SENA is moving forward to capture the market share in the under-one-million condo segment, supporting customers with the 'Buy Cheaper than Rent' campaign, bringing back the 'SENA KITH' campaign for its second season. This initiative aims to stimulate demand among customers with limited income who are looking for condos in prime locations, close to job opportunities and public transport, with special promotions including free contract fees and fully furnished units starting at just 799,000 Baht. These condos are designed to meet all living needs, covering both residential and future investment aspects, available from today until May 31, 2022.

Associate Professor Dr. Kesara Thanyalakphak, Managing Director of Sena Development Public Company Limited, stated that the second quarter of 2022 presents a good opportunity for purchasing housing. Government measures are providing positive energy to the real estate market, even though the COVID-19 situation remains unresolved and daily infection rates are still rising. Most consumers have adapted to the situation, and Sena expects that the overall real estate market and customer confidence will gradually recover, as evidenced by an increase in walk-in customers visiting projects during this period.

In the past, Sena has developed products based on the 'Made From Her' concept, focusing on providing customers with a more convenient lifestyle. For customers with limited income, price is a crucial factor, as it makes decision-making easier and allows for loan approvals. The interiors of the units are designed with functional partitions for convenient living. All projects are located in safe areas, close to job markets and shopping centers.

At the same time, Sena is focusing on developing condominiums in the under-one-million segment. The SENA KITH brand is designed for thoughtful individuals, developed from consumer insights that emphasize the need for housing close to job locations to reduce travel time and costs. This meets the needs of working individuals with limited budgets who want to own their own homes, with monthly payments in the thousands and access to amenities that exceed expectations, transitioning from rent to mortgage payments. Last year, all of Sena's projects received positive responses, as housing remains a fundamental need for many people, despite rising living costs that are outpacing income, making it difficult for customers in this segment.

For individuals earning 20,000 Baht a month, the affordable housing price is around 900,000 Baht, but such properties are hard to find, leaving these customers with limited options and often resulting in them renting apartments instead.

For this reason, Sena has launched a special campaign to help customers with limited income easily purchase housing, as well as for those looking for future rental investment opportunities. This campaign, titled 'Buy Cheaper than Rent' #KithSikith, features a total of 14 SENA KITH projects, including 1. SENA KITH Rangsit - Tiwanon Phase 4, 2. SENA KITH Phaholyothin - Kukot Phase 2, 3. SENA KITH Srinakarin - Sridan, 4. SENA KITH MRT Bangkae, 5. SENA KITH Westgate - Bang Bua Thong, 6. SENA KITH Chalongkrung - Lat Krabang, 7. SENA KITH BTS Saphan Mai, 8. SENA KITH Rangsit Klong 4, 9. SENA KITH Rattanathibet - Bang Bua Thong, 10. SENA KITH Theparak - Bang Bo, 11. SENA KITH Phaholyothin - Nawanakorn, 12. SENA KITH Bangna Km.29, 13. SENA KITH Sukhumvit - Bangpu, and 14. SENA KITH Phetkasem - Om Noi, with prices starting at 799,000 Baht and special promotions including free contract fees and fully furnished units available only from today until May 31, 2022.

For interested customers, more details can be found at https://www.sena.co.th/sena-kith-pool/ or by contacting the call center at 1775.