DOS Life is aggressively expanding its market share in the water tank business in Thailand, which is currently valued at 6 billion baht, through the launch of a major marketing campaign ‘AMAZING DOS: Endless Care, Never-Ending Attention’ that features the six members of the DOS Family, led by Father Beam, Mother Oi, Brother Peir, Brother Theer, Sister Anya, and Sister Aiwa, along with the release of the song ‘Amazing Love By DOS Life’ to foster brand loyalty, conveying the song's meaning through the artist No One Else, featuring Father Beam.

Mr. Disaniti Toviwat, Executive Director and Deputy Managing Director of Thamsarun Group, the manufacturer and distributor of high-quality water tanks under the DOS Life brand, revealed that DOS Life is the leader in comprehensive water management with strong potential in product innovation that has been continuously developed, creating awareness about its key selling points as a high-quality clean water tank for target consumers. Nowadays, consumers tend to choose only the best and most valuable options, allowing DOS Life to achieve a growth rate of up to 18% compared to the overall market growth rate last year, with the total market value of water tank products in Thailand currently around 6 billion baht.

“The strength of the DOS Life brand in caring for water and people is the ‘DOS Tank’ innovation that continuously meets the lifestyle and market demands across all segments. This year, DOS Life reinforces its popularity among consumers nationwide with three prestigious awards: NO.1 Brand Thailand, Super Brands Thailand, and Thailand Most Admired Brand, which are internationally recognized awards. This year, DOS Life has developed the Waterpac all-in-one product to meet consumer demands for increased cleanliness, ensuring confidence in the DOS Life brand products.

The Waterpac all-in-one water tank includes a water pump and filtration system with a built-in bypass system, allowing water usage even when the pump fails or during power outages. It also saves installation space, increasing usable space to enhance family happiness.

Additionally, the DOS Velana Cool Tech Max has been developed, featuring innovative triple-layer material and Cool Tech technology, which can reduce the water temperature in the DOS tank by up to 7 degrees compared to standard water tanks during the hottest times of the day.

This product features the Advance Silver Combac Anti-Microbial innovation, certified for cleanliness, capable of eliminating and inhibiting the coronavirus by up to 99.92% and bacteria and microorganisms by up to 99.99%, tested and certified by the Institute of Tropical Medicine, Mahidol University, and the National Nanotechnology Center, Nano Tec,” Mr. Disaniti stated about the commitment to innovation development at DOS Life.

Over the past period, DOS Life has prioritized and continuously developed the capabilities of its R&D department, centering on Customer Centric as the foundation for conceptualization. The R&D department serves as the core that integrates consumer lifestyle and trends with consumer pain points to present the most perfect gain to the target group at ultra speed. When all team members adhere to the same principles, we can move in the same direction as our customer partners sustainably, allowing us to win awards from various global platforms, such as No. 1 Brand Thailand, the most popular brand in Thailand, D Mark, and G Mark, among others.

In 2024, DOS Life has created the campaign ‘AMAZING DOS: Endless Care, Never-Ending Attention’ to emphasize its concern for consumers who want to choose a clean water tank for their families, conveying the story of the care that Brother Theer and Brother Peir received from Father Beam and Mother Oi, and today, as the two brothers pass on love and care to the new family members, twin sisters Anya and Aiwa.

“In addition to the DOS Family creation strategy, this year we are also employing a music marketing strategy, telling stories through the song ‘Amazing Love By DOS Life,’ written and performed by the artist No One Else. The uniqueness of this song lies in the warm voice of Father Beam, making it a brand that is memorable and the first that comes to mind.

Regarding sales in 2024, DOS Life plans to develop by focusing on expanding sales channels in the REAL ESTATE sector, modern trade representatives, and expanding into international markets. Additionally, there will be marketing activities tailored to the target groups of each channel, along with an increased push for online sales channels, aiming to communicate to the target audience that using clean water leads to improved quality of life, in line with the DOS Life brand concept, presented through the campaign ‘AMAZING DOS: Endless Care, Never-Ending Attention,’” Mr. Disaniti added.

DOS Life will continue to advance the development of world-class standard water tanks for consumers, representing ongoing care each year to elevate and improve the quality of life in Thai society with clean water, living up to the trust received as the “Leader in Comprehensive Water Management,” to instill confidence in the brand value that “A good tank must be a DOS tank.”