Boonthavorn has unveiled plans to transform Boonthavorn Ratchada into Design Village Ratchada - a new comprehensive lifestyle hub in the heart of the Ratchada area. Construction is ongoing, with over 60% completed, and it is expected to officially open by the end of 2024. The concept, “The Seamless Aspiring Destination,” perfectly blends work, relaxation, and health, connecting lifestyles from day to night. More than 50% of the space has already been leased to renowned brands such as Iberry Group, Rolling Roaster, Hey Coffee, Luxoptic, Private Fitness, and a premium supermarket, among others. The project continues to welcome partners to deliver products and services that meet the Finest Lifestyle needs.

Mr. Sitthisak Tayanuwat, CEO of Boonthavorn Retail Corporation Public Company Limited stated, “Boonthavorn Ratchada is our first branch, and we have grown alongside the Ratchada area. We have witnessed the development and vibrancy of this area following the arrival of the MRT Blue Line, making Ratchada one of Bangkok's new CBDs (Central Business Districts) with ample potential. It is home to numerous office buildings and residential areas for workers and tourists seeking convenience. The area is well-equipped with shopping malls, educational institutions, hospitals, and parks, making it a rapidly developing district with promising future growth.”

Boonthavorn has placed great trust in selecting CBRE (Thailand) Co., Ltd., a global leader in real estate consulting, to serve as the marketing and leasing advisor for the Design Village Ratchada project. With their experience and expertise in the real estate sector, along with a professional team that deeply understands the retail market and consumer behavior in Thailand, CBRE is well-positioned to present effective marketing strategies to attract retailers to join the project.

Dr. Jariya Thamtrongkijkul, Head of Retail and Real Estate Transaction Management at CBRE (Thailand) Co., Ltd. stated, “CBRE has utilized in-depth market analysis and consumer behavior research to plan space allocation and select various retailers, creating a premier lifestyle experience that truly meets the needs of our target customers, aligning with the concept of The Seamless Aspiring Destination that harmonizes living and lifestyle seamlessly.”

Research on the target customer group of working professionals and families in the Ratchada area reveals that this demographic seeks a lifestyle that integrates work and leisure, desiring a space that caters to all their needs—work, dining, relaxation, shopping, and health—within a single location. This insight has led Boonthavorn to recognize the area's potential and business development opportunities, along with a commitment to meet the evolving behaviors of the new generation and Boonthavorn customers, who are increasingly discerning and spend more time selecting products. This has resulted in an investment of 700 million baht to transform Boonthavorn Ratchada into Design Village Ratchada.

Design Village Ratchada has been specifically designed to meet this demand, serving as an Urban Lifestyle Melting Pot that combines diverse cultures and lifestyles. It aims to provide a space that genuinely supports Work-Life Integration every day, becoming a comprehensive lifestyle destination that incorporates all essential factors across various dimensions. The project features distinctive shops and services that are signature, popular, and loved by all, delivering a seamless experience that enhances life in the Ratchada area, covering all aspects of living well, eating well, and being healthy—all in one place from day to night. This allows urban dwellers, design enthusiasts, young generations, and Ratchada residents to live life to the fullest, with every store meticulously designed and decorated to offer a unique experience that caters to the lifestyle of working individuals and the new generation.

The collaboration between Boonthavorn Retail Corporation Public Company Limited and CBRE (Thailand) Co., Ltd. is expected to drive Design Village Ratchada to remarkable success, with projections for high sales due to its urban appeal, convenient access, and being the highest revenue-generating branch of Boonthavorn.

With these strengths, Design Village Ratchada is anticipated to become a comprehensive lifestyle destination, a hub for new activities and lifestyles for Ratchada residents, enhancing quality of life and work efficiency in the area, aligning with the principles of “Eat Well, Live Well, Be Healthy” that Design Village has consistently adhered to.

Design Village Ratchada continues to seek and welcome brands and services to join as part of The Seamless Aspiring Destination, delivering the Finest Lifestyle to our customers in a comprehensive and fluid manner, preparing for a full-scale opening by the end of 2024.

For stores interested in being part of the promising Design Village Ratchada project, please contact the retail space department at CBRE (Thailand) Co., Ltd. at 02 119 1500 or the leasing team at Boonthavorn Retail Corporation Public Company Limited at 06 2863 4444 for an appointment to view the project or for further inquiries.