Major Development unveils its plan for the second half of 2022, aligning with global mega trends through the strategy of "FULFILLING FUTURE LIFESCAPE". This strategy decodes four key global mega trends: Quality Living, Pet Humanization, Well-Being, and Health & Aging Society, aimed at enhancing the future living landscape for consumers. The company is set to launch its flagship project of the year, "Malton Gates Krungthep Kreetha", and continue advancing its HEALTHSCAPE business while forging new partnerships.

Ms. Phetlada Poolvaraluck, CEO of Major Development Public Company Limited, a leader in luxury real estate and pet-friendly residences, stated that over the past three years, global lifestyles have undergone significant changes, accelerating various mega trends. As a committed Lifescape Developer, the company has decoded four essential mega trends to guide its business strategy for the second half of 2022 under the concept of "FULFILLING FUTURE LIFESCAPE", addressing the evolving needs and modern lifestyles of consumers across all segments.

The strategy "FULFILLING FUTURE LIFESCAPE" consists of four main areas:
1. Quality Living addresses consumers' desire for higher quality living spaces to accommodate longer home stays due to the hybrid work and work-from-home trends, enhancing the craftsmanship details in residential projects under the concept of "Crafting Lifescape to Excellence", focusing on every detail of refined living to fulfill happiness and completeness in residential life.

2. Well-Being decodes the trend of prioritizing quality of life in all aspects, leading to the development of luxury wellness residences under the Malton Gates Krungthep Kreetha project, which is this year's flagship project valued at over 2.1 billion baht. The concept and project details will be officially revealed in August 2022, with viewings starting in September.

3. Pet Humanization continues to address the mega trend where consumers increasingly treat pets as family members. This aligns with Major Development's commitment to being a leader in the pet-friendly residences market for over 20 years, with the new pet-friendly condominium project Metris District Ladprao. The company is also collaborating with partners to develop pet-related landscapes (PetScape) and create new marketing campaigns like Major Everyday, catering to both people and pets seeking housing.

4. Health & Aging Society addresses the mega trend of health care and social structural changes towards an aging society by developing new products in the HealthScape category, catering to health-conscious consumers and fitness enthusiasts, including the elderly. The launch of HealthScape products is expected in October.

Ms. Phetlada further stated that the overall economic outlook for the second half of 2022 is influenced by several factors affecting purchasing power in the real estate sector, such as inflation, global energy price adjustments, and the spread of COVID-19 variants BA.4 and BA.5. However, the new projects launched this year are in segments less affected by these factors. Meanwhile, the overall Thai economy shows signs of recovery compared to the peak of the COVID-19 pandemic in 2021. Together with the implementation of the FULFILLING FUTURE LIFESCAPE plan and continuous adaptation, the company is confident in its ability to meet consumer demands and enhance life landscapes through both traditional real estate and new HealthScape ventures.

Major Development Public Company Limited is a developer of luxury real estate projects with three main business groups: 1. Residential development for sale, 2. Commercial real estate projects such as offices and hotels, and 3. Real estate-related services. The company has a vision for continuous growth to create luxury projects that meet consumer needs.