Another significant step for MUJI, the globally renowned Japanese lifestyle brand, which has made its debut in Thailand and become well-known among Thai consumers due to its distinct brand identity rooted in minimalism. Recently, MUJI launched a full range of Home Appliances for the first time in Thailand, accompanied by the exhibition “MUJI Home Appliances,” showcasing the brand's electrical appliances, reflecting design concepts and sharing the stories behind each item. This exhibition aims to provide consumers with a new experience of the MUJI lifestyle. The exhibition will take place from April 21 to May 4, 2023, at MUJI Store, 2nd Floor, The EmQuartier (Building B).

Mr. Masashi Oka, General Manager of Purchasing at MUJI Retail (Thailand) Co., Ltd. stated that every product available in MUJI stores carries details that convey its value, addressing both functional and emotional needs, creating a positive experience between customers and MUJI. Therefore, every MUJI product is unique and more than just a product, representing a core aspect of the MUJI brand identity. For this reason, MUJI Thailand has introduced a new line of home appliances, marking the first full-scale launch in Thailand, leading to the “MUJI Home Appliances” exhibition, under the concept "The Simple Design that naturally blends into your life," reflecting design and sharing the inspiration behind each electrical appliance, connecting to people's lifestyles and daily routines, while also showcasing identity through design, shape, and functionality of home appliances. This reinforces MUJI's commitment to the philosophy of creating “essential products for daily life in truly necessary forms.”

Within the “MUJI Home Appliances” exhibition, five new products are showcased in the Home Appliances category. These include a rice cooker, toaster oven, vacuum cleaner, standing fan, and hair dryer, presented through exhibition boards and installations to showcase each appliance as a work of art, allowing customers and MUJI fans attending the exhibition to closely experience and appreciate the distinctive design of each product that seamlessly integrates into daily life across various living spaces, characterized by a minimalistic design that is simple yet harmonious, highlighted by an all-white exterior across all items.

MUJI has launched electrical appliances for daily living, focusing on usability in kitchens, living rooms, and even bathrooms or dressing rooms, aiming to enhance everyone's daily life with convenience that harmonizes with MUJI's signature simple and accessible design. Each new MUJI appliance is produced and certified to meet Japanese quality standards.

1. Electric Rice Cooker: Featuring a simple design, the smooth top allows for a ladle to be placed on it without needing a separate holder. The 1.7 mm thick pot ensures even heat distribution for easier cooking. The inner lid is removable for easy cleaning, with menus and functions for cooking white rice, rice berry, brown rice, sprouted brown rice, curry, porridge, or rice soup, with a maximum capacity of 4 cups. The display shows operational functions for ease of use, allowing for hour and minute settings for boiling rice or soup, with increments of one hour for the hour function and five minutes for the minute function, priced at 3,900 THB.

2. Toaster Oven: This oven can adjust temperatures from 80 to 200 degrees Celsius, with a power of 1000W and a timer of up to 30 minutes with an alert. The bottom grill is removable for easy cleaning with dish soap, and the body can be cleaned with a mixture of dish soap and water, priced at 2,990 THB.

3. Cordless Stick Vacuum Cleaner: This vacuum has two operational levels, standard mode lasts about 30 minutes, while high mode lasts about 10 minutes per charge, taking approximately 3 hours to charge. It is compact, lightweight, and easy to use, can be placed in a room without feeling cluttered, and is portable for use in bedrooms, living rooms, or even cars. It can be disassembled for cleaning, priced at 5,900 THB, with a vacuum stand priced at 1,190 THB.

4. DC Electric Fan: The fan blades are positioned at an ideal height, providing consistent airflow with a low noise level of just 30dB, even at high power. It has 7 blades that can rotate both vertically and horizontally, effectively circulating air. It has 8 wind speed settings (odd numbers blink, even numbers stay lit), and can oscillate by holding down the button for 2 seconds. It can be set to turn off after 1, 2, 4, or 6 hours, with an adjustable tilt of 20 degrees up and 14 degrees down, and can oscillate left/right by 30 degrees, operating continuously for 8 hours, priced at 3,900 THB.

5. Negative Ion Hair Dryer: This hair dryer has 3 airflow levels: strong, gentle, and cool, with negative ions to prevent hair damage and frizz. It has a power of 1200W and a foldable handle, priced at 2,490 THB.

“MUJI Home Appliances” is a temporary exhibition held at the MUJI store on the 2nd floor of The EmQuartier (Building B), running from April 21 to May 4, 2023.

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