Proud Real Estate has joined forces with BNH Hospital and Health Plaza Co., Ltd., the developer of the "BeDee" comprehensive digital healthcare application to elevate medical and health care services, creating a better quality of life for residents through health-oriented housing design and services for longevity, under the concept of "More Than Just Living."

Mr. Phumiphat Sinacharoen, CEO of Proud Real Estate Public Company Limited, a luxury real estate developer, revealed that the company has signed a business collaboration agreement with BNH Medical Center Co., Ltd. (BNH Hospital) and Health Plaza Co., Ltd., the developer of the BeDee Application, to enhance the hybrid healthcare experience for residents, providing peace of mind with internationally recognized medical care backed by BNH Hospital's 124 years of experience in caring for both Thai and international families. This partnership combines convenience with virtual hospital services through the BeDee Application, focusing on ensuring good health and living experiences for residents in all Proud Real Estate projects.

The objective of this collaboration is to promote and develop service systems that align with sustainable health enhancement through expert-designed services in both housing development and medical care, creating safety standards and a healthy living environment. Additionally, VVIP privileges will provide a unique and superior health care experience from BNH Hospital's comprehensive health care experts, connecting health care services to BDMS-affiliated hospitals through the BeDee Application, the first comprehensive digital health care system in the country, developed and operated by BDMS, Thailand's largest hospital network.

This business collaboration among the three companies aims to comprehensively meet customer needs by leveraging the expertise of both companies to drive significant value growth. It also contributes to improving the health and lives of residents and society sustainably. We believe that this shared commitment will create many positive outcomes for the residents and clients of all three companies in the future.

Proud Real Estate is committed to developing residential real estate projects with designs and services under the concept of "More Than Just Living - Experience Life Beyond" that cater to the needs of modern consumers who are increasingly concerned about health and convenience in their lives. This includes care that goes beyond just housing, encompassing quality of life, living conditions, and maintaining good physical and mental health.

Dr. Apichai Chaiyaroen, Assistant Director of BNH Hospital, stated that partnering with leading real estate companies like Proud Real Estate and the most comprehensive digital healthcare technology company in Thailand, Health Plaza, the developer of the BeDee Application, presents a challenge for BNH Hospital to expand health care services to clients in the real estate business and to further embrace digital health.

Moreover, collaborating with partners who share our passion for excellence in health—combining science, art, and innovation with good governance for the benefit of Thai society—will promote a better quality of life in all aspects for our community. We are confident that the synergy of all parties, along with BNH's unique long-standing healthcare model as Your Lifetime Healthcare Companion, combined with the completeness of the Healthcare Ecosystem through the BeDee Application, will enable us to deliver the best health care to Proud's residents.

"We believe that the potential of quality personnel, systems, and well-equipped tools, under the effective management of the executives of all three organizations, will elevate health care standards for Proud's clients, creating a society with a truly complete quality of life for better health and better lives," Dr. Apichai said.

Mr. Samit Prasatthongosoth, Senior Director of New Business Ecosystem Projects and Director of Health Plaza Co., Ltd., the developer of the BeDee Application, which is the first comprehensive digital health care system in Thailand developed and operated by BDMS, the largest hospital network in Thailand, stated that the service model is available on an online platform that everyone can access anytime, anywhere. The BeDee application aims to be the health solution for Thais, providing online consultations with doctors, online consultations with pharmacists, online shopping at Health Mall, health record tracking, and various health packages.

"This collaboration aligns with the company's commitment to improving the health of Thais. We believe that digital technology will meet customer needs and align with Proud Real Estate's intention to deliver special services, enhancing convenience, satisfaction, and the best experience for residents in every project. Additionally, we anticipate that there will be many more collaborative efforts to drive better lives for Thais," Mr. Samit concluded.