SCG Home Experience celebrates its 15th anniversary and announces its goal for 2026 to provide comprehensive home care: Think-Build-Repair-Live. The company is set to promote 5 home trends that align with Sustainable Living, launching a Home Doctor Clinic to address health issues related to deteriorating homes with understanding and precision, responding to home modifications aimed at creating sustainable living environments. Additionally, it reinforces the ESG concept by organizing a house design competition, ‘Sustainable Living Design’, to seek innovative ideas for sustainable home design.

Mr. Thanyakawin Buddhi-me, Managing Director of SCG Experience Co., Ltd., revealed that over the past 15 years, the company has been dedicated to creating experiences through knowledge, products, and innovations for improved living, aligning with the changing demands of consumers. The SCG Experience was first established in 2009 as a showcase for SCG's innovative products for homeowners, focusing on the Knowledge and Innovation Living Center. As digital platforms gained prominence, the company developed e-commerce channels, leading to a transformation in 2019 towards a full Retail Business model and a flagship store in 2021, emphasizing Service Solutions for homeowners to achieve Better Living Made Possible. The company aims to ensure that within the next two years, SCG HOME Experience can cater to all customer needs from ‘Think-Build-Repair-Live’ to create sustainable living.

The 5 home trends in Sustainable Living include:

  • Cool Homes
  • Smart Homes
  • Homes for the Elderly
  • Soundproof Homes
  • Energy-Efficient Homes

By utilizing products from the SCG Green Choice line, the focus is on reducing global warming, energy consumption, greenhouse gas emissions, resource use, and extending the lifespan of materials to promote a healthy living environment. Additionally, a Partner Management process has been established to collaborate with partners to minimize waste materials, starting from site measurement and preparation of equipment suitable for the job, which helps reduce waste and mitigate noise and air pollution on-site.

In 2024, SCG's product and service groups are expected to continue growing, facing significant competition from an increasing number of new manufacturers, particularly in the solar panel market, where homeowners are showing considerable interest in installations. Meanwhile, SCG Solar Roof Solutions continues to receive positive feedback.

Furthermore, the renovation and outdoor extension sectors, such as garage extensions and landscaping, remain as popular as last year, with homeowners in Bangkok and surrounding areas increasingly engaging in renovation and extension projects. This includes those needing to address home issues and those wanting to adapt their homes to better suit their environment and personal needs. The solutions that have seen growth over the past five months include those targeting the elderly or interior work, with a growth rate of approximately 5% compared to the previous year.

Additionally, there is a growing emphasis on products that homeowners prioritize, such as impact-reducing flooring, antibacterial flooring, stair lifts, and home elevators. This customer group is increasingly preparing for aging, while homeowners without children who are adopting pets are seeking materials to care for their pets as if they were children, such as non-slip flooring and gadgets for pet care. This is a trend that SCG is always ready to respond to,” Mr. Thanyakawin stated.

Mr. Jua Kuppitthali, Senior Architect and Living Experience Designer at SCG Experience Co., Ltd., stated that the Home Doctor Clinic is part of the solution for sustainable living for customers by providing housing consultation through both in-store and online channels, identifying customer needs to address issues accurately and understandingly, while also extending to SCG products and services and those of partners in the form of Best Solutions, having already provided consultation and problem-solving for up to 1,800 cases.

The design of homes that support the concept of sustainable living, or Sustainable Living House Design Concept, is a core focus for architects within SCG because homes are not just with us for 1-2 years. Therefore, we emphasize consulting from the correct design that meets needs and is suitable for the living environment through Green Consult, including the use of SCG's innovations to create cooler, energy-efficient homes, control air quality, and foster a healthy living environment through Green Design, setting a new standard for sustainable living in the future. Importantly, Green Construction will involve collaboration among the company, partners, and contractors, creating a large network that prioritizes environmental concerns in home building from start to finish. All of this not only addresses customer needs for sustainable living but also aligns with ESG principles across all aspects.

Moreover, the company has expanded its sustainable living concept through the organization of the Sustainable Living Design house design competition to foster home designs that adhere to sustainability principles, which can be passed on to homeowners seeking sustainable living solutions. The company is ready to collaborate with government agencies and financial institutions to create this pathway together, inviting students, architects, and the general public to submit their works for the competition, with details and registration to be announced soon.

In celebration of its 15th anniversary, the company is hosting a 15th Anniversary Celebration with exciting home-related promotions at SCG HOME Experience. Homeowners planning home improvements can enjoy discounts of up to 80% on products, a promotion for gold upon purchase, and free home design services, along with special ON TOP promotions for installation services.

Additionally, there will be activities at the Home Doctor Clinic inviting homeowners to solve their home issues, with experts available for four days, offering a comprehensive experience in home improvement from various perspectives, along with handmade activities using leftover materials to create usable items for business. Join us from July 4-7, 2024, from 10:00 AM to 7:00 PM at SCG HOME Experience, Ekkamai-Ramintra Expressway.

For more information, follow us on Facebook at https://www.facebook.com/SCGHomeExperience or visit our website at https://www.scgexperience.com.