Sivaram Real Estate Public Company Limited ("SVR") believes that the real estate market in 2023 will continue to grow. The company is launching campaigns to encourage project visits and expedite purchase decisions, targeting locations near Bangkok's CBD to diversify risks and expand into new markets with higher-priced products. SVR emphasizes its focus on the Real Demand customer segment, promoting the concept of "Best Smart Living" to drive the organization towards becoming a leading real estate developer in Thailand, reinforcing its expertise in horizontal property development for sustained High Growth.

Mr. Ronarit Thitisuriyarak, Executive Director and Senior Chief Financial Officer of Sivaram Real Estate Public Company Limited ("SVR"), a developer of horizontal residential properties such as single houses, twin houses, and townhomes, stated that the overall direction of the real estate market in 2023 continues to grow. Although the Bank of Thailand (BoT) has not extended the LTV (Loan to Value) relaxation measures, the market still benefits from the government's extension of measures to reduce fees for purchasing homes priced below 3 million baht, lowering the transfer registration fee from 2% to 1% and the mortgage registration fee from 1% to 0.01% until December 31, 2023. Additionally, China's reopening will positively impact Thailand's tourism and housing markets, as the recovering economy increases the purchasing power of consumers seeking horizontal housing, with demand continuing to rise. Most consumers focus on location and convenient transportation. SVR's projects are located in areas with ongoing demand, as evidenced by the continuous delivery of projects in recent times, reflecting high demand.

Although the Bank of Thailand (BoT) will not extend the LTV relaxation measures in 2023, which may impact purchasing decisions in the real estate market, SVR's projects primarily target the Real Demand segment (customers buying for residence). The company is also preparing marketing campaigns to increase project visit numbers (Walk-ins), which will further stimulate customer demand.

"Although SVR is a new player in the real estate market, our management team has over 30 years of experience and expertise in the residential market. SVR focuses on developing horizontal housing projects priced between 1-7 million baht, as this is a large market segment and a Real Demand group that truly meets housing needs. Under the concept of "Best Smart Living," we address the lifestyle needs of residents in the new normal era, which includes: 1.) Smart Location, emphasizing convenient locations near major public utilities and close to the subway; 2.) Smart Function, focusing on efficient and well-designed living spaces; 3.) Smart Value, offering affordable prices; and 4.) Smart Home, emphasizing innovations that cater to the lifestyles of all generations."

Additionally, the company collaborates with financial institutions to provide loan consultation days for each project, facilitating customer convenience. Therefore, the company itself is not significantly affected. SVR develops horizontal residential properties priced below 7 million baht per unit, with project land sizes not exceeding 50 rai, allowing for diverse project development across various areas that meet demand without causing excess supply, resulting in projects being sold out within three years.

Currently, the company has 6 projects under development and sale, valued at a total of 2,996 million baht, and 1 project under development valued at 686 million baht, under 5 main brands: 1. Sivaram City priced at 1.7-3.0 million baht; 2. Sivaram Village priced at 2.5-5.0 million baht; 3. Sivaram Nature Plus priced at 2.3-5.9 million baht; 4. Sivaram Park priced at 3.5-4.3 million baht; and 5. Grand Sivaram priced at 4.6-6.2 million baht. In 2023, the company plans to continuously launch new projects to achieve sustainable growth towards a High Growth level in the future, with project details expected to be disclosed soon.

"In 2023, the company plans to expand project development into areas closer to the CBD of Bangkok, moving from primarily developing projects in suburban areas. This is to diversify the product portfolio and continuously expand the customer base in new areas. All new projects will continue to focus on targeting the Real Demand customer segment," Mr. Ronarit concluded.