Mrs. Kanokorn Limkhamnerd, Head of High-Rise Property Development at SC Asset Corporation Public Company Limited (SC), a leading provider of high-quality Living Solutions, stated that SC is committed to developing its business and continuing to grow strongly under the SC Thriving Beyond strategy, alongside caring for society and preserving the environment. This is part of a campaign that includes a short advertisement aimed at creating a new living community, the COBE | CO-BEING COMMUNITY, featuring the young actor, singer, and model PP - Krit Amnuaydechakan as a representative of the younger generation in a community that shares similar thoughts, stories, and new ideas to enhance the quality of living together, encouraging residents and everyone to actively participate.

The main idea behind this new condominium brand comes from understanding the diverse lifestyles of the younger generation, who value freedom of thought, individuality, and passion for life. This led to the concept of creating a condominium that allows residents to fully express themselves within a community of like-minded individuals, working together to do good. SC ASSET has developed this new brand strategy and product through three key pillars that reflect the essence of COBE while ensuring social responsibility and sustainable environmental practices:

1. Place

This includes Location and Space Design. The project is situated in a prime location in the Extension CBD area of Ratchada-Rama 9, surrounded by important landmarks such as shopping centers, large companies, and comprehensive amenities, with convenient transportation options close to the Cultural Center subway station, major roads like Ratchadapisek, Rama 9, and the Si Rat Expressway. Additionally, this area is set to see mega-projects like Grand RAMA 9 and the Cultural Center Phase 2, along with the construction of the Orange Line subway expected to open in 2025.

The design of the COBE Ratchada-Rama 9 project allows the younger generation to live in their own style, balancing private and communal spaces. The highlight is the communal area, which features amenities catering to the lifestyle of the younger generation, starting with a commercial zone at the front of the project that will become a 24-hour Foodland, and a large central area filled with facilities for residents to engage in various activities, creating a community space for creativity. Amenities include a swimming pool, fitness center, co-working space, yoga studio, and workshop space.

The private living spaces consist of 9 residential buildings with a total of 1,612 units, designed to surround the central area. Room types range from studios of 23 square meters to 3-bedroom units of 106 square meters, all fully furnished with adaptable furniture and space-saving built-in wardrobes, along with kitchens designed for practical living. Additionally, the project includes a pet-friendly building with a dedicated pet park.

Moreover, the COBE Ratchada-Rama 9 project emphasizes design and interior decoration inspired by a simple lifestyle philosophy from both the Western and Eastern worlds, presented through a design concept called “Valleys & Hills”. This concept combines the strengths of two philosophies: “Valleys,” reflecting the Western lifestyle philosophy of ‘Hygge’ from Denmark, known for its focus on comfort and tranquility, and “Hills,” representing the Japanese philosophy of ‘Wabi-Sabi,’ which values natural beauty and simplicity without attachment to perfection. This blend of philosophies is showcased through distinctive interior designs and furniture in various shapes and natural tones, creating a cozy atmosphere that feels warm and relaxing, ideal for living spaces.

2. People

COBE aims to create a community where residents can interact both in-person and virtually through the Ruejai application, allowing residents to book communal spaces, pay utilities, and join clubs based on their interests. This platform also facilitates the exchange of creative ideas and includes a marketplace for residents to buy and sell goods among themselves.

3. Planet

COBE believes that sustainability is the new standard for residential development. The project recognizes the importance of preparing spaces and facilities that contribute to making the world a better place, including waste separation areas aligned with the Zero Waste concept, solar cells installed on buildings to reduce energy consumption in communal areas, and an EV Shuttle Service from Muvmi. In addition to the three key pillars of Place, People, and Planet, the project also fosters collaboration with partners to meet the needs of the younger generation, including financial planning assistance from KBANK and mental health consulting from Relationflip. Furthermore, residents can have confidence with a furniture warranty for their units.

“COBE” is a new lifestyle condominium concept where SC Asset has developed the project under the CO-Being Community concept, the first condominium that understands the lifestyles and behaviors of the younger generation in terms of location, design, amenities, and a supportive community. It connects all aspects of the younger generation's lifestyles through communal spaces and diverse facilities, catering to both active and leisure lifestyles, allowing everyone to live authentically and freely exchange good ideas.

The “COBE” (COBE) Ratchada-Rama 9 project is situated on over 12 rai of land, consisting of 9 buildings with room types including studios of 23-28 square meters, 1-bedroom units of 30-34 square meters, large 1-bedroom units of 35-40 square meters, 2-bedroom units of 50-72 square meters, and 3-bedroom units of 106 square meters, all fully furnished, starting at just 2.39 million baht* in the heart of the Ratchada-Rama 9 area on Tiang Ruam Mit Road, near the Cultural Center subway station. The project has a total value of 6 billion baht and will open for viewing of the sample rooms for the first time on June 24-25. Register for exclusive privileges at https://m.scasset.com/ERHN.

Experience the new lifestyle condominium concept CO-Being Community “COBE” (COBE). For more information, please contact the project or Line: @cobe or call 1749. Watch the video at this link https://www.youtube.com/watch?v=7R9PnNKgDF4.

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