Pruksa has launched a quality mini-series titled Everyone Matters, available for viewing on the YouTube channel PruksaFamilyClub. The series is inspired by the true stories of three startups and social enterprises: “Happy Grocers,” “Buddy Homecare,” and “Local Alike,” which participated in the Accelerate Impact with PRUKSA project, one of Pruksa's key initiatives aimed at supporting social enterprises to achieve sustainable well-being and happiness.

The mini-series Everyone Matters is based on true stories reflecting Pruksa's mission to enhance people's lives for sustainable well-being. Pruksa initiated the Accelerate Impact with PRUKSA project in its first year to provide funding and expert consulting to startups and social enterprises with clear business models that can create a positive impact on society and the environment, utilizing innovation for genuine growth. The three social enterprises, “Happy Grocers,” “Buddy Homecare,” and “Local Alike,” were selected from five organizations and have inspiring stories that have been adapted into the series.

The mini-series “Everyone Matters” features engaging narratives that help viewers understand social enterprises working diligently to create positive impacts and address social issues, showcasing Pruksa's involvement in supporting the growth of social businesses. The series consists of three episodes:

Episode 1, “Work Hard PlayYard,” tells the story of Happy Grocers, an online store startup selling organic farm products directly to consumers, enabling farmers to sell directly to customers, thereby increasing their income and ensuring sustainable livelihoods.

Episode 2, “Life Balance,” focuses on Buddy Homecare, a social enterprise addressing the needs of the elderly and underprivileged hill tribe children by providing vocational training and knowledge about caring for patients and the elderly.

Finally, Episode 3, “Grow Home,” showcases the work of Local Alike, a tourism startup aimed at community development to generate sustainable income from community tourism. It tells the story of the community of Ban Laem in Nakhon Si Thammarat, where residents, who once engaged in drug trafficking, have turned their lives around to successfully develop community tourism.

Catch the mini-series Everyone Matters, featuring young actor Nammon-Krittanai Asalhakrit from SOTUS The Series and Ni Than Phan Dao, starting today at https://www.youtube.com/PruksaFamilyClub