Frasers Property (Thailand) Public Company Limited, or "FPT," the first comprehensive real estate leader in Thailand, assesses that the Thai real estate market still has positive momentum, but caution is needed regarding external risk factors. The company is confident in its strong portfolio and is pushing for growth by becoming a Real Estate as a Service Brand in line with the FPT Next 2025 roadmap, covering operations in three dimensions: Space-Community-Sustainability, integrated into three business groups: residential, industrial, and commercial. The aim is to provide superior services that meet the diverse needs of customers and users while elevating the standard of Thai real estate to the next level.

Mr. Thanapol Sirithanachai, Chief Executive Officer of Frasers Property (Thailand) Public Company Limited, shared his insights on the direction of the real estate business this year, stating that it is driven by the continuous recovery of the tourism sector, which has led to increased private consumption, coupled with government policies to stimulate the economy and the real estate market, such as measures to reduce transfer and mortgage fees, as well as foreign investors establishing production bases in Thailand. However, it is essential to monitor economic pressure factors such as inflation, interest rates, household debt, and geopolitical issues including the Russia-Ukraine war and the Israel-Hamas conflict.

Despite facing various challenges, FPT maintains its ability to achieve stable growth through a flexible strategic plan, a strong financial base, and a diverse business model that generates balanced income from property sales and rentals, ensuring a continuous revenue stream. The company aims to generate over 30 billion baht in revenue by 2027, with a revenue-generating asset ratio from sales and recurring income at 40:60, reflecting its readiness for long-term growth as a leading global real estate brand with an experienced team and expertise in various fields, ready to develop high-quality products and services that meet the needs of all customer and user segments.

This year, Frasers Property Thailand aims for its residential business to generate over 13 billion baht in revenue, launching 7 new projects worth a total of 11.6 billion baht. The company continues to target the single-family home and luxury home markets while generating strong rental income through its factory and warehouse business, investing approximately 4 billion baht to expand managed space by an additional 150,000 square meters, increasing from the current 3.5 million square meters across Thailand, Indonesia, and Vietnam, with a rental rate target of 87%. There are also ongoing investment plans to reach 4 million square meters of managed space within the next two years. Additionally, the company is committed to enhancing its Grade A office services in CBD areas and retail spaces like Samyan Mitrtown and Silom Edge, confident in maintaining a high rental rate of 93%.

To reinforce its leadership in the real estate business, Frasers Property Thailand is committed to elevating the real estate industry through innovative service enhancements as a "Real Estate as a Service Brand" to improve customer service efficiency and enhance the quality of life for people. This strategy will drive strong business growth in line with the FPT Next 2025 roadmap announced last year, with plans to create a Real Estate as a Service Brand divided into three dimensions:

1) Space-as-a-Service: Develop spaces with comprehensive services to create a positive experience for all user groups.

Develop office buildings with a Core & Flex concept, providing standard and flexible spaces, including fully furnished offices ready for immediate use under the service name PromptMove. This responds to the diverse demands of various tenant segments, along with designing industrial buildings with spaces and functions that align with customers' business models, such as developing Last Mile Delivery Centers for logistics groups, as well as creating various types of houses and townhomes that delve into the unique details of space and function, and upgrading the Home+ application in collaboration with partners to provide comprehensive services from sales to living.

2) Community-as-a-Service: Create quality spaces for people that align with lifestyles, work, and learning.

Focus on developing spaces alongside enhancing the quality of life in surrounding communities, as reflected in the logistics park quality improvement initiative (PEI: Park Enhancement Initiative) to create a new standard of living for users by increasing green spaces, football fields, running tracks, etc. Additionally, develop retail spaces that prioritize community (Community-Centric) by creating meaningful business spaces that benefit the surrounding community (Placemaking) to foster mutual growth.

3) Sustainability-as-a-Service: Provide sustainability solutions to support responsible business operations towards society and the environment.

Continuously prioritize sustainable development in all dimensions, with every industrial building developed according to international green building standards, certified by LEED and EDGE for over 500,000 square meters. At the same time, continue to improve the quality of existing buildings through the AEI (Asset Enhancement Initiative) for factory-warehouse and office buildings to ensure a high standard of service while enhancing the quality of life for building users. Residential properties also incorporate sustainable living features such as ERV ventilation systems, rooftop solar installations, and EV chargers.

“FPT is a comprehensive real estate platform with extensive experience and diverse expertise, which serves as a crucial foundation for innovation and service enhancement. The company believes that becoming a Real Estate as a Service Brand will strengthen and create new opportunities for the business, distinguishing it from other players in the market while elevating the standard of Thai real estate to meet international levels,” Mr. Thanapol concluded.