‘SCG Solar Roof Solutions’ Aggressively Targets Solar Roof Market with a 300% Growth Goal, Highlighting Partnership Integration Strategy as a Reflection of Leadership in Innovation and Technology
· Partnering with 3 groups to reinforce quality confidence, providing superior experiences and easier ownership.
· Introducing the new SCG Solar Roof Hybrid system for the first time, allowing users to utilize electricity from solar panels day and night, helping to save electricity costs by up to 60% per month.
· Aggressively expanding the Residential Solar Market by 300% by the end of 2022.
“SCG Solar Roof Solutions” positions itself as a leader in solar roof innovation and technology in Thailand, building market foundations through the Partnership Integration strategy, combining the company’s innovative strengths with the capabilities of 3 potential partner groups, reinforcing quality confidence, and providing customers with superior experiences and easier access to products, such as technology in collaboration with leading global companies like Huawei and Enphase.
Enhancing solar roof innovation in finance, collaborating with leading financial institutions in Thailand to create special offers for easier ownership, and with government agencies, including the Metropolitan Electricity Authority (MEA) and the Provincial Electricity Authority (PEA) to expedite the permit application process. The new SCG Solar Roof Hybrid solution meets the current trend of reducing electricity costs, allowing consumers to use electricity from solar systems day and night while aggressively expanding the Residential Solar Market by 300%.
Mr. Nithi Patthachok, CEO of Cement and Construction Products Business at SCG, stated that “SCG” is committed to using technology to develop innovative products, services, and solutions that meet the diverse and rapidly changing needs of customers, alongside social and environmental responsibility. We have adopted global business operation standards like ESG (Environmental, Social, and Governance) as a framework for developing new innovations and solutions aligned with the United Nations’ Sustainable Development Goals (SDGs), to create solutions and a better quality of life today while passing on a better world to future generations. As people increasingly demand closeness to technology and innovation, we must continuously develop innovative products, services, and solutions to meet these growing demands quickly and comprehensively.”
Mr. Thongchai Sopon, Head of Housing Products Business at SCG Roofing Co., Ltd., said, “During the COVID-19 situation over the past two years, many organizations have opted for hybrid work or increased work-from-home arrangements. This has directly impacted the increase in electricity usage during the day, which is a key factor driving up electricity costs, leading many to change their work habits and lifestyles or seek solutions to reduce expenses and save energy. “SCG Solar Roof Solutions”, as a leader in solar roof innovation for residential applications, is committed to leveraging technology and collaborating with specialized partners under the strategy of “Partnership Integration” to reflect leadership by integrating technological strengths into creating innovative solutions for high-efficiency clean energy.
Recently, we have partnered with 3 groups to further develop and elevate the standards of solar roof systems in Thailand. In terms of technology, we have collaborated with Huawei to bring the best battery innovations to enhance energy storage capabilities for nighttime use, and partnered with Enphase Energy, a leader in microinverter technology from the USA, to elevate the safety standards of solar systems. In terms of finance, we have partnered with leading financial institutions in Thailand to provide customers with more options and value, ensuring a superior experience and easier ownership, as well as partnering with government agencies like the Metropolitan Electricity Authority (MEA) and the Provincial Electricity Authority (PEA) to facilitate faster permit processing.
“SCG Solar Roof Solutions” is divided into B2B (SME) 70% and B2C 30%, aiming to become a full leader in the Residential Solar Market by offering a variety of solutions to meet customer needs, including the introduction of the new “SCG Solar Roof Hybrid System”, a new option that addresses homeowners' needs and modern lifestyles seeking cost-effective electricity usage both day and night while also being more conscious of clean energy. The “SCG Solar Roof Hybrid System” combines the advantages of on-grid systems that generate electricity during the day with battery technology that stores electricity for nighttime use, allowing for free electricity usage both day and night and serving as an emergency power system for essential household appliances.
Mr. Thongchai further stated, “To facilitate access for target groups in making value decisions, we have collaborated with various leading financial institutions in Thailand to create special offers for those interested in “SCG Solar Roof Hybrid System”, such as Kasikorn Bank providing special package promotions to meet customer needs, including special interest rates and 0% interest for the first 3 months, as well as discounts of up to 70,000 Baht and Tops E-voucher of 2,000 Baht. Additionally, there are various packages available from other financial institutions like UOB, TISCO, etc. Furthermore, we have enhanced the accessibility of SCG Solar Roof installations in various areas through collaboration with the Metropolitan Electricity Authority (MEA) and the Provincial Electricity Authority (PEA) in different regions. Finally, the company provides comprehensive installation services, including consultation, design by expert engineers, and professional installation, along with after-sales service that ensures peace of mind, including a Roof Health Check before installation to ensure the roof is ready for solar roof installation. Moreover, solar roofs can be installed without drilling the roof using the patented Solar FIX innovation, which prevents leaks and is exclusive to SCG. Our “quality products” include Tier 1 solar panels with a 25-year warranty on the panels and production efficiency, and a 10-year warranty on the inverter (power conversion system). We also facilitate the entire solar installation permit process and allow customers to track electricity production and savings in real-time through the app. Our “after-sales service” assures customers that SCG Solar Roof Solutions is ready to support and accompany them throughout the 25-year warranty period.”
“With our commitment to providing solutions to customer groups, we believe that ‘SCG Solar Roof Solutions’ will achieve a 300% increase in sales, and we are confident that the SCG Solar Roof Hybrid System will gain popularity and become another product that will help increase sales in the solar roof segment, accounting for 20% of the residential market,” Mr. Thongchai concluded.
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