"SCG" reveals its 2022 plan to drive the cement and construction products business forward through technology and innovation  while announcing three strategies: Green Construction, Living Smart at Home, and Change of Retail Experience. The company aims to apply digital technology and present innovative products, services, and solutions that meet customer needs and trends in living and construction, while enhancing customer experiences by connecting all purchasing channels both offline and online. The company also announced the first-ever hybrid event, 'SCG Livin'novation 2022', which brings together innovations for future living and construction, reflecting the concept of 'Better Future Living - Innovations for a Better Everyday' for everyone, reinforcing its image as a leader in innovation alongside sustainable growth.

          Mr. Nithi Patrachok, President of the Cement and Construction Products Business at SCG stated that SCG Group has set a long-term business strategy based on the ESG 4 Plus approach (focusing on Net Zero – Go Green – Lean Inequality – Reinforce Collaboration), particularly increasing the proportion of renewable and alternative energy use, and developing low-carbon products. The cement and construction products business serves as a flagship in developing environmentally friendly product innovations and improving the quality of life for people.

In 2022, SCG will utilize this approach as a mechanism to drive three main businesses under the Cement and Construction Products sector: Cement and Green Solution Business, Housing Products and Solution Business, and SCG Home Business, operating alongside the ESG 4 Plus approach through three strategies:

Green Construction Addressing construction issues such as waste, budget overruns, prolonged construction times, and labor shortages, CPAC has introduced digital technology to enhance construction significantly and create a sustainable environment, including "CPAC BIM," a digital technology that improves design accuracy and promotes collaborative platform work, allowing stakeholders to have a unified vision. Additionally, the "CPAC Drone Solution" enhances site surveying for more accurate and safer construction. Other solutions have also been developed to meet diverse customer needs, such as the "CPAC 3D Printing Solution," which enables rapid and versatile design creation.

Moreover, the "CPAC Low Rise Building Solution" provides construction solutions for houses or buildings using precast concrete structural components, which can reduce construction waste by at least 80%. Project owners, contractors, or operators can consult and co-develop construction solutions at CPAC Solution Centers or CSCs across 23 branches nationwide, serving as a hub for knowledge and construction technology through Open Innovation to enhance construction efficiency.

Living Smart at Home focuses on developing and offering products, services, and solutions that meet customer and societal needs, addressing problems and enhancing living standards today and in the future. This includes hygiene-promoting products and service solutions, such as SCG Active AIR Quality, an indoor air quality system that filters PM 2.5 dust and viruses and bacteria by 99%. Additionally, digital technology and various applications are integrated to enhance convenience, safety, and energy efficiency, such as the SCG Smart Living Application, which allows users to control and monitor the performance of various systems within the home conveniently on a single platform, including SCG Solar Roof Solutions, SCG Active AIRflow System, and SCG Active AIR Quality. This year, new living innovations are set to be launched to provide consumers with more choices.

Change of Retail Experience SCG HOME is taking a step further to become a housing assistant or Lifetime Home Partner, aiming to improve people's living quality and enhance the living experience through retail channels that connect both physical stores and online platforms. The company aims to differentiate itself and meet customer needs with comprehensive services and solutions covering every step from inspiring housing ideas, planning and building homes, renovations, extensions, to moving in, including home maintenance services such as electrical system checks and water heater installations. Furthermore, digital technology has been integrated to enhance the buying experience, such as Smart Displays that allow homeowners to select products via QR Scan to view product details, technical information, and real-time pricing and stock availability, as well as a Virtual Store that allows customers to explore the store in a 360-degree virtual world anytime, anywhere.

To ensure the effective delivery of quality living, SCG HOME has partnered with specialized experts to develop platforms that enhance the operations of retail stores, craftsmen, and contractors, such as the online construction material procurement platform "RakMao," the online construction material ordering platform "Prompt Plus," and the online construction material trading platform "Promptdee," among others.

Recently, SCG has moved forward with the 'SCG Livin'novation 2022' event, the first exhibition of innovations for future living and construction, under the concept of 'Better Future Living - Innovations for a Better Everyday,' showcasing numerous innovative products and solutions that present a vision of the future of living and daily life in a better city.

You can experience this on-ground event at SCG HOME Experience, located at the Ekkamai-Ramintra Expressway (CDC), open for visits from April 5-10, from 10:00 AM to 8:00 PM, featuring many interesting innovation zones, such as Smart Innovation Frontier, showcasing future living innovations, and Smart Solar Forest, a garden powered by clean solar energy.

Additionally, experience a new format in the Metaverse for the first time at SCGlivingverse.com