Major Development Public Company Limited, a leader in luxury real estate and pet-friendly condominiums, has unveiled its marketing strategy for the second half of the year, focusing on horizontal real estate projects. The company emphasizes the concept of Crafting Lifescape to Excellence, creating new value in living experiences, and introduces its new brand “Milford” – a private luxury townhouse that enhances its portfolio of “Wellness Luxury” with two locations.

  • Milford Ladprao – Ramkhamhaeng
  • Milford Private Home Studio Ladprao

The first project, Milford Ladprao-Ramkhamhaeng, has recently launched under the concept of “English Eclectic Design,” blending English aesthetics with comprehensive functionality for a perfect living experience. The total project value is 1.7 billion baht, with a promotional discount of up to 500,000 baht, and pre-sales starting on August 17-18.

Ms. Nata Kittakorn, Deputy CEO of Major Development Public Company Limited, stated, “The company remains committed to offering residential projects under the concept of Crafting Lifescape to Excellence, aiming to create new value in living experiences so that residents can enjoy a better quality of life every day. We emphasize our strategic plan to diversify revenue to strengthen the brand, making it more resilient and balanced. We have expanded our portfolio of real estate projects, particularly horizontal projects, which have received positive feedback from customers.”

“Currently, customers have confidence in the quality of projects under the company’s various brands, adhering to the standards of MAJOR Craft & Quality. The company is continuously developing to ensure ongoing growth while focusing on studying housing trends, demand factors, consumer behavior, and the potential of locations to analyze and crystallize project formats and target groups. For instance, the Krungthep Kreetha area is growing, with Major having the Malton Gates Krungthep Kreetha project, a luxury single-house brand that has successfully closed over 60% of sales. Another area of interest is the Ladprao - Ramkhamhaeng area, which connects two subway lines: the orange and yellow lines, as well as three main roads: Ramkhamhaeng, Ladprao, and Pradit Manutham. Analysis of the location shows that there is almost no remaining supply for horizontal projects, especially townhouses.”

This is why Major sees a market opportunity to develop a new product through the private luxury townhouse project under the brand “Milford”, a brand of “Wellness Luxury” that complements the company’s portfolio. The brand positioning is designed to be distinctive, creating a lifestyle that meets the needs of target groups in terms of high living standards and full lifestyle utilization, offering two projects with a combined value of over 1.7 billion baht:

  • Milford Ladprao – Ramkhamhaeng
  • Coming soon: Milford Private Home Studio Ladprao

The first location, the Milford Ladprao – Ramkhamhaeng project, is created under the concept of “English Eclectic Design,” incorporating English elements both inside and outside the building, on a starting area of 24.5 – 72 square wah and usable space of over 237 – 498 square meters, with only 84 units available.

The interior space is divided into 3.5 floors, featuring 3-5 bedrooms with flexible living options. The first floor includes a living room designed for spaciousness with a double volume height of 5.85 meters, along with a versatile area that can be transformed into a workspace or a bedroom for the elderly, allowing for natural light and views of the green garden. The mezzanine and third floor are divided into two sections, both front and back. The unique design separates the front and lower zones to create green spaces or private courtyards, allowing every floor to experience the tranquility of nature.

Additionally, the design enhances natural light in the house with a large Glass Sky Box, allowing residents to enjoy views from the front of the house at all times. The project also offers numerous conveniences for daily living, such as an elevator within the building. The central area features a three-story clubhouse complete with a fitness center, swimming pool, co-working space, and a large public park, including a pet park specifically for pet owners.

The location boasts a significant advantage as a Creative Hub, a gathering place for innovative ideas and offices for the new generation. The Ladprao - Ramkhamhaeng area is densely populated yet traditional, with many educational institutions, making it rich in surrounding amenities such as shopping centers, department stores, and lifestyle malls, including Central Ladprao, Union Mall, Chatuchak Park, Queen Sirikit Park, Horwang School, Paolo Kaset Hospital, and many more. This area meets the lifestyle needs of students and residents well, along with the arrival of the mass transit system, including the orange line connecting East-West Bangkok, the yellow line connecting Northern Bangkok to the East and South, and the future brown line, reinforcing the area's potential and accommodating growth for more convenient travel to other areas.

For the second location, the Milford Private Home Studio Ladprao project is a special project that offers maximum privacy in both design and function, creatively designed to be adaptable to various styles, whether as a home office or studio, reflecting the identity and lifestyle of the residents. It includes parking space for up to 6 cars, starting from 29.1 - 39.2 square wah, and usable space of over 329 – 331 square meters, providing convenience with connections to Ladprao Road, Ratchadapisek, and Vibhavadi-Rangsit, close to expressways and many leading department stores.

Major Development is preparing to launch pre-sales with exclusive promotions, offering discounts of up to 500,000 baht for those interested in visiting and booking the Milford Ladprao - Ramkhamhaeng project on August 17-18, 2023.

“The launch of the new brand “Milford” is expected to attract the target audience. The arrival of “Milford” will fill an important piece of the puzzle in enhancing the company’s project development ratio.

Both condominium and horizontal projects will achieve balance, leading to more consistent revenue recognition for the company, as Major aims for a project ratio of 60% condominiums and 40% horizontal projects. This project reflects excellence in integrating craftsmanship and construction quality standards (Craft & Quality) with a commitment to elevate living standards, enhancing the quality of life and developing lifestyle formats to encompass all contexts as a Lifescape Developer,” Ms. Nata concluded.

For more details and to register for a project viewing appointment during the Pre-Sale event, please call 02-116-1111
or LINE: https://bit.ly/majorline-fb *Conditions apply as specified by the company.