A major shake-up in the industry as three partners led by 'Power Buy' under Central Retail with Ms. Mallika Leuangnimitrmas Assistant Managing Director of Marketing joins hands with 'Thai Samsung' represented by Mr. Thitiphat Simawanichkul Sales Director of Smartphone Business and Mr. Chawapoj Thiantong Senior Manager of TV and Audio Products and 'KB J Capital' led by Mr. Hyun Woo Seo, Chief Marketing Officer to launch the special service 'Samsung Finance Plus' for easy ownership of big-screen TVs and Samsung Galaxy smartphones with comfortable installment plans and quick approval in just 3 minutes with only an ID card required to meet the demand of consumers who wish to purchase products on installment but lack credit cards. This service is part of Power Buy's commitment to make modern technology more accessible to all Thais and is available now at Power Buy and Go! Power nationwide.

Ms. Mallika Leuangnimitrmas Assistant Managing Director of Marketing at Power Buy Co., Ltd. under Central Retail stated, 'In this digital age where technology and communication are essential for daily life, Power Buy continues to curate products and develop services that align with the digital lifestyle of consumers to connect Thais nationwide with easier access to mobile phones and TVs. Recently, we partnered with major business allies Thai Samsung and KB J Capital to offer 'Samsung Finance Plus' targeting customers without credit cards or cash cards, providing a wider range of financial service options for customers. With just an ID card, loans can be approved quickly within 3 minutes, allowing for easy installments of up to 24 months. With this simple and convenient process, customers can shop for Samsung brand products including UHD, Crystal UHD, QLED, and Neo QLED TVs and all models of Samsung smartphones. Additionally, we enhance the convenience of installment payments by installing TV card security systems and Knox cards to notify customers before their payment due dates each month through the Samsung Finance Plus application on their smartphones. This service is available to both Power Buy and Go! Power customers nationwide.

According to a study of Power Buy and Go! Power customer behaviors, which include mass customers living in both urban and rural areas, it was found that there is an increasing demand for purchasing products through installment payments. However, many face challenges due to the lack of credit cards or cash cards, complicated processes requiring down payments or guarantees. We prioritize these issues and aim to unlock them by introducing the new financial service 'Samsung Finance Plus' to directly address consumer needs, pushing electrical appliances like TVs and smartphones to be accessible to all consumer groups in every community in Thailand. We also diversify product models for customers to choose from at reasonable prices, confident that this service will create maximum satisfaction and appeal to customers who enjoy purchasing products on installments.

Secure ownership of big-screen TVs and Samsung Galaxy smartphones with the 'Samsung Finance Plus' service available now at Power Buy and Go! Power nationwide. For more details, please contact the Power Buy Call Center at 1324, Line @powerbuy, and Power Buy Facebook.