Origin Property reaffirms its status as a leader in the real estate business, achieving home and condo sales of over 41.026 billion baht, exceeding the annual target by 117% and growing 36% from the previous year. The company highlights its strength in offering products that meet various price segments and lifestyles, serving consumers across diverse locations, while also benefiting from the easing of the COVID-19 situation. The condo segment, with functional services catering to Startup-Pet Lover customers and strong investment projects, has received continuous positive feedback from consumers. Looking ahead to 2023, the company plans to expand into new locations and venture into provincial cities outside the EEC for the first time.

Mr. Pirapong Jarunek, CEO of Origin Property Public Company Limited (ORI), a comprehensive real estate developer, revealed that the company's residential project sales (Presales) for the entire year of 2022 amounted to approximately 41.026 billion baht, surpassing the annual target of 35 billion baht and growing 36% from 2021. This marks the highest sales figure since the company's inception (All Time High), with 27% coming from the housing segment, which continues to achieve All Time High sales as planned, and 73% from the condominium segment. In terms of project status, about 53% of sales came from ready-to-move projects, while approximately 47% came from projects that have just launched or are under construction.

“The sales generated stem from consumer confidence in the Origin Property brand and our strength in three areas: 1. A diverse range of brands catering to all price segments, 2. Products that meet new lifestyle needs with functional designs, and 3. A wide distribution of both houses and condominiums across various locations. All of this has led to positive consumer responses during the gradual easing of the COVID-19 situation and the recovery of spending behavior after the past two years,” Mr. Pirapong stated.

Notably, the projects that received positive consumer feedback are those with functions that cater to modern lifestyles, such as condominiums designed for Startup customers, like Origin Plug & Play Nonthaburi Station, which offers services and functions tailored for startup businesses and is conveniently located near various offices (including the Nonthaburi Government Center and the Department of Business Development, Ministry of Commerce, etc.).

For the Pet Lover segment, there’s Origin Plug & Play Sirindhorn, which features functions that cater to both humans and pets, along with Duo Space room sizes and a ceiling height of 4.2 meters.

In the long-term investment property segment, which caters to investors, there’s Brixton Campus Bangsaen, located near educational institutions. Additionally, luxury projects such as So Origin Kaset Interchange and So Origin Phahol 69, as well as recently completed projects like Park Origin Thonglor, continue to generate consistent sales, along with projects in the Eastern Economic Corridor (EEC).

At the same time, the return of on-site housing sales events has proven to be another channel that has helped boost sales for the company, following a period where online sales were the primary channel.

Regarding the economic situation in Thailand for 2023, there are positive signals from various fronts, such as the number of foreign tourists expected to double compared to 2022, the recovery of purchasing power both domestically and internationally, and a projected GDP growth of 3-5%. This bodes well for the real estate business, especially in the residential project segment, which still has opportunities for continuous growth.

Given this situation, Origin plans to launch approximately 20% more new projects than last year, with a key highlight being the expansion into new locations in Bangkok and its suburbs, as well as tourist cities outside the EEC. At the same time, the company aims to maintain its status as the market leader in condominiums for Gen Y and Gen Z while continuing to meet the needs of all customer segments. A comprehensive overview of the business plan for the entire group is expected to be officially revealed by the end of Q1 2023.