing economy in the real estate market.

The transition to trading on the stock exchange presents an opportunity to elevate PROUD's business potential, reinforcing shareholder confidence and attracting both domestic and international institutions, as well as high-net-worth individuals and retail investors, along with more business partners. The company is confident that it will generate good returns for all stakeholders.

“Throughout our time listed on the MAI, PROUD has been a high-growth stock with strong fundamentals, consistently outperforming the overall market. Since the beginning of the year, we have maintained positive price returns, while the MAI market has declined by over 13%, and the PROPCON sector has dropped by more than 19%. Our stock has attracted interest from value investors (VI), and we have also seen foreign funds from Singapore holding shares, indicating confidence in our outstanding operational potential, which contrasts with the current state of the real estate industry,” Mr. Pasu added.

Regarding PROUD's business operations, after experiencing significant growth last year from the merger of two projects with NOBLE, the first of which has begun to recognize revenue, the company currently has a backlog of over 10.692 billion baht ready to be recognized from 2024 to 2026. All projects currently for sale have garnered interest from real demand groups and foreigners, with continuous sales growth. In the second quarter of 2024, foreign bookings increased by 14% compared to 2023.

The company continues to achieve ongoing growth amidst the challenges of the real estate market, focusing on developing projects that meet the needs of real demand customers and foreigners, who represent the highest potential market segment and the company's customer base. Additionally, the company has initiated new innovations by applying artificial intelligence (AI) in service and project design, alongside other sustainability efforts, ensuring that the company can drive its performance growth towards its targets while continuing to strengthen its growth trajectory.

Moreover, the company has developed a sustainability strategy to enhance its operations with consideration for the environment, social responsibility, and governance (Environmental, Social and Governance: ESG) in line with clear strategies and goals under policies that align with the United Nations Sustainable Development Goals (UN SDGs), with collaboration from numerous business partners.

This year, the company has participated in a development program with the stock exchange to enhance sustainability operational standards in collaboration with consultants and experts, aiming to become one of the stocks in the sustainability fund (Thai ESG). Currently, the Cabinet has approved tax incentives allowing for a maximum tax deduction of up to 30% of annual income and an additional 300,000 baht beyond other retirement savings funds, presenting a new option for investors today. This initiative is expected to attract more investor interest as the organization drives forward in all dimensions. The goal of becoming one of the stocks in the sustainability fund (Thai ESG) will enhance the company's international recognition and attract investors, directly impacting sustainable profit generation in the future.