The concept of enhancing customer happiness is not limited to just those who purchase homes from SC Asset, but also includes everyone who visits the project. This led to the creation of the 'Sunflower Service' to provide a new experience in home viewing, enriching the Living Experience throughout the service from before and after the sale, through partnerships with leading brands to create special services that reflect the DNA of customer engagement.

Ms. Chomchada Kuladilok, Head of Corporate Brand & Communications at SC Asset Corporation, stated, "The 'Sunflower Service' originated from seeking customer insights by sending research teams to talk with customers over the past few months to listen to their voices and understand the behaviors of those visiting the projects deeply. We wanted to find out if our existing services were sufficient or if there were areas we could improve to meet diverse needs and enhance customer satisfaction.

One key insight SC discovered was that customers felt less 'excited' during home inspections after deciding to purchase compared to their first visit to the project. Another important point was that families visiting had to manage their children while discussing home features and prices, which made it difficult to focus fully on the home. On hot days, children could lose interest, making it hard for parents to continue listening or viewing the home. Based on these insights, SC aimed to improve the home viewing experience, leading to the special 'Sunflower Service' experience."

'Sunflower Service' focuses on details that aim to resonate with consumers in an era of diverse behaviors, starting with collaborations with brands that share a similar DNA in three signature areas:

SC x Molto, a gelato ice cream brand, has developed two new flavors, Good Morning and Sunshine. SC x Roots, a Thai coffee brand that values farmers from the initial stages to the final process, has created three special blends: Caring, Sincere, and Fresh, which not only taste different from regular coffee but also clearly reflect SC's brand identity.

SC x Jaja, the owner of Thailand's famous toy house brand, has collaborated to design a special collection of Jaja house models, initially designed as single-family homes in three brands: Grand Bangkok Boulevard, Bangkok Boulevard, and Pave.

Additionally, there are developments and designs that align with the concept of attention to detail throughout the customer journey, from entering the project to making a purchase, payment, moving in, and sharing experiences. This aims to provide customers with greater comfort and happiness across generations, such as sunflower-scented car air fresheners and sticker books.

Due to the popularity of the sticker books, SC plans to continuously produce them, changing versions over time, and may create designs featuring the homes of each brand for customers to enjoy even more. There are also plans to develop services to enhance the experience for grandparents while they wait and watch their grandchildren, as research shows that families significantly influence home purchases. Therefore, communication should not only be with the person paying but with everyone involved.

Ms. Chomchada concluded about the "service" that has been the heart of SC continuously, stating that no matter how much time passes, the SC brand will always remain in consumers' minds, emphasizing, "We care about designing every experience for our customers, especially the 'Sunflower Service.' These elements hold great value and meaning for SC, and while they may not immediately translate into sales, being top of mind for customers will foster affection and recognition. We believe that today, customers may not want to buy an SC home, but in five years, when they decide to purchase a home, they will think of us as their first choice."