Creating the Ultimate Cute Phenomenon: On the Table Launches Toh Jung Campaign to Invite Customers to Join
After On the Table launched "Toh Jung," showcasing a Character Marketing strategy that quickly went viral online, it has successfully created strong Brand Recall among customers. People have been praising its cuteness and expressing their desire to own a Toh Jung.
Recently, On the Table has launched the campaign 'Toh Jung: Journey to Your Home,' featuring a parade of 1,500 adorable 'Toh Jung' mascots, which are making their first journey from the restaurant to the homes of customers who will become members of On the Table. Their cuteness has made everyone want to take one home, creating a wave of affection and demand. It's worth noting that the Toh Jung dolls are limited to just 1,500 pieces.
This campaign is just as interesting as others, especially in an era where every brand is trying to entice customers to sign up for memberships to build Brand Loyalty. While many restaurants, especially Japanese-style cafes like On the Table, are throwing promotions and discounts, they have chosen to 'shower customers with cuteness,' prompting netizens to eagerly want to become members voluntarily!
Bringing a 'Toh Jung' home is quite simple for members of On the Table under the ZEN GROUP. By ordering the PARTY ON THE TABLE set (959.-), you can exchange for a Toh Jung doll for just 100 points or 100.-, or order the HAPPY ON THE TABLE set (679.-) for only 200 points or 200.-.
If anyone is not yet a member, you can easily sign up via LINE @Zengroupth with no registration fee. This way, you can enjoy delicious food and take a Toh Jung home. Hurry, the offer is valid from October 1 to 31, 2022.
In conclusion, we hope that 'Toh Jung' will leave the restaurant to become a part of customers' daily lives, adding color, fun, and joy, while creating wonderful memories together every day.
For more details on how to exchange for 'Toh Jung,' follow the On the Table fan page.
