Ametus Development, a developer of ultra-luxury residential projects, reinforces its success in the luxury home market, revealing that demand in the strategic location of the Eastern Economic Corridor (EEC) remains strong. They have acquired the last piece of land on Dongtan Beach (Billionaire Street) in Pattaya to launch the 'Asongkhai' Oceanfront Pool Villa, an ultra-luxurious single house under the concept of 'Timeless', representing a balance that transcends time for endless happiness, valued at 385 million baht. This project highlights the ultimate exclusivity with only one unit available, featuring a Modern Luxury design that embodies the 'Infinity' symbol, reflecting the identity of its residents and targeting those with a limitless lifestyle.

Mr. Chaiyut Chaisithiroj, Managing Director of Ametus Development Co., Ltd., revealed the launch of this new project, stating, "Following the success of the previous project 'Astier', which sold out in just 3 months despite the COVID-19 pandemic, this success stems from our focus on selecting prime locations and creating unique concepts. Designing a 'home' is akin to creating a piece of art, a unique treasure in the world. The meticulous selection of materials, the delicate decoration, and the management of every space on the land to create beauty and timeless livability are strengths that have garnered positive responses from consumers. Therefore, we are moving forward with the launch of another new project, 'Asongkhai', an ultra-luxury pool villa with only 1 unit available on Dongtan Beach, Pattaya, under the concept 'Timeless, a balance that transcends time for endless happiness', valued at 385 million baht."

"The 'Asongkhai' project is located on Dongtan Beach, the last piece of land and akin to the Billionaire Street of Pattaya. The reason for choosing this location is due to the potential of the land, which is quite rare to find nowadays, aligning with the Limited Collection concept. We also see that the demand for residential properties in Pattaya continues to grow, indicating a market with diverse purchasing power, whether for living or investment, from both Thai and foreign customers. We target a niche market, such as business owners and young successors who desire a uniquely designed residence that clearly reflects their identity. In terms of value, with the concept of 'Timeless, a balance that transcends time for endless happiness', not only is the design timeless, but it is also highly valuable. When comparing the average price of condominium projects of penthouse quality in Pattaya's beachfront area, which is around 200,000 – 250,000 baht/sq.m., the average price for 'Asongkhai' is only about 132,000 baht/sq.m. Furthermore, in the future, the average price is expected to rise, and with only one unit available, this is another factor that will promote capital gain in the future,"

Lieutenant Colonel Worath Jintananuwat, Executive Director of Ametus Development Co., Ltd., stated, "The inspiration for developing the 'Asongkhai' project stems from the concept of our target group wanting a home that can serve as a true residence and a second home for a happy life. We chose to express this through the symbol 'Infinity' under the concept 'Timeless', which refers to the dimension of time and infinity, as well as to race and culture. No matter where you come from in the world, once you step into 'Asongkhai', you will be able to relax in limitless happiness. Additionally, the Infinite symbol is also the number 8, which is considered auspicious in Chinese and Japanese cultures, representing prosperity and progress. We have incorporated auspicious symbols from both the West and the East as the core of our design, aligning with the project's concept, along with meticulous attention to detail in material selection, exterior and interior design, and landscaping, emphasizing the natural beauty of the sea interacting with light and shadow on the curves of the house, reflecting a beautiful dimension and enhancing modern luxury. The facilities also include functions to accommodate the residents' elevated lifestyle, making the 'Asongkhai' project a master piece that we can proudly communicate to the world."

Mr. Niwat Lumnunpan, Project Consultant, added, "In Southeast Asia, Thailand is recognized as the most livable country, especially Pattaya, which is an internationally renowned city, often referred to as a city that never dies due to its continuous growth in line with the Eastern Economic Corridor (EEC) development policy. It is also a city that is complete in every aspect, whether for relaxation and living in a resort-style, the beauty of the sea, or the abundance of amenities for daily life, including food, tourist attractions, and the excitement of nightlife. Additionally, in the future, property values are expected to increase significantly, combined with the potential of this rare location, which is why we chose this area without hesitation."

