Siamese Asset has announced the countdown to the launch of its mixed-use project, investing 10 billion baht to create a new landmark at Landmark @MRTA Station in the prime location of Rama 9. Recently, they have partnered with world-renowned brands such as Cassia, a brand under the Banyan Tree Group, and Crowne Plaza, part of IHG Hotels & Resorts, to deliver an exclusive lifestyle experience. The booking rate has already exceeded 50%, catering to the target demographic of young buyers looking for both residence and investment opportunities.

Mr. Khajornsit Singserm, CEO of Siamese Asset Public Company Limited (SA), a comprehensive real estate developer under the concept of "Asset of Life, creating profits for every aspect of life," revealed that the development of the mixed-use project aligns perfectly with the lifestyle of the new generation. The project encompasses all dimensions of living, working, meeting, residing, dining, co-working spaces, activity areas, and community malls, all in one location. Being situated in the prime area of Rama 9 further enhances the value of the property, promising significant growth in the future.

“In the past, we have developed projects that go beyond mere living spaces, focusing on meeting the needs and lifestyle of residents, filled with convenience and value for both living and investment,”

The Landmark @MRTA project is a mixed-use development located on a prime site along Rama 9 Road, covering an area of over 13 rai, just 350 meters from the MRTA station. The project connects major routes including Rama 9 Road, Ratchadapisek Road, and New Phetchaburi Road, integrating office buildings, retail spaces, and residential units. The project consists of three buildings: Building A with 18 floors, Building B (Siamese Tower) with 38 floors, and Building C (Siamese Residence) with 29 floors, offering usable areas ranging from 27 to 205 square meters, with a total project value of 10 billion baht.

“The return on investment from purchasing real estate for both personal use and investment depends not only on the location but also on the property itself, such as houses and condos. Factors like the environment, amenities, transportation, and future growth opportunities are crucial. Internationally, mixed-use projects that offer everything in one place, combined with a prime location, show that asset values grow over time, whether sold or held,”

Branded Partnerships Strengthening Business

         With the concept of developing a mixed-use project, Siamese Asset not only focuses on convenience but also prioritizes quality of life.

            “The services within the project involve collaboration with leading brands and professionals who specialize in various service areas to ensure that everyone within the project receives the best experience in an Exclusive Lifestyle,”

The residential units in Building A are currently under development and negotiations with global brands, such as Crowne Plaza under IHG Hotels & Resorts, which will manage and provide services. Meanwhile, the Siamese Tower has already been finalized as a Branded Residence managed by Cassia, a brand under the Banyan Tree Group, offering residents concierge services, room service, and other amenities, including management of shared spaces like co-working areas, retail, cafes, and restaurants in the building, all up to five-star hotel standards in the Banyan Tree style.”

“Collaborating with globally recognized brands enhances the quality of life for residents, whether for personal use or investment, providing opportunities for worthwhile returns.”

Growing Steps of Siamese Asset

Currently, the Landmark @MRTA Station is progressing steadily in construction. As of December 28, 2021, the Siamese Tower (Building B) and Siamese Residence (Building C) have collectively exceeded 50% in bookings. The entire project is expected to be completed by 2024, with some parts finishing by mid-2023.

Regarding the overall growth of Siamese Asset, Mr. Khajornsit stated that the COVID-19 situation has highlighted the importance of balancing income from sales and rentals, adjusting the business model to manage risks and ensure growth even in crisis situations. Besides focusing on developing properties for sale, the emphasis has shifted towards mixed-use projects, increasing rental income, which previously accounted for 95% of sales and only 5% from rentals.

In addition to the Landmark @MRTA Station, the company is also preparing to launch the Landmark By Siamese Asset project in the Ram Inthra area, named Landmark @Ram Inthra Grand Station, and in the Kaset area, named Landmark @Kasetsart Thung Song Hong Station, which will be developed as a mixed-use project comprising hotels, residential units, commercial spaces, and meeting rooms, set to launch in March, similar to the Landmark @MRTA Station in Rama 9 and Cassia Residences Rama 9 Bangkok, located in Building B, which will have a major VVIP Day for the first sale on Saturday, March 26, 2022, along with a preview of the show units at the project's sales office available today.