Ananda Development Public Company Limited, or ANAN, a leader in urban residential development and the condominium market near the skytrain, emphasizes its identity as a residential brand for urban dwellers through its branding campaign "ANANDA JOYFUL LIVING" #EnjoyUrbanLifeEveryDay with residences located conveniently near the skytrain. This campaign reinforces the concept of Urban Living Solutions, focusing on the importance of location, ease of transportation, work, lifestyle, and the ability to enjoy life, inspire positivity, and be a brand for urban residents that meets all their living needs. This allows urban dwellers to live more easily, have more time, and create good things for themselves, their families, and society.

Mr. Chanont Ruangkritya, CEO of Ananda Development Public Company Limited, stated that Ananda reinforces its identity as a residential brand for urban dwellers, continuously creating ideas and developing new solutions to address urban challenges. Recently, we launched the branding campaign "ANANDA JOYFUL LIVING" #EnjoyUrbanLifeEveryDay with residences from Ananda, sharing the joy through the perspective of urban life. This branding campaign concretely embodies the Urban Living Solutions concept, which not only focuses on solving urban issues but also delivers a positive atmosphere through quality housing that supports urban residents in engaging in activities and expressing their creativity as they desire.

Ananda places great importance on location and convenience in transportation to meet the demands of urban living. We offer ready-to-move-in residences near the skytrain in the best potential locations in Bangkok, including condominiums, houses, and townhomes, making Ananda the first choice for new-generation urban dwellers when deciding to purchase a condominium in the city center. Additionally, we prioritize quality and after-sales service under the ANANDA SURE standard, with the slogan "We Care About Your Quality of Life" to deliver standard and quality housing, along with comprehensive management and customer service from day one throughout the entire living experience, enhancing the joy for Ananda residents.

Mr. Ponganan Sukkasem, Chief Marketing Officer of Ananda Development Public Company Limited, mentioned that the branding campaign "ANANDA JOYFUL LIVING" #EnjoyUrbanLifeEveryDay with residences from Ananda aims to encourage everyone to live joyfully with comfortable housing and a pleasant city. We are committed to providing various elements that bring joy to urban residents by creating the best for those who will become Ananda's residents in every project. We focus on four main pillars to ensure urban life is joyful every day.

1. URBAN LOCATION: Good housing must be easily accessible. Ananda develops condominium projects near the skytrain, as well as houses and townhomes close to the skytrain and expressways, along with nearby amenities, which are the primary factors for urban residents when choosing housing.

2. ANANDA SURE: We are committed to delivering high living standards, both in construction quality and after-sales services, with Ananda's standards for the well-being of our residents. We continuously seek new partnerships to meet the ever-changing demands of urban residents, such as Ascott and Dusit.

3. URBAN FACILITIES: Good common areas enhance the quality of life for residents. Ananda is dedicated to developing common areas that meet the needs of urban living, ensuring they are modern and cater to the LIVE-WORK-PLAY-LEARN lifestyle, allowing residents to fully enjoy every day.

4. URBAN ICONIC DESIGN: Housing designed for urban residents. Ananda has a passion for developing urban residences, driven by the desire to see the beauty of Bangkok's skyline and the city's uniqueness be memorable for both Thais and foreigners. Our buildings are not only beautiful but also preserve the city's skyline. The lines and designs will remain part of the city, inspiring urban dwellers to appreciate and seek new ideas. We continuously design and develop room layouts and houses to align with the evolving lifestyles of people.

Mr. Ponganan further added that in addition to developing products and services aimed at enhancing the quality of life for urban residents, all marketing activities, including branding campaigns, are crucial in conveying Ananda's philosophy and stance as a brand for urban dwellers. We prioritize the diverse personas of urban residents, especially in past branding campaigns such as "Live With Passion", "ANANDA URBAN SOUL", "Thinking for Urban Life", and "Insight into Every Urban Life", leading up to the recently launched campaign "ANANDA JOYFUL LIVING" #EnjoyUrbanLifeEveryDay, all reflecting our commitment to focusing on positive thinking and good vibes for urban residents.

"We are the residential brand for urban dwellers who are aware of and understand the issues in the capital city, committed to developing solutions that address Urban Living Solutions, focusing on enhancing urban quality of life, creating a positive atmosphere and environment that integrates good living for urban residents through Ananda's various brands, including condominium brands (ASHTON / COCO PARC / IDEO Q / CULTURE / IDEO MOBI / IDEO / ELIO and UNIO) and Ananda's house brands (ARTALE / AIRI / ANDA / ATOLL / URBANIO and UNIO TOWN) to ensure that every urban life can enjoy every day," Mr. Chanont concluded.