Central Pattana is advancing its Residential business plan with over 50 new projects in the next 5 years, establishing The Ecosystem of Quality Living. The company emphasizes its strength in projects located near shopping centers and within leading mixed-use developments, while also expanding into secondary cities with the launch of 6 new projects, both horizontal and vertical.

Central Pattana Public Company Limited, the leading sustainable real estate developer in Thailand and the developer of Central shopping centers, residential properties, office buildings, and hotels nationwide, reaffirms its leadership in Retail-Led Mixed-Use Development. The company is moving forward with its Residential business plan, highlighting the strengths of its projects that create The Ecosystem of Quality Living with high-quality residential standards across the country, aiming to enhance living standards and lifestyles. In the 5-year plan, the company will expand by over 50 projects, resulting in a total of more than 70 projects covering 27 provinces and serving 20,000 families. For the business operations in 2022, the sales target is set at 5.5 billion baht and revenue at 3 billion baht, with the launch of 6 new projects this year, including 4 condominium projects under the ESCENT brand in Surat Thani, Suphan Buri, Chachoengsao, and Trang, along with 2 horizontal projects: Ninya Ratchaphruek and Nirati Chiang Mai.

Join us at the Imagining Better Living event at the Central Court, Glass Elevator, 1st Floor, CentralWorld from today until July 24, 2022, featuring over 10 projects under the “Central Home” banner, including single houses, townhomes, and condominiums, with special offers up to 8 million baht available only at the event. Register and participate to earn up to 1,000 The1 points. You can register for the event at https://bit.ly/3IdQQKV.

Ms. Walaya Chirathivat, Managing Director and CEO of Central Pattana Public Company Limited, stated, "This year, Central Pattana has emphasized its role as a Retail-Led Mixed-Use Developer with a continuous investment plan of 120 billion baht over 5 years for our core business, Residential. Residential projects are part of our mixed-use developments that strengthen Central Pattana, showing continuous growth over the past 4 years, generating total revenue of over 10 billion baht. By 2026, the Residential business will expand by over 50 projects, achieving sustainable growth of no less than 20% per year, resulting in a future where we will have residential projects covering 27 provinces, more than 70 projects, and over 20,000 Central residents."

“With over 40 years of experience and expertise, Central Pattana aims to set a standard for quality residential projects nationwide, while enhancing the quality of life and lifestyle to create ‘The Ecosystem of Quality Living’ across the country. Our market insights allow us to understand customer behaviors and needs in various locations well, enabling us to meet the diverse living requirements of people nationwide, both in major and secondary cities, in line with our development strategy for shopping centers under Central Pattana or Central Group, or other potential locations. We can target different customer segments distinct from other projects, addressing the needs of Affluent Urbanists, including those looking to ‘buy for themselves’ with confidence in the Central brand, quality, and location; those seeking a second home for a Shop-cation and Weekend House; and investors looking for assets that consistently appreciate in value with attractive yields of 4%-5%,” Ms. Walaya added.

Col. Kree Detchai, President of Residential Business at Central Pattana Public Company Limited, provided additional details, stating, “Our Residential business aligns with Central Pattana’s direction to enhance the quality of life for people, society, and communities. Therefore, we prioritize quality in every aspect, including project development, quality of life, and lifestyle. The ‘Central Home’ by Central Pattana has a distinct strength in connecting Retail & Residential Integration through 3 key strategies:

1) Best in Town: Strong brand targeting New CBD & Downtown locations.
2) Beyond Quality: Quality, lifestyle, and safety that exceed expectations.
3) Strong Synergy: Collaboration within the Central Group to enhance the continuous Lifestyle Journey.

Thus,
1) Best in Town: A strong brand targeting New CBD & Downtown locations, providing the convenience of living adjacent to shopping centers or within Central Pattana’s mixed-use projects, which can meet the daily lifestyle needs of residents, including shopping at shopping centers, dining in hotels, and working in leading office buildings. Additionally, our projects are valuable assets that are worth investing in.

2) Beyond Quality: Quality, lifestyle, and safety that exceed expectations through Customer-Centric Design Thinking, creating residential projects that ‘give more’ in various aspects, including
• Space: Providing more privacy, more green space up to 35% of the saleable area, which is more than typical projects, emphasizing the lushness of large trees and offering more usable space to meet new lifestyle needs such as Flexible Space, Senior Room, Universal Design.
• Smart Security & Well-Being: Safety combined with smart technology, providing higher standards such as Double Gate systems, Visitor Management Systems (VMS) included in projects from entry-level brands to high-end projects like ‘NIYHAM’ with 6 levels of security, Smart Applications that integrate privilege systems, security, home automation, and Active Air-Flow systems to maintain air quality and reduce temperatures suitable for living, etc.
• Services & Facilities: Managed by Central Pattana, ensuring continuous trust while providing more common areas and comprehensive facilities such as rooftop pools in all condominium projects, saltwater systems, 25-meter (Semi-Olympic) pools, fitness equipment meeting hotel standards, shuttle bus services to Central shopping centers, more parking spaces than standard, and new outdoor lifestyles such as playgrounds, libraries, and senior gardens that promote learning and support activities for the elderly, pet-friendly areas, laundry cafes for waiting while doing laundry, garden gyms for exercising in the garden, etc.
• Sustainability: Pushing for a NET ZERO goal by 2050, thus pioneering the use of materials and technologies in design, such as selecting plant species that help reduce CO2 emissions and being part of the mission to plant 1 million trees, installing full solar panels in common areas, providing consultation for residents on installations, EV Charger Stations, wastewater management systems, recycling points, etc.

3) Strong Synergy: Benefits from the Central Group with services that are continuously connected from the first day of becoming a ‘Central resident’, such as preparing the first service plan Central Pattana Concierge, personal assistant, housekeeping, and other services linked to businesses in mixed-use projects, receiving upgrade privileges to The 1 Exclusive after transferring ownership, along with many special privileges, discounts from Central, Robinson, Tops Online, PowerBuy, and home-loving services from Home Service and BnB Home, etc.”

Central Pattana Residential is committed to delivering quality projects under various brands and formats, both vertical and horizontal, including:

  • ESCENT: Condominiums and townhomes adjacent to shopping centers, priced from 2 million baht, targeting customers who prioritize convenience in urban living.
  • PHYLL: Condominiums priced from 3 million baht, targeting urban customers seeking convenience in traveling to various destinations.
  • NIYHAM: Houses priced from 25 million baht, targeting wealthy customers with large families.
  • NINYA: Houses priced from 10 million baht, targeting young generation customers who are successful in their careers.
  • NIRATI: Houses priced from 5 million baht, targeting starter families looking to build their own family.

For the expansion of new projects in 2022, Central Pattana Residential is launching 6 new projects, including 4 condominium projects under the ESCENT brand in Surat Thani adjacent to Central Surat Thani shopping center and 3 other provinces adjacent to Robinson Lifestyle: Suphan Buri, Chachoengsao, and Trang, as well as 2 horizontal projects: Ninya Ratchaphruek and Nirati Chiang Mai. Recently, the company organized the Imagining Better Living event at the Central Court, Glass Elevator, 1st Floor, CentralWorld from today until July 24, 2022, showcasing over 10 “Central Home” projects, including single houses, townhomes, and condominiums, with special offers up to 8 million baht available only at the event. Register and participate to earn up to 1,000 The 1 points. You can register for the event at https://bit.ly/3IdQQKV.

For more information, please visit www.residential.centralpattana.co.th or Facebook: https://www.facebook.com/CPNRESIDENCE.