Mr. Chanont Ruangkritya (left), CEO of Ananda Development Public Company Limited, collaborated with Mr. Pranithan Pornprapa (right), executive of Scratch First Company, the founder of the creative activity Wonderfruit, which specializes in understanding the lifestyle of the new generation in terms of living needs and sustainability. Together, they developed and designed a new brand for Ananda under the name CULTURE, a new condominium brand that allows every lifestyle to live fully, creating a new way of life for urban society based on the concept of New Tribe of Urban Living. This modern urban lifestyle comes with a standard level of comfort and services that meet residential needs, providing a WORLD CLASS SERVICE EXPERIENCE that ensures residents receive luxury hotel-like service every day. More than just a living space, the Yard community is open for all lifestyles to engage in various activities, emphasizing 'Live - Work - Play - Learn,' while promoting closeness to nature, integrating sustainability, and inspiring a distinctive identity in living within a prime urban location: the Culture Thonglor project. This project is situated in the heart of business and lifestyle areas, just 230 meters from Thonglor Station, making it easy to travel anywhere. It stands out with a design that considers the quality of life and shared experiences of residents. This collaboration marks the first time in real estate development that addresses all needs, from brand development to actual living.

The company has launched two projects under the CULTURE brand in prime locations: 1. CULTURE THONGLOR, a new condominium concept focusing on design to meet the lifestyle needs of the Thonglor area, breaking away from traditional living styles with world-class service standards, located just 230 meters from Thonglor Station; and 2. CULTURE CHULA, a new freehold condominium with world-class service standards catering to the lifestyle of Chulalongkorn University students, considered a Super Prime Location, only 350 meters from Sam Yan MRT and 290 meters from Sala Daeng BTS.