Implementing 3 Key Strategies to Provide a Digital Platform that Meets Every Lifestyle, Collaborating with Partners, and Strengthening the Foundation for Sustainable Business Growth while Enhancing Resident Care, Reinforcing Leadership, and Expanding Presence in Major Cities Nationwide.

SMART Service and Management Co., Ltd., a leader in property management in Thailand with over 27 years of experience, manages the largest number of projects nationwide, totaling over 459 projects, including 346 villages and 113 condominiums. The company takes care of more than 225,000 households, amounting to 570,000 residents, and is the first company in Thailand to be certified with ISO 41001:2018 Facility Management. The business plan for 2024 aims to redefine property management with three main strategies, driven by the concept of "Peace of Mind, Worry-Free," enhancing resident care through a digital platform that caters to every lifestyle, strengthening partnerships, and laying a foundation for sustainable business growth. The company also initiates courses in collaboration with educational institutions to produce a new generation of quality personnel aligned with career paths, while reinforcing its leadership in residential property management, targeting to expand to over 515 projects nationwide, anticipating a 21% increase in revenue.

Mr. Suwat Kulpaijit, Managing Director of SMART Service and Management Co., Ltd. (SMART), stated, "In 2024, although the recovery of the Thai economy is projected at 2.7% GDP growth, the Thai real estate market continues to recover from the previous year, with an expected 13.7% increase in new housing. SMART aims for growth in line with the Thai real estate market, targeting an increase to 515 projects, or 19% from last year, and a revenue increase of 21% to maintain its position as the number one choice for residents for two consecutive years. This year, SMART plans to drive residential property management with a true understanding of residents' problems and needs under the concept of 'Peace of Mind, Worry-Free,' which will completely transform the traditional care of residents and living communities into a modern, standardized, and highly efficient service, focusing on transparency and responsiveness to residents' needs while building good relationships to ensure residents feel secure and safe in all aspects of living. The company will also aggressively expand its presence in major cities across Thailand with three key strategies."

  1. Be a leader in digital platform for living solutions.
  • Utilizing Manless Property Management technology and the KATSAN Monitoring System to enhance safety management, supported by a monitoring team overseeing operations via a Dashboard.
  • Blinkemerge, an IoT Sensor system that improves project management sustainability through accurate monitoring, eliminating potential human errors and providing 24-hour alerts for any abnormalities, with real-time monitoring via Dashboard. In case of emergencies, a Red Alert Support team will be on standby to assist residents promptly.
  • SMART NITI & Committee Dashboard developed for collaboration between property management and central support teams, allowing committee members to monitor project management in real-time.
  • The SMART WORLD application, developed by the SMART team on the world’s most secure and robust AWS platform, ensuring customer data safety, with over 120,000 users and an active user rate of 69% per month, offering more than 40 features for residents.
  1. Build strong and committed partnerships to deliver superior services.
  • SMART selects quality partners to provide enhanced resident care, supporting all lifestyle groups through collaboration with over 60 leading brands, including Krungsri Bank, 7-Eleven, LINE MAN, ALive Powered by AIA, and Tops Online, offering exclusive benefits valued at over 49 million baht from 15,000 redemptions, along with 23 service partners for home-related services, achieving 23,000 orders worth over 28 million baht. Additionally, SMART has partners supporting various operational systems, including engineering, security, data management, and financial technology, to ensure efficient property management services.

  1. Enable long-term business growth towards a sustainable future.
  • People Sustainability: SMART continuously develops personnel with both soft and hard skills, establishing a foundation for capable workforce in property management through collaborative courses with Suan Sunandha Rajabhat University to meet labor market demands, producing qualified personnel in residential property management under the concept "SMART: Building People, Creating Jobs," along with the "SMART A Love To Give" initiative providing educational opportunities to students in Chanthaburi.
  • Energy Saving: Utilizing the Data Driven Energy Platform from Blinkemerge to analyze electricity usage patterns across projects, optimizing electricity consumption and reducing costs for property management.
  • Platform Enhancement: Developing customer service systems using the SMART AI Platform to support property management, enabling quick responses to residents' legal and engineering inquiries, and enhancing SMART Finance for real-time financial reporting via Dashboard and CRM platform, which is designed to analyze resident data and efficiently track and report various outcomes through secure data storage.

“Moreover, SMART emphasizes building relationships within projects through the SMART Neighbor Club and supporting residents' SME businesses. Every action reflects SMART's commitment to being more than just a property management service provider while maintaining its position as the number one choice for residents,” Mr. Suwat concluded.