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Ananda Development Public Company Limited, or ANAN, a leader in the condominium market near BTS stations, is responding to the lifestyle needs of urban dwellers in the digital age by partnering with Kaidee Property, a leading online real estate trading platform for both new and second-hand properties. This collaboration aims to jointly market and expand the customer base among young people by launching 4 quality ready-to-move-in projects under reputable brands, including Ideo Mobi Sukhumvit East Point, Ideo Ratchada-Sutthisan, Elio Del Nest, and Urbaniyo Vibhavadi-Chaeng Watthana, along with special promotions to meet the needs of first-time homebuyers, ensuring that sales targets will be met.

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Mr. Prasert Butdulyasathit, CEO of Ananda Development Public Company Limited, stated that it is essential to acknowledge that the behavior of Thai consumers, especially among Gen C, has evolved alongside the digital world. As more Thai consumers turn to online shopping, the e-commerce market has also expanded, prompting the real estate sector to adapt to changing consumer behaviors. The company recognizes the opportunity to cater to the lifestyle of urban dwellers in the digital age by understanding and addressing all needs, reinforcing its leadership in technology and innovation by collaborating with Kaidee Property to present 4 quality ready-to-move-in projects, starting at 2.39 million THB, with comprehensive promotions including easy financing at 100%*, free furniture, and waived transfer fees*.

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Mr. Mark Nosworthy, CEO of Kaidee, revealed that the collaboration between Kaidee Property, as a leading real estate trading platform under the Emerging Markets Property Group (EMPG), and Ananda Development, a leader in the condominium market near BTS stations, stems from a shared business strategy, particularly regarding the target market. Kaidee Property serves as a platform for both new and second-hand real estate transactions, both online and through agents, with a database and expertise in the young middle-income demographic. Similarly, Ananda specializes in real estate that meets the lifestyle needs of young people, including Gen C and first-jobbers. Therefore, this partnership is expected to expand the customer base among young buyers looking for their first home from these 4 strategically located projects, ultimately driving sales in Q3 and beyond.

“As Kaidee has been a pioneer and leader in Thailand's marketplace platform for over a decade, with extensive experience and expertise in managing online trading platforms for both new and second-hand products across various countries under the EMPG group, this has led to the development of Kaidee Property. This platform for buying and selling both new and second-hand real estate is not limited to online formats but also includes offline sales through agents at various project sales offices. Kaidee Property believes that this partnership will yield maximum benefits and strengthen business relationships. From today, we will witness another step in business operations that harnesses our strengths to create sustainable added value for each other,” Mr. Mark stated.

“Ananda is confident that this collaboration will enhance competitiveness and drive the Thai real estate business to grow efficiently, marking another significant step towards fully embracing the digital era to meet customer needs and lifestyles comprehensively across all channels,” Mr. Prasert added.

Special offers for the 4 projects under this collaboration are available from today until July 31 only. Interested customers can find more details at https://bit.ly/3NBLRF6 or inquire at 02 119 5050.