SCG reinforces its commitment to enhancing the quality of life and sustainable living for everyone by expanding the campaign 'SCG for Smart Living, Smart City - Innovations for a Better Everyday' with two engaging activities: 'SCG SMART CITY', a digital simulation city where everyone can explore innovations for living and new technologies from SCG aimed at creating experiences through the website scgsmartcity.com and 'DWELL WELL', an exhibition for homes and living solutions that cater to the Now Normal lifestyle, held on the first floor of SCG Home Experience. This allows everyone to find inspiration and discover new innovations and solutions that meet the needs of modern living and the future. Both activities are available from today onwards at no cost.

Ms. Parawan Mahattanasuk, Customer and Brand Management Director of SCG's Cement and Construction Products Business Group, stated, 'As an Innovation Leader, SCG is dedicated to creating innovative products, services, and construction solutions while fostering experiences and engagement between the brand and consumers. Recently, we have taken the concept of SCG for Smart Living, Smart City and transformed it into online and on-ground activations by creating the SCG SMART CITY website, which marks the first step in organizing experiential activities in a gamified format, along with the 'DWELL WELL' exhibition to serve as a source of knowledge, experience, and inspiration through innovations and solutions for homes, living, and construction for consumers, which can be applied to adapt homes and buildings to meet the challenges of modern living, including environmental issues, pollution, and the ongoing COVID-19 situation, to enhance quality of life today.'

Embark on a Journey to SCG SMART CITY, a Virtual City

SCG has created a Smart City in a gamified format that allows everyone to role-play as a city member through an avatar that best represents them, to explore innovative products and solutions from SCG that meet the needs of contemporary lifestyles across various living spaces, while learning about innovations for a better life and using them as inspiration to build their dream homes. Participants can also collect points to exchange for benefits and rewards through simple gameplay steps as follows:

  • Step 1: Start by creating your Avatar by answering questions about what matters to you in living.
  • Step 2: Begin your journey to SCG SMART CITY, a virtual world of your dream city, by clicking on the locations that interest you to discover innovations that address living needs in various areas.
  • Step 3: Once you are on the location page, click on the hidden products to earn points that can be exchanged for your favorite rewards.

Tip: Click on all the products in SCG SMART CITY to maximize your points. Start collecting today! Click here


Experience Smart Living Innovations at the DWELL WELL Exhibition

DWELL WELL is an exhibition that reflects current housing issues, showcasing innovations and solutions from SCG all in one place, divided into three main zones: Zone 1: Understanding Homes uses mapping techniques to project various issues such as environmental concerns, hygiene, and housing, allowing visitors to recognize problems, understand needs, and see the gap between their dream homes and their current homes. Zone 2: This Home... New Way explores how homes and living in the Now Normal era are adapting to various challenges, showcasing how most people's homes have changed. Finally, Zone 3: Smart Living allows everyone to experience and visualize the application of SCG's innovative products and solutions to solve problems or enhance the quality of life for everyone at home. This exhibition is expected to inspire home creation and improvement. Interested individuals can visit the exhibition from today until September 2022 at the first floor of SCG Home Experience, along the expressway-Ramintra.

'SCG believes that good quality of life and living must start with planning today, and we are confident that both activities will inspire and provide experiences for consumers, attracting the younger generation and target groups to gain knowledge, understanding, and the ability to choose appropriate innovations for construction and living that best meet individual needs. This also reinforces SCG's commitment to developing innovations for 'better living' alongside conducting business under the ESG (Environmental, Social, Governance) concept, which will help elevate the quality of life for people, providing comfort, safety, and better hygiene while creating sustainability for the world, society, and the environment,' Ms. Parawan concluded.

For those interested, you can follow news and inquire for more information at SCG HOME Contact Center 02-586-2222 or www.scgbuildingmaterials.com or Facebook Page: SCG Brand.

###

For further inquiries, please contact: Verveth

Penpitcha Lertchaiporn (Bam) Phone: 085-110-7854 Email: [email protected]

Peeranuch Choknakhawaro (Prik) Phone: 088-914-5449 Email: [email protected]