• AWC announces collaboration with Ant Group across various business sectors, aiming to enhance the digital technology ecosystem for Thailand's lifestyle real estate industry.
  • AWC and Ant Group will create joint marketing opportunities to promote limitless growth in innovation and digital transformation.
  • AWC strengthens the real estate industry focused on lifestyle by integrating an omnichannel marketing approach that seamlessly connects online and offline, enhancing access to global digital payment channels for buyers and sellers.

Asset World Corp Public Company Limited (AWC), a Thai real estate developer focused on comprehensive lifestyle solutions, has signed a partnership agreement with Ant Group, a global digital technology service provider, to strengthen the digital technology ecosystem within AWC's business sectors. This collaboration aims to elevate digital payment solutions in Thailand's real estate industry, providing a seamless transaction experience for buyers and sellers worldwide, marking a significant step in the digital transformation of the industry to promote the growth of Thailand's digital economy.

Walaipha Trisorat, Chief Executive Officer and Managing Director of Asset World Corp, stated, "This collaboration demonstrates AWC's commitment to creating digital technology in Thailand's lifestyle-focused real estate industry while developing a sustainable business ecosystem for wholesale, office building, and hotel and service sectors. This solution will enhance access to digital payment services and create an omnichannel experience for buyers and sellers globally, including digital payment solutions for AWC's products and services, such as 'PhenixBox', an omnichannel platform connecting offline and online transactions, and 'Pikul', AWC's digital lifestyle real estate platform. This partnership also enables AWC to expand its ecosystem for wholesale businesses with a cross-border payment solution to create a comprehensive payment solution for AWC's wholesale trade center and the 'PhenixBox' platform, facilitating smooth transactions between wholesalers and buyers globally in various currencies."

Furthermore, AWC aims to develop the 'Empire' building to have a comprehensive digital ecosystem that promotes it as a lifestyle office space for technology and digital companies, ensuring sustainable growth for technology businesses. This collaboration with Ant Group will enhance cross-marketing efforts, stimulate long-term sustainable growth, exchange knowledge and expertise, create business opportunities, and expand the customer base, leveraging AWC's strength as the owner of the largest portfolio in the lifestyle hotel and service sector and a network of offices occupied by technology and digital companies, thereby making this partnership with Ant Group even more effective in driving the growth of the digital technology ecosystem for the lifestyle real estate industry in the long run."

Clara Shi, Vice President of Ant Group and Head of WorldFirst, stated, "Partnering with AWC underscores the importance of agile payment systems that support global transactions and serve as a mechanism for success in today's interconnected world by leveraging modern technology. Ant Group has developed comprehensive cross-border payment solutions to enhance the agility of international transaction systems. Ant Group is committed to empowering businesses to access and provide better experiences for partners, sellers, and customers in each country through omnichannel payment methods and various financial services."

The business partnership between AWC and Ant Group will create collaborations across various business sectors, including:

  • Wholesale Business collaborating with 'WorldFirst', a digital platform for comprehensive payment and financial services for SMEs involved in global or cross-border trade, under Ant Group, aims to strengthen wholesale businesses by offering cross-border payment services, facilitating all spending processes from online to offline (O2O), while expanding the network of buyers and sellers in a Business-to-Business (B2B) platform that simplifies access to financial services for the supply chain. Additionally, AWC plans to activate cross-border payment solutions on the 'PhenixBox' platform to enhance payment channels for buyers, trading, and marketing by 2023.
  • Hotel and Service Business and Shopping Center Business collaborating with '2C2P', a full-service payment platform and strategic partner of Ant Group, aims to enhance payment channels, methods, and user experiences for travelers and consumers both domestically and internationally.
  • Office Building Business leveraging Ant Group's strengths in digital technology to create connections between organizations, people, and society, establishing the 'Empire' building as a new digital community connecting tenants in the digital industry.
  • Digitalization Business working with '2C2P' to enhance payment channels and solutions, including e-wallets, prepaid cards, and tailored membership programs for seamless use in the 'Pikul' digital lifestyle real estate platform of AWC, which is set to launch soon.

"AWC continues to move forward to create opportunities to enhance seamless transaction experiences for customers and operators worldwide while strengthening businesses broadly with Ant Group's digital technology, a partner with a shared vision to 'create a better future' to deliver sustainable value in business by providing digital technology solutions that benefit stakeholders and contribute to the growth of Thailand's digital economy," concluded Walaipha.