COTTO reinforces its potential as a leader in ceramic tiles that cares about the best quality of life for living spaces, with innovations for sustainability under the SCG GREEN CHOICE label, compliant with ISO 14021 standards in all products, inviting customers to be part of "You choose for the world."

COTTO emphasizes its trend-leading position with innovations that come with solutions to enhance usage perfectly. As one of the products of SCG Ceramics Public Company Limited, it adheres to sustainable business practices, focusing on research, development, and the use of modern technology to produce environmentally friendly innovations, products, services, and solutions to help reduce environmental issues and meet the changing demands of modern consumers who are increasingly environmentally conscious.

All products under the COTTO brand are now united under the SCG Green Choice label, an environmentally friendly label self-declared by the product owner, compliant with ISO 14021 standards to "guarantee" the production process from start to finish. With innovations aimed at developing a better quality of life for living spaces, including energy savings, reducing global warming, conserving natural resources, and extending product lifespan, as well as promoting health and hygiene. This not only builds confidence for customers in their decision to choose COTTO products but also instills pride in customers for taking responsibility for the environment when selecting products from COTTO, because while we cannot stop building homes, we can build homes that disturb the world less.

Mr. Sitthichai Sukijprasert, Chief Marketing Officer of SCG Ceramics Public Company Limited, stated that "Throughout the years, the development of ceramic tile products under the COTTO brand has not only focused on designs that respond to trends, popularity, or customer lifestyles amidst various social changes but also on a core principle of sustainable business practices that emphasize research, development, and the use of modern technology to create environmentally friendly innovations, products, services, and solutions to address these issues and meet the evolving demands of environmentally conscious modern consumers."

To assure customers every time they choose tiles or decorative materials under the COTTO brand with the SCG Green Choice label, which certifies environmentally friendly products and services, self-declared (Self-Declared) according to ISO 14021: Environmental Labels and Declarations-Self-Declared Environmental Claims, helps consumers easily select products while ensuring that those products or services save energy, reduce global warming, conserve natural resources, and extend lifespan, while also considering health and promoting good hygiene. In addition to receiving beautiful and quality decorative materials that align with their lifestyle, choosing products from COTTO with this label ensures that their "home" can also contribute to reducing environmental impact and helping the world." Mr. Sitthichai added.

“Currently, all products under the COTTO brand that are environmentally friendly and promote a good quality of life with the SCG Green Choice label are categorized as follows:

  • Group conserving natural resources and extending lifespan (Circularity) by reducing water usage in the production process by at least 25%, including products in the mosaic tile group, all colors, all sizes.
  • Group conserving natural resources and extending lifespan (Circularity) and promoting good hygiene (Well-Being) by being free from volatile organic compounds (VOC) from the production process fired at temperatures above 1,000 degrees Celsius, specifically for non-glazed models, including:
  • Grace porcelain tiles, all colors, all sizes.
  • Ceramic floor tiles, all colors, all sizes.
  • Wall tiles, all colors, all sizes.
  • Group promoting good hygiene (Well-Being) includes:
  • Air-purifying tiles COTTO AIR ION that can capture PM2.5 dust up to 89% within 30 minutes when installed on just 40% of the room area under testing: according to SS 554:2016 Singapore standard by ALS Laboratory Group (Thailand) and JIS B 9929:2006 Standard for measuring methods of airborne ion density (FOREIGN STANDARD) by TUV SUD Singapore.
  • Hygienic tiles with Silver Nano that release positive ions to inhibit bacteria on the tile surface by up to 90%.
  • Group conserving natural resources and extending lifespan (Circularity) includes COTTO acid-resistant grout, which is three times more resistant to acid corrosion from bathroom cleaning agents than regular grout due to the use of ultra-plaster.

However, the impacts of climate change, resource scarcity, and inefficient waste management are increasingly evident each year and are intensifying across various regions. All of these represent challenges and crucial variables that will affect the sustainability of the environment and society, urging us to collaborate and change behaviors by choosing to use environmentally friendly products, reducing single-use materials, or switching to biodegradable, recyclable, reusable, and refillable products. This applies not only to daily necessities but can also make "homes" and "activities within homes" part of the solution to help the world." Mr. Sitthichai concluded.

For those interested in being part of the effort to protect the planet, you can view products and request further consultation at https://www.cottolife.com/ and Line Official Account: @COTTOlife >> http://bit.ly/2D5BeJd or visit COTTO Life at all three branches in Bangkok, Chiang Mai, and Khon Kaen. Additionally, leading construction material stores or authorized dealers nationwide allow you to experience the texture and beauty for confidence. Furthermore, SCG Green Choice products have many interesting details available for further study at https://www.scgbuildingmaterials.com/th/campaign/scg-green-choice.

SCG GREEN CHOICE: See it, choose it, and be assured that you are helping the planet.

Look for the SCG Green Choice label every time you buy; you can choose for the world.