Power Buy, part of Central Retail, is shaking up the mid-year electrical appliance market while helping consumers reduce living costs. Partnering with hundreds of renowned brands, they have launched the 'Rainy Splash' campaign under the strategy of 'Double Value' - value for money and quality, designed to attract customers with discounts of up to 70%. The campaign will feature enticing promotions over 3 months, including immediate discounts of up to 10,000 THB, additional discounts for trading in old appliances of up to 10,000 THB, free hot electrical items, 0% installment plans, and cashback offers of up to 45,000 THB. Customers can enjoy the same prices and promotions whether shopping in-store or online from July 4 to September 30, 2024. This campaign is expected to invigorate the electrical appliance market during the mid-year period and cater to the diverse lifestyles of every family member.

In the third quarter, Power Buy aims to stimulate consumer purchasing power and revitalize the market with the 'Double Value' strategy, focusing on price and quality as key selling points. This aligns with the current economic conditions, which remain volatile with rising inflation rates. The 'Rainy Splash' marketing campaign offers discounts of up to 70% across all product categories for 3 months, along with exclusive special deals. For customers who wish to shop without getting wet, we provide a comprehensive shopping service through our omnichannel platform, which is a strength of Power Buy, allowing customers to shop online via the website, Power Buy app, Call&Shop, and social media. Regardless of the shopping channel, customers can purchase products at the same prices and promotions, with free delivery and installation services. Additionally, we offer a complete washing machine cleaning service by expert technicians.

During the rainy season, popular products in the electrical appliance market continue to be washing machines and dryers. Power Buy sees growth opportunities among consumers who do not yet own a washing machine at home, leveraging price value and 0% installment plans as incentives for purchase. For customers looking to upgrade their appliances, we emphasize the quality of products featuring modern technology to boost sales, such as AI Wash functions, IoT app control, germ-killing capabilities, and energy-saving features, along with larger washing machine sizes. In the premium market, products like all-in-one washer-dryers or tower washer-dryers that save space and reduce drying issues are gaining interest from higher-income customers and condo residents.

Another popular electrical appliance during the rainy season is the dehumidifier, which helps keep indoor air clean, reduces musty odors, prevents mold and allergens, and dries clothes quickly. This is ideal for homes with children or pets. Additionally, we offer a variety of products that can entertain and engage every family member during the rainy season, such as large-screen TVs for watching the Euro Cup and Olympic sports, providing a match experience as if you were at the stadium, and gamers can enjoy streaming popular games with cutting-edge gadgets, along with kitchen appliances from famous brands for food lovers.

Shoppers should not miss the 'Rainy Splash' promotion with discounts of up to 70% and attractive deals from July 4 to September 30, 2024, including:

  • Immediate discounts of up to 10,000 THB when shopping under specified conditions.
  • Trade-in old appliances for discounts of up to 10,000 THB.
  • Special pricing on bundled purchases, saving more when buying a washing machine with a dryer.
  • Exclusive offer to purchase a dryer at a special price starting from 9,998 THB from July 4 to August 7, 2024.
  • Free hot electrical items such as Tefal steam irons, MAMARU fans, and multifunctional rice cookers.
  • 0% installment plans for up to 10 months and cashback offers of up to 45,000 THB with participating credit cards.
  • Special privileges for The1 members: redeem 99 points for a 350 THB discount on purchases of 15,000 THB or more per receipt, valid from July 4 to August 7, 2024.

Discover the refreshing deals at Power Buy locations, on the website https://www.powerbuy.co.th/page/rainy-splash-2024, the app http://bit.ly/PowerBuyApp, and on social media platforms like TikTok, Line, or Call&Shop at 1324, press 2.