The final stretch of 2023 sees Phuket's tourism atmosphere bustling, with foreign tourist numbers continuing to soar, driving demand for real estate in Phuket. Developers are rushing to launch new projects to seize the upward opportunity. In this regard, AssetWise is not wasting time, expanding its luxury market portfolio by acquiring a 30% stake in Botanica Grand Avenue (BGA) through Rompho Property (TITLE), a subsidiary. They are collaborating to develop the mega project “Botanica Grand Avenue,” a luxury pool villa and condominium project, the largest in Phuket, valued at 13 billion baht, located in the heart of the exclusive residential area of Laguna, Phuket.

Phuket is another World Class Tourist Destination that sees an increasing number of foreign visitors every year, leading to a continuous rise in demand for housing, whether for short-term or long-term stays, rentals, or investments. This has made Phuket one of the top economic zones in Thailand. This year, the highest number of residential projects of all types has been launched by various developers, with one of the most interesting segments being luxury residences targeting high-income foreign clients who prefer to retire in Phuket.

The latest luxury residential project in Phuket to watch is Botanica Grand Avenue developed by Botanica Grand Avenue Co., Ltd. or BGA , a leader in high-end residential projects in Phuket, which includes two-story pool villas and the largest vacation condominiums in Phuket, with a project value of up to 13 billion baht. The project aims to create a New Luxury Innovation Community in Phuket, situated on over 178 rai, with 400 residential units amidst a natural atmosphere in a large common area of 5,000 square meters of open space, fully equipped with superior amenities, and incorporating modern technology to manage sustainable living in nature while reducing carbon footprint, under the concept Unraveling the Epitome of Innovation Luxury Living that will enhance the luxurious lifestyle of residents.

AssetWise Public Company Limited is one of the leading real estate developers that has continuously penetrated the Phuket housing market. Mr. Kramchat Wiphanpong, CEO, stated, “AssetWise sees an opportunity to expand its business in Phuket in the long term because we believe in Phuket's potential for future growth. Therefore, we have expanded our real estate market base in Phuket by investing in Rompho Property Public Company Limited (TITLE), a real estate developer in Phuket with over 10 years of experience. The company has closed a deal to become the major shareholder in the development of THE TITLE condominium brand, a condominium-type real estate project.

Currently, we have developed a total of 7 projects worth 10.5 billion baht. In terms of penetrating the luxury market and horizontal projects, currently, AssetWise has acquired a 30% stake in Botanica Grand Avenue Co., Ltd. or BGA through Rompho Property . Recently, we have jointly invested in the development of Botanica Grand Avenue (BOTANICA Grand Avenue), a mega project valued at up to 13 billion baht, which is a significant step in penetrating the Phuket real estate market to enhance AssetWise's portfolio, a leader in real estate in Bangkok and its vicinity, to diversify further in both high-rise and horizontal segments. BOTANICA is a brand with expertise in developing luxury pool villa projects with a long-standing reputation of 20 years, which will help increase competitive capability and ensure stable and sustainable growth for AssetWise in the future,” Mr. Kramchat concluded.