SB Design Square ignites home decoration design with the creation of a new zone, <\/span><\/strong>“Atelier Custom Furniture” <\/span><\/strong>— meticulously crafted custom furniture that inspires home styling with the concept of “<\/span><\/strong>The Art of Craftsmanship” <\/span><\/strong>, allowing you to choose designs that suit your style with the freedom to select shapes, sizes, colors, styles, and materials as desired, creating the most unique and functional pieces. Additionally, there are display corners for <\/span><\/strong>materials <\/span><\/strong>to choose from, allowing you to customize your favorite furniture according to size, with over <\/span><\/strong>100 <\/span><\/strong>fabric and leather options.<\/span><\/strong>

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Mr. Pidech Chavaldit, Executive Director of SB Furniture Group, revealed that <\/span><\/strong>for us, a ‘home’ is not just a place to live, and ‘furniture’ is not only created to meet the needs of the residents but also embodies aesthetics with elements of stories and feelings that fulfill needs and reflect the ‘identity’ of the homeowner in the best way. To deliver this true desire, we have created a new zone, <\/span>Atelier Custom Furniture <\/span>— craftsmanship-level custom furniture designed to provide freedom in creating custom furniture as desired. This includes <\/span>Custom Sofas<\/span><\/strong> that allow you to choose the shape, upholstery material, whether leather or fabric, size, and even the softness of the seat cushions that match your lifestyle. <\/span>Custom Beds <\/span><\/strong>allow you to select your preferred bed style, including wood, fabric, or leather materials, in sizes ranging from <\/span>3.5 <\/span>to <\/span>6 <\/span>feet. Additionally, there are headboard wall coverings<\/strong> available for material and size selection. <\/span>Custom Dining Tables <\/span><\/strong>& Chairs <\/span><\/strong>allow customers to choose dining tables and chairs that can be mixed and matched with various parts, whether in materials or table top designs, to fit perfectly with the space and family members, ensuring unique furniture with appropriate and functional use, guaranteed by over <\/span>50 <\/span>years of furniture production experience.<\/span>

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“<\/span>Our intention in creating products with designs and innovations that meet lifestyle, functionality, and sustainability is a strength of the Thai brand that truly understands customer insights to create differentiation in every piece of furniture produced. This is what makes SB Design Square stand out and win the hearts of many customers today. Our mindset does not view furniture merely as home decor but as a design for customers' lifestyle that meets both functionality and aesthetics. With the launch of a new collection that understands the ever-changing consumer behavior trends, combined with the trend of shopping for products that reflect individuality, including the high-end furniture market that emphasizes unique designs (<\/span>Personalized) <\/span>that align with usable space and comprehensively meet usage needs while effectively reflecting the user's lifestyle,” Mr. Pidech added.<\/strong><\/span>

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Moreover, <\/span><\/strong>“Atelier Custom Furniture” <\/span><\/strong>is meticulously crafted in the <\/span><\/strong>Italian Style<\/span><\/strong> to fulfill the needs of those with specific styles, seeking variety, and wanting to create a modern and beautiful atmosphere in every detail, creating a space of happiness that reflects the owner's identity well, allowing them to live happily in every moment, always choosing what suits them best, with various price levels depending on the <\/span><\/strong>materials <\/span><\/strong>chosen by customers, such as the starting price for fabric sofas at <\/span><\/strong>19,500 <\/span><\/strong>baht and leather sofas starting at <\/span><\/strong>41,000 <\/span><\/strong>baht.<\/span><\/strong>

“SB Design Square is not just a furniture store; we provide a complete service from start to finish, allowing us to understand and design products that meet customer needs. We prioritize researching customer needs, housing trends, and various lifestyles that evolve with the times, as well as selecting materials that meet both functional needs and environmental considerations. After production, we bring products into the <\/span>Testing Lab <\/span>to ensure that customers receive quality products for home decoration. Our commitment to service excellence instills customer confidence in our products and guarantees the quality of the brand. In terms of customer service, SB Design Square places equal importance. The brand never views sales positions as mere sellers but as <\/span>Lifestyle Specialists <\/span>who must observe customer needs and provide advice. We analyze customer conversations before designing or presenting products, understanding usage behaviors, details, and preferences that connect to lifestyles to present the most appealing options to customers. We continuously monitor customer behavior and product inquiries, <\/span>Walk Flow <\/span>of customers, as it affects product display arrangements, helping us understand customer preferences and behaviors, allowing the brand to learn about customers while adapting to meet diverse needs. For the new zone, “<\/span>Atelier Custom Furniture,” <\/span>the staff overseeing this area are knowledgeable and skilled in delivering services and advice to customers to achieve furniture that reflects the unique identity and lifestyle of each individual customer,” Mr. Pidech concluded.<\/strong><\/span>

Experience an elevated level of service with <\/span><\/strong>Atelier Custom Furniture <\/span><\/strong>available now on the first floor of SB Design Square, The Crystal SB Ratchaphruek branch.<\/span><\/strong>

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