Mr. Nitithat Lumnunpan, Co-Design Team of the project, further stated, "It can be seen that our target group, the New Gen Millionaires, are individuals who have achieved success at a young age and have grown up with a lifestyle filled with various social stories. Choosing a second home is like a reward for life. Therefore, we have meticulously designed the space in various corners to accommodate their behaviors and needs as much as possible, whether it be a party room or a gathering space, the arrangement of lighting elements in the house to create beauty, such as the Reflection Pool corner on the lower floor, creating a space to showcase cars within the house, suitable for those who love to collect luxury cars, or it can be adjusted to fit the owner's lifestyle preferences without limits, etc. This is another insight that adds happiness and color to life."

"For our marketing plan, since we have only one product, we have chosen to use Direct Sale to reach VVIP customers directly. For instance, we held the launch event for the 'Asongkhai' project at the Sales Gallery on Friday, November 11, 2022, inviting esteemed VVIP guests and sales agents to experience the project on the actual land and create awareness among our target group directly. This is another project that Ametus is very proud of, and we expect to receive positive responses just like our previous projects and to close sales soon," Lieutenant Colonel Worath concluded.

Asongkhai (ASONGKHAI), an ultra-luxurious oceanfront pool villa worth 385 million baht, under the concept 'Timeless, a balance that transcends time for endless happiness', stands out with its signature design, the only unit on Dongtan Beach, Pattaya, Chonburi, with a land size of 1 rai 49 square wah and a usable area of over 2,900 square meters, complete with amenities that fulfill happiness, including an Infinity Garage, Infinity Edge Swimming Pools (Private Pool), Exclusive Bar, Private Home Theatre, Pool View Gym, and Panoramic Sea View Living Area.

The overall exterior of the project features a Modern Style white building contrasted with a light blue swimming pool, harmoniously blending with the sea, shaped in the 'Infinity' symbol, which interprets the project's name meaning 'endless'. The curves represent movement from the outside to the inside, from the ground floor to the roof. The white horizontal curves serve as dividers for the functional areas of each floor of the house, all connected by the Infinity Stair, the main staircase of the house spanning three floors. 95% of the project facing the sea is designed with large windows or glass openings at least 3 meters high to provide full sea views from every part of the house.

The interior architecture incorporates coastal elements by selecting colors and textures of materials that reflect the sea and sky, drawing on the natural colors from the reflections in the sea. The curves and lines are inspired by the shoreline of Pattaya Beach, blending natural materials such as wood, marble, and linen that provide a soft texture, culminating in an interior design that offers privacy while maintaining spaciousness, luxury, and complete with technology that supports comfortable living within the home. Even the shapes of the various rooms, the stairwell, and the pathways are meticulously arranged, infused with stories like works of art in every room.

The usable area is divided into four floors: Floor 1 includes a movie room/karaoke room, luxury car parking inside the house (Infinity Garage), designed as a car showcase area, connected to the reception area or Pool Lounge that overlooks the parking area, pool, and garden. The Infinity Edge swimming pool curves to embrace the sea, reflecting the building and enhancing the vertical dimension of the building. Floor 2 consists of a living area or guest reception area connected to the private pool with sea views, divided by large glass doors but still feels like one space, dining room, pantry, and 2 bedrooms. Floor 3 includes the Great Master bedroom and 2 Master bedrooms with a large curved balcony, and the rooftop is a green area and relaxation space with over 180-degree sea views.

The landscape design concept of 'Asongkhai' is 'a cycle that never ends', inspiring the design to benefit residents from the landscape arranged within the project area and the sea view, utilizing the phenomenon of light at different times of the day and seasons, allowing light and atmosphere to change continuously, enhancing the perception and absorption of nature, making it one with nature. For example, the positioning of the building to maximize sea views, the internal living space on the first floor is designed to connect with water features to provide a cool sensation, twisting the perspectives of different rooms to increase usable space, and designing garden areas on each floor to open views without obstructing the sea view. The water level of the swimming pool seamlessly connects with the skyline, creating a perfect connection between the pool and the sea.

Experience 'endless happiness' as a rare item today at the Sales Gallery of the 'Asongkhai' project, an ultra-luxurious home that is a signature design, the only unit on Billionaire Street, Dongtan Beach, Pattaya, Chonburi. For more details, visit www.ametus.co.th or call 063-906-5999 or email [email protected].