Supalai Public Company Limited employs a strategy to reach the younger generation, encouraging people of all ages through Music Marketing in collaboration with the talented artist BOWKYLION on the latest project “Realized”, a sequel to the hit song “Wad Wai,” transforming pain into encouragement to help people move forward and find happiness in real life, with joy stemming from family and every moment that occurs in ‘home’, a space that inspires. This reinforces the campaign that understands the needs of residents, “SUPALAI BUILT FOR REAL LIFE, homes designed for real life.” Watch it together on October 27th.

Throughout the years, Supalai has established itself as a developer that designs homes based on real life, which is the foundation of the campaign “BUILT FOR REAL LIFE”. With a deep understanding of the living conditions and genuine needs of homebuyers, Supalai's home design prioritizes living spaces over fleeting trends. Each Supalai home is crafted from real-life experiences to ensure it suits every lifestyle.

However, real life often confronts us with pain, causing many to remain trapped in sadness, forgetting that a stronger tomorrow awaits. This is akin to the hit song ‘Wad Wai,’ which was inspired by BOWKYLION's loss of her mother, yet life must go on. This collaboration between Supalai and the iconic idol of the new generation, BOWKYLION, aims to share perspectives on real life and provide encouragement for a life that must move forward with a stronger heart.

To further promote the campaign ‘SUPALAI BUILT FOR REAL LIFE’, the company has continuously communicated to reach the younger customer base. Today, “Supalai” aims to be a source of encouragement for everyone to move forward, culminating in the special project ‘Realized’, a heartfelt song from BOWKYLION that hopes to be a powerful tool to inspire happiness in real life through stories from “home,” a place where we find joy in life, where we can truly be ourselves, and a sanctuary for both body and soul after tiring days, surrounded by a loving and supportive family. A home where we can hold onto both sorrow and joy, always ready to start anew, just like the lyrics say, “No matter how much pain you’ve endured, let the space in your heart hold onto memories and be ready to move forward.”

In addition to the song ‘Realized’, which BOWKYLION hopes will provide strength and encouragement to everyone, another special aspect is the Music Video that will showcase heartwarming moments from BOWKYLION’s real life, including the joy she finds in her work with fans, as well as personal moments with her sister “Wan Wan,” close friends, and her beloved dog, often spending time in her favorite corner of the home, which is a hub of happiness and memories. It promises to make everyone’s heart swell with joy.

Supalai understands that deciding to buy a home is a significant decision. Our definition of ‘home’ is not just the first house but a space for family to spend time together throughout life. We also have a profound understanding and foresight regarding the various challenges of daily life. However, we believe that one day everyone will be able to overcome them, as real life is always changing, and a stronger tomorrow awaits. Follow the song “Realized” from BOWKYLION on all Music Applications and watch the FULL MV together on October 27, 2022, at this LINK MV: https://youtu.be/UAotsnS0LGc