This post features a giveaway of the AP Pocket Book 'A Good Life You Can Choose', a book filled with valuable insights that is not for sale, sharing experiences from Mr. Anupong Asavaphokin, CEO of AP Thailand. Join the fun activity where TerraBKK fans can share their perspectives on living a good life as they desire. The 20 best comments will receive a copy of the book delivered right to their doorstep!

In today's corporate world, besides hard skills and soft skills, there are many aspects that both employees and leaders need to reconsider, especially regarding understanding the workforce, teamwork, and decision-making. Today, TerraBKK had the opportunity to watch a video titled 'Open Your Heart to Every Crisis in Life with an Outward Mindset', presented by Mr. Ravis Hanusa from the 'Mission to the Moon' page, summarizing great ideas from the book 'A Good Life You Can Choose' by Mr. Anupong Asavaphokin. This book was created solely for internal communication within the organization and is not available for public sale. It conveys the core of the 'Outward Mindset', a working philosophy that has enabled a large organization like AP Thailand to overcome challenges and changes over time, becoming a leader in the Thai real estate business today.

'If you want to have a good life, you must start with your mindset.'

The book 'A Good Life You Can Choose' shares Mr. Anupong Asavaphokin's experiences, aiming to present new perspectives on developing a 'Mindset' or 'Framework of Thought'. No matter how many business tips you have or who your role models are, they do not guarantee 100% success.

'An Outward Mindset'—a positive attitude leads to a good life.

It must be said that mindset greatly impacts our lives, especially when working with diverse people in society. The book 'A Good Life You Can Choose' emphasizes the term 'Outward Mindset', which Mr. Anupong frequently discusses. It involves a holistic view that prioritizes empathy, teamwork, and focusing on results rather than clinging to old methods. The 'Outward Mindset' is also a culture at AP Thailand. In today's highly competitive business world, especially in real estate, where there is significant capital and market value, how does AP Thailand manage to grow strong?

Mr. Anupong suggests that the CEO is not the center of the business universe who must decide everything alone. Therefore, organizations must trust their employees to make independent decisions. We all come with diverse needs and obstacles.

Thus, creating a business that meets the needs of both customers and employees is very challenging. This is why understanding the essential principles of 'Outward Mindset' is crucial, as it helps individuals or organizations be flexible, work as a team, and empathize with one another, becoming beloved by customers and colleagues. This starts with understanding (1) needs, (2) goals, and (3) obstacles of the other party.

If we can recognize and understand these three aspects of customers, employees, colleagues, and ourselves, we will develop empathy and realize that sometimes our way of thinking may not be correct. We need to open our minds to generate new, flexible ideas to create business goals or other objectives.

Becoming the 'Master of Your Own' in the Organization.

Real estate is a large-structured business. AP Thailand has been established since 1991 and has continuously grown. Today, it is a large real estate company involving many people. Therefore, if every decision relies solely on the CEO, it becomes challenging. This is a key reason why AP Thailand focuses on fostering independent leadership, or simply put, empowering employees to be their own masters, distributing management authority and decision-making to capable employees so they can work effectively in place of executives.

We refer to such leaders as Independent Responsible Leaders, where Independent means making decisions freely, and Responsible means being accountable for their duties within their authority. When combined, these two aspects enable employees to view things more comprehensively and appropriately, not being dominated by one person's opinion, while also instilling awareness of the impact of their actions.

Many may think that AP's success comes from creating independence within the organization, but in reality, all these factors do not directly lead to success; rather, they build resilience for the organization to fall and rise stronger.

'We hope for the best while preparing for the worst.'

In real life, avoiding various crises is difficult, so preparation is essential. One must be cautious of their ego, which may cause crises by clinging too much to certain things, such as past successes in business and thinking they must continue in the same way. However, in reality, customer needs may have changed with the times. Therefore, always remember that 'being skilled is not a fact, and today's success is history.'

Planning does not guarantee success, but failing to plan almost certainly leads to failure.

This short sentence conveys a straightforward message, especially in a business that must constantly adapt. Crises or problems in life and business may not come one at a time; sometimes, multiple crises can occur simultaneously, mixing work and personal issues, which can easily destroy both life and business.

Thus, having a good plan to cope with and manage crises in life is crucial. It must be noted that planning skills have been utilized by our ancestors since ancient times, from surviving wild animals to using tools and strategies, allowing weaker humans to survive since ancient times. Today, various innovations in this world arise from observation, planning, strategizing, and adapting.

When we have an open heart from the 'Outward Mindset' and accurate information, it will help create numerous new hypotheses. Even if we face multiple crises again, we will be able to cope. Sometimes, we may see opportunities that others overlook. However, we cannot plan anything without a goal. In business, most entrepreneurs often use the terms Vision and Mission, where Vision emphasizes the goals and pathways to the business's objectives, while Mission is about making others see what we see. AP itself reflects its vision and growth goals clearly, which is Empower Living: A Good Life You Can Choose.

Work Smart!

Working hard to the point of physical and mental breakdown is unproductive. Therefore, regardless of who you are—an employee or an entrepreneur—you must work smart, especially in preserving your physical and mental well-being.

Nowadays, many companies adopt hybrid work models, allowing work from various locations, whether in the office, outside, or at home. Those with poor life balance often neglect the importance of prioritizing tasks. However, if we understand the order of importance, life balance will occur. Measuring effectiveness by results rather than counting work hours is another form of 'Outward Mindset.'

We believe that everyone reading this wants the freedom to manage their own time. A simple way to think is to prioritize daily life according to actual work situations. Combining 'Outward Mindset' with working smart will lead to a truly harmonious life.

Finally, what will stay with us at all times, whether we are at our peak or in a downturn, is our 'Mindset'—a well-planned framework of thought, prioritizing, having an open heart, and seeking opportunities even in tough times. We believe that all of this will enable us to manage suffering and turn crises into opportunities like successful entrepreneurs.

Special offer!! For TerraBKK readers, join the activity to own the 'Pocket Book: A Good Life You Can Choose' by sharing this post publicly and commenting below about your thoughts on the concept of 'A Good Life You Can Choose.'

20 lucky winners will receive the 'Pocket Book: A Good Life You Can Choose,' which we will deliver directly to your home.

Watch the full video from the 'Mission to the Moon' page at https://www.facebook.com/missiontothemoonofficial/posts/pfbid0cKrJbqm9A96sMdZj82LF7otvmgMef5RiFeH5JPxL9ChNjp3WZhPQmZKXBfBcxG8El

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