Supalai Partners with Krungsri to Launch a Strong Campaign... Starting This Year, Buy a House or Condo with 0% Interest for 12 Months*

Supalai Public Company Limited has joined forces with Krungsri Bank (Ayudhya Bank) to launch a powerful campaign that brings happiness to customers starting from the beginning of 2024. This campaign is aimed at those looking for single houses, twin houses, townhomes, and completed condos ready for transfer from over 100 projects by Supalai, offering an immediate benefit of 0% interest for up to 12 months* when applying for a loan through Krungsri Bank. Act quickly... the deadline is March 29 for participating housing and condo projects only.

Mr. Boonchai Chai-anantbaworn, Deputy Managing Director of Regional Project Division 2 at Supalai Public Company Limited, revealed that from 2023 to the present, the real estate sector continues to be affected by rising interest rates, increasing material costs, and labor expenses. Additionally, the current economic situation is growing slower than expected, leading to hesitance and difficulty for consumers in making housing purchase decisions. Although this may not directly impact regional customers, as they are mostly entrepreneurs and business owners, the indirect effects of slow economic growth have led to a decrease in both the volume and price targets for home purchases. For instance, first-time homebuyers who previously aimed for a certain price range are now constrained by the cost of living and purchasing power, resulting in limited budgets or prolonged decision-making processes.

Ms. Thanyarat Panyarat, Assistant Managing Director of Marketing and Sales at Supalai Public Company Limited, stated that the company recognizes the current demand for housing and the signs of a slowdown in the real estate sector. Factors contributing to this include rising living costs and increasing household debt due to continuously rising interest rates, causing consumers to delay their decisions on purchasing real estate, both houses and condos in Bangkok, its suburbs, and regions. Therefore, Supalai has sought collaboration with financial institutions, particularly Krungsri Bank, to launch a special campaign that supports and encourages the decision to purchase ready-to-move-in housing from over 100 Supalai projects in Bangkok, its suburbs, and across the country, making it easier for customers to decide without worrying about expenses and first-year interest. This special campaign can also be combined with the promotion of “0% interest for 12 months*, further reducing other expenses for customers wishing to own a home during this first quarter.

Ms. Damisa Pisitwanit, Chief Product and Customer Marketing Officer at Krungsri Bank, stated that this promotion is a special offering from Supalai and Krungsri Bank to customers, marking a strong initiative that brings happiness from the start of the year by covering the interest for the first year. Customers will receive a cashback of the first-year interest in their accounts within 60 days after mortgage registration with the bank, which will help customers manage their expenses and reduce their financial burden. However, Krungsri emphasizes responsible lending in line with sustainable banking principles and measures from the Bank of Thailand, ensuring that customers receive advice on borrowing only as necessary and appropriate to their repayment capabilities.

Want a home? Don’t wait! Supalai, in collaboration with Krungsri Bank, is offering a comprehensive package for the new year. Customers who book houses and condos from over 100 participating projects** (specific conditions apply to house types and participating projects only) will receive 0% interest for 12 months* without the need for a lottery... along with other offers and discounts of up to 200,000 baht, free transfer fees*, first-year maintenance fees*, and utility meter fees*; and if the loan is not approved, a full refund is guaranteed (*conditions apply as specified by the company). The campaign runs from today until March 29, 2024. Customers can visit Supalai's sales offices nationwide to explore single houses, twin houses, townhomes, and completed condos ready for occupancy, or check the list of participating housing and condo projects by calling 1720 or find more information at www.supalai.com.