CRC Thai Watsadu Co., Ltd., part of Central Retail, reinforces its position as a leader in the retail market for construction materials and home decor by implementing a strategy that supports Thai consumers through the campaign 'Thai Watsadu Absolutely, Truly Affordable.' This initiative stabilizes prices on over 2,000 products, allowing consumers to confidently purchase items at the same low price across all branches nationwide. It also aims to stimulate purchasing power in line with the recovering real estate market, ensuring that Thai consumers have access to quality products at affordable prices that meet all their needs.

Ms. Chutiporn Kongjaroensuk, Assistant Managing Director of Marketing at CRC Thai Watsadu Co., Ltd., stated, "As a leader in the retail construction materials market, we aim for strong business growth while creating value alongside Thai consumers by selecting quality construction materials and home products at low prices. Our diverse purchasing channels cater to all consumer needs. The latest campaign, 'Thai Watsadu Absolutely, Truly Affordable,' focuses on meeting consumer demands while maintaining stable pricing standards for over 2,000 items, including structural products, construction materials, tools, tiles, roofing, water pumps, electrical appliances, and paints, among others."

Additionally, this campaign aims to revitalize the retail construction materials and home goods market, aligning with the anticipated recovery of the real estate sector. This is complemented by the opening of new branches across the country, with the latest branch in Bangsaen being the 62nd, and another branch in Nan set to open this September as the 63rd. Thai Watsadu is committed to offering a comprehensive selection of construction materials at low prices every day to meet current consumer demands and enhance our best services.

For the 'Thai Watsadu Absolutely, Truly Affordable' campaign, the focus is on selling affordable products through three main strategies that resonate with consumers: addressing all consumer needs and maintaining stable pricing standards at Thai Watsadu. Our expert team conducts field checks on popular and best-selling items, ensuring customers receive quality products at prices lower than or comparable to the market.

Truly affordable every day, we stabilize prices for Thai consumers on over 2,000 everyday items, setting a standard for consistent pricing. Whether purchasing at any time, customers will receive the same price without increases, with a 120% difference refund guarantee to ensure the best prices. If a customer finds a lower price advertised elsewhere for the same item, size, and brand, we will gladly refund 120% of the difference (for identical items)." Ms. Chutiporn concluded.

Shop quality products from leading brands 'Complete Home Solutions, Affordable and Good' today at all Thai Watsadu branches nationwide or shop online at www.thaiwatsadu.com. Stay updated with news and promotions on our Facebook page, Thai Watsadu, and Line ID @Thaiwatsadu or call 1308.