COTTO invites you to refocus on yourself amidst the significant changes brought about by the COVID-19 crisis, as well as advancements in technology, living conditions, and the environment. This reinforces the concept of a new housing model through the development of products that integrate technology with a commitment to nature, delivering materials for bathroom and living space decoration that effectively support activities across all lifestyles, while enhancing the quality of life for society, communities, and the environment. Examples include Air Purifying Tiles (AIR ION), Bacteria-Resistant Tiles (HYGIENIC TILE), and the ECO COLLECTION, which aims to recycle up to 80% of WASTE in the ceramic tile production process (ZERO WASTE).

Or the cutting-edge innovations from the sanitary ware group, including Smart Toilets (SMART TOILET), Touchless Series sanitary ware and faucets (TOUCHLESS SERIES), and SOLUTION IN A BOX, a new product and service format that allows customers to Mix & Match and design their favorite bathroom corners with just a click.

This year's booth concept features a collaboration between COTTO and YIMSAMER, a leading Texperience design team in Thailand, along with PATCHOULI, who designed a special fragrance for this event. Under the concept of BREATHE (REFRESH) AND RESTART, it reflects the convergence of a return to nature amidst the advancements of modern technology, inviting designers, architects, and interested individuals to experience and enrich their life design ideas at the COTTO booth during Architect '65 from April 26 to May 1, 2022, from 10:00 AM to 8:00 PM at CHALLENGER HALL, Impact Arena, Muang Thong Thani.

Mr. Anuwat Chaleumchai, Head of Ceramics Business in Cement and Construction Products, SCG

discussed the concept of showcasing ceramic tiles and sanitary ware under the COTTO brand at this event, stating, "Over the past two years, we have encountered fluctuations that have abruptly impacted people's lifestyles, forcing many to change their way of life and learn to adapt to keep pace with the changes around them. At the same time, the development of skills in using modern digital technology has become increasingly important, becoming a part of both work and personal life, as people seek happiness within the role of technology that connects their lives more and more," Mr. Anuwat said, adding:

“The development and improvement of living spaces to respond to the transition into the new normal lifestyle (Next Normal) is an increasingly popular activity. COTTO, as a leader in trends with innovative solutions, looks ahead to products such as decorative materials, tiles, sanitary ware, and faucets, enabling event attendees to creatively blend technology and nature under the concept of BREATHE (REFRESH) AND RESTART, inviting a reflection on what is important in life, the people around us, and a return to nature.”

This year, the event space is divided into three zones. In the first zone, COTTO collaborated with YIMSAMER and PATCHOULI to create an immersive experience within the COTTO booth through stunning Digital Art that reflects the beauty of nature, accompanied by a special fragrance designed for this event, stimulating all senses to feel refreshed and creating a unique experience for attendees. The second zone showcases standout products that merge nature and technology, developed from the trends that customers are most interested in. Finally, the third zone features new product innovations from COTTO, debuting here for the first time, along with special conditions and activities.”

In the sanitary ware segment, Mr. Kittipong Pothoranant, Managing Director of Siam Sanitaryware Co., Ltd. added, “COTTO is not just about selecting raw materials or production processes that have minimal environmental impact; we also consider the entire life cycle from product design and development to actual use and disposal. Every process must minimize environmental impact. In addition to water conservation, our factory is committed to sustainable environmental practices in production by reducing carbon dioxide (CO2) emissions, as this means helping to preserve and maintain the balance of the environment sustainably.”


“Especially in the design and development stage, we must respond to market demands and trends that are constantly changing. COTTO's sanitary ware and washbasins prioritize innovations for cleanliness and safety, including the new series of Touchless Series sanitary ware launched at this event or the latest Smart Toilet VERZO SERIES, which features a unique design that has garnered significant attention. With its automatic flushing system, 'Powerful Jet,' it is quick, thorough, and powerful, using only 3.8 liters of water, saving up to 35% compared to standard toilets that use 6 liters, and comes with a variety of comprehensive automatic functions, along with Ultra Clean+ coating technology that reduces bacterial accumulation by 99% within 24 hours.”

Additionally, this event features the launch of “SOLUTION IN A BOX,” another innovative idea for COTTO's sanitary ware and faucets that simplifies everything, providing a new experience for customers to Mix & Match, allowing them to design, adjust, or change and add colors to their favorite bathroom corners easily, with delivery right to their homes with just a click. Customers can view products at www.cotto.com/in-a-box,” Mr. Kittipong concluded.

Furthermore, regarding the floor and wall tiles that COTTO has selected to showcase this time, they are products that best respond to the new normal lifestyle (Next Normal). According to Mr. Namphon Malichai, Managing Director of SCG Ceramics Public Company Limited (COTTO), “Given the high number of infections from the Omicron variant and the impact of pollution from PM 2.5 dust or bacteria that can easily arise from hot and humid weather, this situation has pushed people to seek safety in life as a priority. 'Home' has become a crucial point for creating a barrier or shield for protection, leading to a demand for housing or renovations that go beyond the traditional concept of 'home' to include safety, hygiene, health promotion, convenience, energy efficiency, and environmental friendliness.”

In the past, we have presented products and services highlighting the mega-trend of health and hygiene, addressing the needs of consumers in the New Normal era and responding to the demand for home renovations and improvements, whether it be Hygienic Tiles or Bacteria-Resistant Tiles that incorporate silver nano materials to inhibit bacterial growth by over 90% throughout their lifespan, certified by Japanese industrial standards JIS Z-2801, resistant to all usage conditions, helping to reduce the risk of infection from contact and being non-toxic to the environment, or AIR ION tiles, air-purifying tiles that can capture PM2.5 dust by up to 89%, while providing fresh air continuously for 24 hours without electricity, by releasing negative ions at a level of 3,000 ions/cm3 to react with airborne dust when installed in just 40% of the room's area, along with the presentation of Smart Flexible LT flooring materials by COTTO, which are beautifully designed, easy to install, and lightweight.

This year, we are especially excited to launch the ECO Collection, which uses WASTE in the production process to recycle up to 80%, free from volatile organic compounds and heavy metal chemicals that impact nature and humans, as well as reducing water usage in production by another 25%,” Mr. Namphon concluded.

Those interested in experiencing innovations that blend nature with technology from COTTO and new products presented for the first time at this event, along with special promotions at the event, will receive discounts of up to 5,000 baht when purchasing COTTO tiles, sanitary ware, and faucets in the specified quantity. Visit www.cottolife.com and join in on many other activities at the COTTO booth during Architect '65 from April 26 to May 1, 2022, from 10:00 AM to 8:00 PM at CHALLENGER HALL, Impact Arena, Muang Thong Thani.

For more details, visit the Official website >> https://www.cotto.com/th/news/breath-refresh-and-restart-architech-22 

Or shop online via COTTO Life >> https://bit.ly/3KhLmzi

Or contact us via Line Official Account: @COTTOlife >> https://bit.ly/3LD520E