CP LAND Public Company Limited, one of Thailand's leading real estate developers, has launched its first advertisement film titled Happiness Can Happen Anywhere Around You. The ad features the famous singer Singto Numchok and is available for viewing nationwide through online platforms such as YouTube, Facebook, Instagram, TikTok, and Twitter starting today, with the full version set to be released on December 24.

Mr. Kirati Satasuk, Chief Strategy Officer of CP LAND, stated that CP LAND has announced a brand refresh with a new image after 10 years, aiming to create awareness and a modern, global image to expand its customer base and reach new target groups. This is part of a strategy to accelerate business growth under the concept of Accessible Communities for Life. The advertisement reinforces CP LAND's philosophy, depicting a bus filled with gifts and musical instruments traveling with Singto Numchok across various regions to spread happiness and create smiles through music, similar to how CP LAND has projects throughout the country while supporting convenience that meets every lifestyle for its customers and communities, focusing on three benefits for sustainability for the nation, the people, and the organization.

Ms. Sasinan Allmand, Director of Marketing Strategy and Corporate Communications at CP LAND, mentioned that as part of the brand refresh plan, CP LAND has launched the advertisement Happiness Can Happen Anywhere Around You, which serves as the company's first advertisement. The concept reflects the core philosophy of the organization, 'Quality for Every Life', woven into the narrative under the theme 'Happiness Can Happen Anywhere Around You'. The ad features Singto Numchok, a well-known singer recognized nationwide for his outstanding musical works, who embodies a positive image, cheerful personality, humor, and family values, reflecting the company's sincere intention to reach its target audience comprehensively.

CP LAND believes that this brand refresh will significantly transform the organization, better addressing the target audience's needs while firmly committing to elevate the quality standards of its products and services. The company anticipates that its projects will fulfill and meet the lifestyle needs of its customers and communities.

Follow and watch the teaser for the advertisement Happiness Can Happen Anywhere Around You nationwide starting today, with the full version available on December 24 through CP LAND's YouTube, Facebook, Instagram, TikTok, and Twitter channels.

YouTube: https://youtu.be/VyheJF_KsU0
Facebook: https://fb.watch/hwXMcBa32C
Instagram: https://bit.ly/3FBkhFY
TikTok: https://bit.ly/3BQVrku
Twitter: https://twitter.com/cpland_official/status/1605050363039686657