LH Bank Launches 'Happy Cash' - A New Personal Loan Feature Targeting Young Customers with a Goal to Disburse 3.5 Billion Baht Digitally in 5 Years
LH Bank is making strides in the retail customer market by promoting the LHB You lifestyle banking application, which is user-friendly, convenient, and comprehensive, catering to the needs of modern customers. The bank has introduced a new feature with the launch of the personal loan "Happy Cash" to provide customers with easy access to services, convenience, and quick approval results. Additionally, they have partnered with leading ally Rabbit Card to launch a special campaign for the “LHB You Avatar Edition” Rabbit Card collection, which is unique and cool.
Ms. Chompunuch Pathomporn, CEO and Managing Director of Land and Houses Bank Public Company Limited (LH Bank) stated that currently, people are increasingly adopting cashless spending and LH Bank has been continuously enhancing its digital service platform and developing digital products and services for all customer segments, focusing on expanding its customer base among the new generation interested in financial products. The launch of the LHB You application has received positive feedback from customers, with a current user base of approximately 200,000 users and a target of reaching 1 million users in 5 years.
Mr. Kelvin Foo, CEO of Retail Banking stated that the bank aims that in the next 5 years, the volume of loans disbursed through digital channels will account for one-third of the personal loan portfolio, or 3.5 billion baht out of a total portfolio of 10 billion baht. The Happy Cash personal loan product meets the needs of customers by providing easy access to services, convenience, and a low starting interest rate of 5.55% for 3 months, with quick approval within 1 business day and a maximum loan amount of 1.5 million baht without the need for a guarantor or collateral, with funds disbursed through the LHB You application.
The “LHB You” application will introduce you to a new and unique financial world, allowing for more convenient financial transactions, all in one place without needing to visit a branch, with features that fulfill and respond to smarter financial needs, such as:
- Avatar Profile: Create an Avatar identity according to your personal financial lifestyle.
- Biyou Max Savings Account: High interest rate of 6.00%* per year (for deposits not exceeding 10,000 baht), receive a debit card with no initial or annual fees throughout usage, subject to the bank's announcements on terms and interest rates.
- Cash withdrawal without a card at ATMs of other banks through SCB and BAAC ATMs.
- Enhanced identity verification options via NDID / Counter Service at 7-Eleven stores nationwide and all LH Bank branches, making it convenient to access services anywhere.
- LHB You Rewards: Exclusive rights and promotions for new and existing customers, catering to every lifestyle for those using the LHB You application.
Mr. Kelvin Liang, Managing Director of Bangkok Smart Card System Co., Ltd. (BSS) or Rabbit Card, stated that there are currently over 16 million Rabbit Card users, with a growing trend each year due to the expansion of infrastructure nationwide. We are very pleased to collaborate with LH Bank to jointly develop more diverse and comprehensive services for customers. Through this collaboration, we will offer identity verification (Know Your Customer: KYC) for LH Bank customers opening online savings accounts, using just their ID card at any BTS ticketing service point without any charge. This partnership also enhances convenience for Rabbit Card users, allowing them to top up their Rabbit Card through the My Rabbit application by selecting payment methods via LH Bank's Mobile Banking starting from October 1st.