Origin Property showcases the success of The Origin Collection after launching the The Origin condominium project for the first time in 4 years across 9 locations during the housing and condo fair, achieving sales of over 2 billion baht nationwide. Meanwhile, both residential houses and condos, including the IP Program, also saw impressive sales at the New High of 800 million baht, indicating strong demand across the country, appealing functions for the new generation, and accessible pricing. This positive response is expected to continue as the real estate market in the first half of 2023 shows strong domestic purchasing power and a lively foreign market, with the Yellow Line electric train set to open in April, further boosting sales.

Mr. Apisit Sunthornchookiat, CEO of Origin Condominium Co., Ltd., a subsidiary of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, revealed that after the company announced the launch of The Origin Collection, it introduced the popular The Origin brand condominium project aimed at Gen Z and first jobbers for the first time in 4 years across 9 locations in Bangkok, the Eastern Economic Corridor (EEC), and major provinces during the 43rd housing and condo fair. The company received an excellent response from all sales channels nationwide, resulting in sales of the The Origin brand reaching 1,500 units, valued at over 2 billion baht.

“The The Origin brand is a condominium brand that understands the new generation. We provide both functional designs that meet their needs, desirable locations, and prices that are accessible and unmatched elsewhere, such as the The Origin Central Phuket, which starts at only 1.29 million baht. Additionally, we have the success of 6 projects launched in 2019 as a testament to our quality, leading to rapid consumer trust and acceptance of The Origin Collection,” said Mr. Apisit.

At the same time, the overall response to this housing and condo fair was positive, with sales achieving a New High of over 200 units valued at over 800 million baht within just 4 days. This came from condominium projects across all segments, from mid-end to high-end, such as the Origin Plug & Play and Origin Place brands, as well as investment property brands like Hampton and Hampton Residence, along with various housing projects under Britania Public Company Limited (BRI), which also received excellent responses.

Initially, the company estimates that factors contributing to the consumer decision-making that led to this New High sales include: 1. The launch of 49 quality housing and condominium projects covering various segments and locations across the country, providing comprehensive options for consumer needs; 2. The functions and designs of all brands cater to the lifestyles of the new generation, with unique common areas that meet the needs of residents in each location; and 3. Attractive promotions for consumers, including discounts and hotel stay vouchers from renowned hotels, as well as special offers with low installments and low-interest rates from banking partners.

Mr. Apisit further stated that the real estate market situation in the first half of 2023 is expected to continue recovering due to various positive factors, including stronger domestic purchasing power following the full recovery of the tourism industry and the return of foreign buyers to pre-COVID-19 levels, along with progress in infrastructure development, particularly the Yellow Line electric train set to open in April.

Origin Property plans to develop new housing and condominium projects in various quality locations covering all segments to meet the needs of consumers and investors, reinforcing its position as a leader in comprehensive real estate development. In the second quarter of 2023, the company will continue to launch new condominium projects in Bangkok and other provinces, totaling 8 projects.

For Origin Property Public Company Limited (ORI), it has a diverse business structure, including: 1. Residential Development Business, having developed 123 projects (as of the end of 2022) such as Park Origin, So Origin, Origin Plug & Play, Notting Hill, Origin Place, The Origin, Kensington, Hampton, Origin Play, Brixton, and Britania, with a total project value of over 185.791 billion baht; 2. Recurring Income Business, such as hotels, serviced apartments, and retail; 3. Service Business, including condominium management services, property management, real estate buying, selling, and leasing agency, and real estate consulting; and 4. Long-term Mega Trends Business, a new business group with growth potential in logistics, healthcare, energy, finance, entertainment, etc., aimed at enhancing the quality of life for consumers comprehensively.