Veranda Resort Public Company Limited, or VRANDA, has announced its business plan for the second half of the year, preparing to launch the Pre-sale of the Veranda Pool Villas Hua Hin – Cha Am project, catering to the new private travel lifestyle trend with exclusive vacation homes located in a prime area between Cha Am and Hua Hin. The project consists of only 13 villas, valued at over 400 million baht, with prices starting from 29.5 to 43.7 million baht, featuring a Rooftop Private Pool. This innovative pool villa concept targets investors and buyers for residential purposes, aiming for a transfer rate of 60% by the end of 2023.

Mr. Veerawat Ongwasit, CEO of Veranda Resort Public Company Limited (VRANDA), a leader in the hotel, resort, and real estate development business, revealed that the business plan for 2022 focuses on reinforcing its leadership in the lifestyle sector by planning to launch new projects with unique designs characteristic of Veranda to create new experiences for travelers. The upcoming Pre-sale of the Veranda Pool Villas Hua Hin – Cha Am project features 13 exclusive villas valued at over 400 million baht, distinguished by private rooftop pools and spacious living areas, along with a new landscape area of over 1,700 square meters. The project is adjacent to Veranda Resort and Villas Hua Hin – Cha Am, providing full access to resort amenities and services, while also offering opportunities for investment returns through management by the Veranda team, which handles rentals to generate income during periods when owners are not in residence.

Veranda Resort and Villas Hua Hin – Cha Am is a popular resort for both Thai and international visitors, focusing on relaxation for groups of friends or families. It features distinctive design work, various room types to choose from, a tranquil atmosphere, a private beach, and is surrounded by complete amenities and renowned restaurants, located just a 2-3 hour drive from Bangkok, making it a destination for tourists seeking a seaside getaway.

The pool villas of the upcoming Veranda Pool Villas Hua Hin – Cha Am project will consist of a total of 13 villas, including 11 Exclusive Pool Villas with 3 bedrooms, each covering approximately 481 square meters, and 2 Penthouse Pool Villas with 5 bedrooms, each covering approximately 756 square meters. Construction is set to begin this July, with completion expected to start in mid-2023. Customers can pre-book now, and a Pre-Sale event will be held on July 23-24 at SO Bangkok Hotel on Sathorn Road. Registration can be done through https://www.verandapoolvilla.com/ or by calling 092-3545511.

“Veranda has achieved great success in the hotel, resort, and real estate development business, with its distinctive design. The Veranda Pool Villas Hua Hin – Cha Am project is another step in reinforcing our position as a developer of high-end vacation homes with 5-star services and exclusive relaxation areas. We are confident that it will receive a positive response from customers looking for vacation homes for relaxation and investment, with a target of approximately 60% transfer rate next year,” Mr. Veerawat stated.

            The development concept of this project is based on customer demand and creating new investment opportunities in real estate to provide worthwhile returns. It incorporates insights from tourists to develop unique projects that create fulfilling travel experiences for every lifestyle, reinforcing the Veranda brand as a leader in the lifestyle business and the top-of-mind brand for both Thai and international tourists. Since the outbreak of COVID-19, there has been a shift in travel patterns and lifestyles towards smaller group travel, emphasizing privacy (Private & Social Distancing) with increased attention to hygiene and health. This group of tourists has purchasing power, seeks privacy, prefers limited group travel, and desires flexible travel options that cater to their lifestyles, including family group travel, which requires vacation homes that meet the needs of all generations, from the elderly to working adults and children, accommodating work-from-anywhere arrangements. This has resulted in a higher demand for family vacation homes for personal use and investment.

Additionally, at the end of the year, the company plans to launch another new project under the 'Veranda' brand in a prime location at Laem Panwa, Phuket, to cater to the anticipated resurgence of tourist activity.

            Overall, the company's operations in the first half of the year across its 7 locations in Bangkok and tourist cities, such as Veranda Resort and Villas Hua Hin – Cha Am, Veranda High Resort Chiang Mai – Mgallery, Veranda Resort Pattaya Na Jomtien – Mgallery, SO Bangkok Hotel, etc., have seen great success with continuously increasing occupancy rates from both Thai and international tourists, driven by the strength of the VERANDA brand in the real estate, hotel, and resort sectors, which features unique designs that cater to the lifestyles of both Thai and international travelers, along with marketing strategies that adapt to rapidly changing circumstances due to tourist behavior and the COVID-19 pandemic.