SCG HOME Experience is ready to open its doors at the Open House: Living Design Studio, showcasing a dream team of architects offering comprehensive home design services focused on SMART ECO CARE, catering to the needs of modern homeowners. The initiative aims to leverage expertise in ‘Feng Shui Architecture’ to tap into the growing trend of spiritual practices, supporting growth opportunities in a market valued at nearly 1 billion baht. The company is also on the lookout for emerging talent through the Young Designer Award 2023, a competition for practical home designs that elevates students to professional status.

Thanyakwin Buddhi-me, Managing Director of SCG Experience Co., Ltd., revealed that SCG HOME Experience Open House 2023 has officially launched the Living Design Studio architect team to meet customer demands for accurate consultations and advice. The focus is on enhancing the living experience of homeowners through the Smart Eco Care concept, aligning with current market trends that prioritize functional living design. This includes creating smart homes in the digital age with designs and installations that facilitate easier and more comfortable living, energy-saving solutions like solar roofing, and ensuring safety and hygiene for family members. Nowadays, customers are increasingly considering well-being, especially for the elderly.

The SCG Living Design Studio architect team possesses expertise in decoding home design for clients, accommodating various living situations from single occupancy to extended families, backed by extensive experience. This service will complement SCG HOME Experience's business, distinguishing it from traditional architectural firms as it primarily targets homeowners and residential clients, currently covering service areas in Bangkok and its vicinity.

In terms of design differentiation, the company has integrated ‘Feng Shui Architectural Design’ into its business strategy to fulfill customer needs. The belief market is a growing trend across all demographics, and Feng Shui is closely tied to homeowners. Combining this with architectural work presents a unique opportunity in a market with few competitors, positioning SCG HOME Experience as a leader in Feng Shui architecture. The company's architects are skilled in material science and foundational Feng Shui knowledge, enabling them to design homes that adhere to principles and provide peace of mind to clients, garnering significant interest.

Market trials indicate a continuous growth trend, with the Feng Shui architecture market projected to be worth around 900 million baht in 2023. The number of clients seeking home design services for both new builds and renovations is expected to increase by 15%, primarily in the renovation sector. Additionally, the company has partnered with Feng Shui expert Phonphop Pongthong, who has developed an application allowing interested clients to explore basic Feng Shui principles independently. Clients without a Feng Shui consultant can utilize this service alongside design offerings.

Jua Kuppitathal, Senior Architect and Living Experience Designer at SCG Experience Co., Ltd., noted that the trend in home design and decoration for 2023 shows that homeowners are increasingly prioritizing sustainability. Particularly among younger generations, there is a preference for solutions that promote sustainable living, utilizing environmentally friendly materials or those that contribute to energy savings—factors that homeowners are placing greater importance on, and SCG has innovations that meet these needs and can be applied in design.

Moreover, homeowners are beginning to consider everyone in the household, including the elderly, young children, and pets, using intergenerational principles to create harmonious designs. Safety in usage is also a key consideration, such as avoiding sharp furniture corners to reduce accident risks. Additionally, incorporating technology to enhance convenience in smart home living is essential to meet these demands effectively.

The company is also hosting a home design competition through the ‘SCG HOME Experience Young Design Award 2023’ to discover new generation designers from leading universities across the country. Participants will submit their works to promote their future professional development, focusing on two main themes: small homes in big cities (Unity series) that emphasize functional homes catering to all family members, and larger homes that provide comfort, with some being extended families seeking private spaces, possibly by building additional homes on existing land or purchasing new properties as second homes, focusing on relaxation while paving the way for ready-to-sell home designs.

Join us to witness the evolution of home design by the SCG Living Design Studio architects and the designs from the 10 finalist teams at the ‘Open House: Living Design Studio’ event from May 30 to June 30, 2023, from 10:00 AM to 7:00 PM at SCG HOME Experience along the Ekamai-Ramintra Expressway.

For those interested in home design, free consultations are available, along with a 50% discount on site survey fees before design, and gift vouchers worth up to 60,000 baht (subject to company conditions). Additionally, receive 9 popular home designs for free.